Reputation Management Online

Social networking sites are wielding more power than ever now, people are having a say in  nothing less than corporate decision making. A Facebook campaign has forced the makers of Pears transparent soap to scrap plans to change the 221-year-old formula. Never have people had so much power over businesses, brands and even celebrities.

In an attempt to re-invent the brand, the manufacturers decided to add a host of new ingredients which got the public up-in-arms on Facebook. Campaign ensued with people saying that they hated the new smell after finding that only the new soaps were available in the stores. Once the old soap vanished people missed the old herbal smell of Pears and gave a big thumbs down for the new.

This is a classic example of quick review or feedback and a change in corporate decision. People are conditioned to certain smells and flavours and sometimes a change is just not appreciated. The soap-makers should have introduced new soaps along with the classic ones that consumers have always appreciated. Anyway Pears have bowed to the wishes of the masses and gone into quick brand protection mode – reputation management overdrive even!

Are you still on the fence about social networking sites? Time to join and make the best of its power is what we say here at Reputation Management For.com.