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Posts Tagged ‘Online Reputation’
Reputation management moves vertically United Airlines
August 28, 2009 | 
Author We often think of reputation management being about written negative content, but as this video shows, with a bit of magic and imagination you can create a very effective method to get back at a company if you feel hard done by.
United Airlines frustrated a customer, little did they know that as of today he has told 5,273,284 people. I think that may cost United Airlines a wee bit more than just dealing with his complaints quickly and efficiently.
As more channels become available in the search results like comments, blogs, videos and photos it makes you appreciate how Google Alerts only covers a small amount of the content flying around the internet.
Posted in Examples, Reputation Management, Reputation News, Reputation Online | 
Tags: Online Reputation, Reputation Management, United Airlines, youtube | 
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Search Engine Reputation Management
If only you know precisely what your customers are saying about your brand in the Internet world? And who all are your competitors. The Internet and has provided forums and platform such as blogs, video sharing and online customer reviews, and create content that is readily available to people who are interested in your merchandise.
For every businesses, it is vitally important to see how it is shaping before it starts taking a bad turn. People depend heavily on reputation before they venture into acquiring your products. So all you need to do is ensure the content available on the website accurately and positively showcase your product.
It is a tough task to monitor what all is written about you and your organization, but by actively listening, participating in conversations with all group and sending out positive messages you can better manage your organization’s reputation.
What is the Impact if we oversee these facts
Reality is harsh if a potential customer searches for your brand in Google, what is he going to see, obviously some link to your website, but what if there is a link to a site that talks about a bad experience someone had. So the impression of your brand takes a beating. You might even be willing to pay a bit more to keep the reputation of the company. The negative feedback can have a huge impact on sales.
The fact is that very less companies have proper strategies in place to counter such negative comments. Reputation management with its active team to shield your organization’s “online reputation” by employing Search Engine Reputation Management. They are capable to bring light through search engine queries. Some use these tactics reactively, to minimize damage inflicted by negative blogs or forums.
How easy it is to attack your reputation online
With social sites it’s so easy now to set up an account pretending to be company or person and write anything. We have seen clients brands used without their knowledge and then start to wonder why the enquiries coming from the website have dropped. When we search on line we discover result 3 and 4 contain negative content often which is incorrect or unjustified.
The problem with network sites is many of them carry a lot of weight in the search results so it’s quite easy to rank well for a company or persons name as they tend not to be very competitive search terms.
As part of our online reputation management service we register you with all the main social network sites not only to help with your branding but also to stop hoax accounts being set up.