Posts Tagged ‘Politician’

What can reputation management do for you?

Reputation Management services has become a key aspect for almost all companies. This dynamic service is coming to be regarded as a major boon for all businesses, brands, individuals and products who were victims of this so called reputation crisis. Your company’s reputation might be immaculate at present, but one can’t predict when the situation turns around.

Reputation management services might be something new, but in such a short span of time it has proven its mettle and has got recognition globally. From politician, sports personalities, celebrities, companies to doctors have all embraced it as yet another aspect or PR. It can’t be denied that many companies and brands are benefited with the effective tools of reputation management. No matter its a small business or a Fortune 500 company, reputation management service is meant for all.

It is debated that, the results of these reputation management services comes gradually and not in a haste. Well, to bring your reputation up is a systematic process needs patience, as this is a sensitive area. To promote a brand or key phrase and to optimize it correctly asks for time, and to further push down the negative results and at the same time bringing up positive contents needs a concrete strategy and proper allocation. Meanwhile the use of a pro-active SEO campaign is a smart way to bring up your brand image and reputation in search engines.

Many companies argue that, its really pain staking to sit and watch all negatives about the business, even after resorting to these reputation management services, but they have to understand the sensitivity of the issue. Reputation management campaign works as a process and it slowly weaves a positive image for your brand, making sure the credibility of your brand or company is never lost.

How it works :

After analysing the position of the company online, with the help of the articles, web pages, blogs and  pictures, the reputation management plan is designed.  After judging your present status online and by knowing how people perceive you, the repair works of your online reputation starts off.

As we all know ‘Google’ does an index of new pages fast, so by publishing blogs, web pages and articles about your company we can bring the positive side of your business. As your page gets cached by Google, you can work more stringently to rank those pages on the top searches. It can take a minimum of six months to get the results, but at the end of the day you are satisfied with what Google is coming up with about your company or brand . You have more control of your reputation and that makes all the difference!

Barack Obama-Reputation slide may not be so bad…

A year ago people all over the world rode the wave of hope when a man who seemed to want peace, who quoted Gandhi and Mandela was elected the 44th US President. Obama told the world “Yes we can” and a lot of us felt moved to expect something new.

Months later he was awarded the Nobel Peace Prize and the President had to accept the award a few days after her ordered 30000 troops to Afghanistan. The irony was not lost on the world and now one year down the line a Republican has won the Massachusetts election!

Obama’s Popularity ratings are down, people are disillusioned and somewhere along the line, the audacity of hope – hope of promises being kept has been fading away. Oratory skills aside, Obama suffered most from being anointed the saviour. A Huffington Post article had this to say

According to an analysis by the non-partisan web site Politifact.com, Obama fulfilled only 91 of his 502 campaign promises. They rate 14 promises as “broken” and another 87 as “stalled.”

Guantanamo Bay closing down has been deferred time and again; unemployment’s on the rise and the Republicans have won in a Democratic strong-hold.  Be it health care, fighting terror or global warming nothing seemed to have really met the mark anywhere.

From a reputation management point of view – the President could rise up to the occasion now that he is finally out of the ‘messiah persona’ and use this reputation slide to his advantage and work on rebuilding popularity by working on the internal issues and promises.

A year from now, where do you think Obama’s Presidency ratings will be, any thoughts?