Posts Tagged ‘ORM’
There is a saying that even bad publicity is good publicity, but that may work for Hollywood and that is not the case here. Reputation Management For.com conducted a study and learned that corporate crisis might very much result in online negative publicity, lowering the repute of the company. It was further found that most companies still tend to follow public relations and don’t see the value in ORM (online reputation management) until they get bonked in the head with devastating bad publicity. It’s in such situations that the effect of public relations becomes invaluable. Read the rest of this entry »
Replying to reviews on your website is an important part of your online process. It is time that business small and big should start thinking about this seriously. Reviews may be good or bad, responding to them adds to the credibility of the company. It is also a part of your online reputation management that sustains your online image. To remain aloof to reviews is an unprofessional approach which reflects on the reputation of the company.
But what needs to be dealt with care is how you respond to reviews, as part of your business goodwill you need to understand that you are addressing the issue brought up in the review. The review may criticize your way of doing business, and as a responsible business house you need to take it from there while clarifying your position. This move will induce confidence and respect and customers feel privileged that you responded to their likes. Review sites are great platforms to build a solid rapport with your business associates. Responding to reviews generates a feeling that you are taking seriously what is been said, and that you intend fixing the issue.
Reviews are a mirror to your business that shows where your business or brand stands. It clearly shows how people perceive your company. A chance to amend flaws or even mend what is lacking. Lately it has been seen that nearly every company in today’s era pay attention to what is been said online. The race is in keeping the company customer friendly and leaving no stones unturned to achieve that goal. Nevertheless doing so surely enhances the friendliness of the company and builds a positive image. One should be really objective when replying to the reviews, as it’s a part of official dialogue.
Being pro-active in answering to your reviews shows the users that you care about them and this enhances your goodwill. So companies need to take every chance to respond to reviews and critics as this is an integral part of your reputation management.
Mel Gibson is once again in the news, well this time again not for his celebrity image, but the ‘Brave Heart’ actor seems to have lost it all. Gibson has been accused of slapping his ex-girl friend, Oksana Grigorieva twice on her face. If this was not enough, then the recorded racial slurs made by Gibson has put him in probably the worst backlash ever.
A glance at the chart and its plain that there are more negative contents and news about the star, with nothing much positive to report on Gibson these days.
Every business house is familiar with online reputation management. But, here we are not talking about something that happens when your PR is under fire or you have lot of negative content in the search engine. Well for Internet Reputation management, it has nothing to do with negative or bad contents, it’s just a away to keep your business on the top page of search engine unwary of negative comments. This is to minimize any affect from future negative content propaganda. More businesses houses are taking Internet reputation management seriously, and this comes as a powerful strategy that keeps your business on top undeterred by negative postings.
A successful Internet Reputation Management is about how to amend damages taking into account a 360 degree view. An aggressive SEO is then undertaken, which is followed by creating supportive content in the form of blogs, media releases, social media linking etc.,
So no matter negative content or not; Internet Reputation Management if taken care in the beginning will always allow business to remain on the first pages of search results. And when negative information try to connect with the search terms, your website and business will be already enjoying a strong position on the first page of search engines. Remember, only less than 4 percent users ever scroll down to the last result on the first page, and even less make it to the second page.
Reputation Management For.com-
Internet Reputation Management is more like a guard, that takes care of your online reputation while you concentrate on your business.
Your brand is the most essential part of your business. Have you ever thought of how people view or value your brand? You may be running a big company, or may have a team of professionals, and generate a lot of revenue, but everything falls short when you lack sound corporate reputation management.
You may find it odd, but its true that external factors affect your business, it can be either a negative effect or a positive one. Corporate reputation management helps you to have a control over your business.
Studies suggest that only 9% of companies in the Fortune 100 list have control over their respective business or brands. This was based on the top ten listing shown on the first page of search engines and on how many of those top searches were owned by the said company.
Corporate reputation management rolls out a strategic plan to establish a control over the search results shown on the first page and even makes sure that the contents shown are all positive. It is very important to have a control over your business to maintain that positive online reputation. But it was also noticed that many big companies including the Fortune 100′s have negative comments about their products in the top page of Google. Beware! This will dampen the value of your brand in the long run, if not dealt properly.
Many business houses remain ignorant about the importance of online reputation management and bad press. But there are firms that deal with the company’s reputation and provide concrete SEO based reputation management solutions to overcome their reputation crisis and restore the lost sheen.
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Is online Reputation Management vital for ordinary people? I mean for people who don’t own a business or website and need not have to worry about their online reputation. How important it is for them to have reputation management?
Most of the time people are not bothered if it really makes any difference or affects them in their daily life. But to be frank, it makes a lot of difference to have a perfect online reputation especially if your are a professional in any core area. The reason is today potential employers/companies will search for you on internet to get a first hand information before they hire you. This means somebody is looking at your online presence.
One search and your profile on Myspace or Facebook appears, and thus the details. As expected you should be on Twitter by now and they will see how often you tweet. All this makes a fine preliminary package for anybody to get an overview about you. So the fact is, either take it or leave it, somebody is monitoring your online reputation.
Call it ego surfing, but most of the searches on Google and Yahoo is done for peoples’ name and their email addresses, sometime that includes even phone numbers.
Why such searches are done? To get an overview of the person.
And who does this kind of search? It can be anybody; someone who wants to date you, or a person wanting to partner you for business or as said above an employer.
This shows how important it is to have an online presence and positive reputation, just one click and there you have a whole lot of information.
If searching for your name returns negative results on the first page of the search engine, you may need reputation management. It will only help you have a clear online image and get you onto new ventures.