Reputation Management Online

It’s amazing to see a whole industry melt down in such a short time, with the credit crunch and now the recession many house builders have gone belly up.  This is not helped by the fact that many have forgotten or never had to market themselves.  In the good old days you just built a house and bingo 2 days later it was sold.  Actually many were sold before they were even built.  It’s not just builders whole countries also got it wrong, you only have to see places like Dubai who have had to been bailed out.

The result is many builders just don’t know how to market themselves, today its now more critical than ever to do it right.  With a few buyers out there you have to fight to get their attention and ultimately their business.  More often a builder will spend more on grass than they will on marketing their properties.

Question, if you have an estate to sell worth say, 10 million, how much would you spend on marketing your homes?   Topsider Homes and Perthshire Builders are great examples of companies who do understand the importance of marketing.   Never has it been easier to communicate with customers than today with twitter, blogs and other social network sites.

Should a builder just rely on a estate agent will they do the best they can? or do they have so many properties on the books they just don’t have the luxury of putting you at the top.  The only person the builder  can rely on to market it’s business is the builder itself.  Embracing online PR, SEO and search engine marketing could be the difference between a builder making it through these tough times and the one that does not.