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- Reputation Management Tip for 2012: Brands need to tap into social media search!
- Facebook Timeline and Reputation Management
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Posts Tagged ‘Online Reputation Management’
Reputation Management and HR
June 26, 2010 | 
Author Does HR (Human Resource) play an effective role to strengthen your reputation? This has been a long debated topic! Well, being the most essential and valued part of any business HR to a large extent plays an active role in shaping the reputation of your firm. HR represents the company’s reputation internally which is most valued and includes answers to what the employees feels for the company, or do they seek a role in the firm, etc. It may seem a passive factor, but it’s a most vulnerable area, where most companies falter.
Building up a good PR and reputation internally in the company reduces more than half the chances for a firm to risk its reputation.
Monitoring the internal reputation is something which most of the companies overlook; HR needs to analyze the feedback from the employees. To act unaware increases the probability for the company to earn a bad name from its own employees, this further spreads like a virus, damaging the bonhomie. To have an effective HR department reduces the risk of such internal unrest and keeps the company’s reputation protected from any employee criticisms in social networks.
Social media too develops a strong link among employees and the company, bringing in a blog or message board helps to know what the employees are looking for or facing or lacking, and gives the company the space to restructure its plans accordingly. Employees’ interest account most for any firm to stand strong, and if the employees lose trust from the firm then nothing can be done. With over 1 billion blogs and other social networking sites it’s really easy to get a bad name, and when such negative stuff comes out from your own employees’ mouth then the damage is even worse.
Reduce the risk of a bad image for your business and keep your reputation high with happy employees and their positive image of the company with effective Human Resource Management.
Posted in Company Reputation, Damage Limitation, Online PR, PR / Public Relations, Reputation Management, Reputation Online | 
Tags: Bad Press, Business, Business process outsourcing, Business/Finance, Company reputation management, Employment, HR, Human resource management, Human resources, Labor, management, Online Reputation Management, reputation, Reputation Management, Social Media Ventures Inc, Social Networks, Society | 
1 Comment »
Dow Chemicals sinking reputation
Dow chemicals, one of world’s largest chemical producing companies seems to be in some disarray following the renewed controversy over Bhopal. Their brand ideology is built around the combination of science and technology with the “Human Element”included.
Why should Bhopal impact Dow who only bought Union Carbide fifteen years after the disaster at Bhopal? They can rightly claim no involvement with the disaster. The counter argument is that Dow bought everything including the reputational risk of Union Carbide at the same time. Has it come back to bite them. This question is especially pertinent in the light of the Mexico Oil Spill: if Amoco was to buy BP would they also suffer from ongoing reputation risk in the years ahead?
Dow has a number of worries: the damage claims of its subsidiary Dow Corning’s silicone breast implants; and now the world’s worst ever industrial catastrophe, the Bhopal (India) Gas Tragedy. It’s enough to worry any CEO, let alone brand director.
Vouching the fact came the recent reputation rating analysis undertaken by Reputation Management For.com which highlighted how the company used to refurbish its image to some repute among its clients and employees. The study also suggested the need for a crisis management with a strong PR to regain the credibility among the masses.
Being driven by so much anger and frustration of the masses, Dow needs to show responsibility and compensate for all the negligence and communicate to those affected. This will send out a strong message that Dow, is a concerned company. The company even needs to take a strong stand by coming out and presenting its side rather than staying aloof, or else the day is not far when this largest chemical producer would be more known as a killer company, even as their reputation takes a beating.
Posted in Bad Press, Company Reputation, Damage Limitation, Online PR, Reputation Management, Reputation News, Reputation Online | Tags: Bad Press, Bhopal, Bhopal disaster, Business, Business/Finance, Disaster/Accident, Dow Chemical Company, Dow chemical reputation management, Dow Chemicals, Dow Corning, Dow Environmental Inc., International Campaign for Justice in Bhopal, Midland Michigan, Online Reputation Management, PR / Public Relations, reputation, Reputation Mangement, States and territories of India, Union Carbide, Union Carbide Corporation | 11 Comments »
Internet Reputation Management to favor your business
Every business house is familiar with online reputation management. But, here we are not talking about something that happens when your PR is under fire or you have lot of negative content in the search engine. Well for Internet Reputation management, it has nothing to do with negative or bad contents, it’s just a away to keep your business on the top page of search engine unwary of negative comments. This is to minimize any affect from future negative content propaganda. More businesses houses are taking Internet reputation management seriously, and this comes as a powerful strategy that keeps your business on top undeterred by negative postings.
A successful Internet Reputation Management is about how to amend damages taking into account a 360 degree view. An aggressive SEO is then undertaken, which is followed by creating supportive content in the form of blogs, media releases, social media linking etc.,
So no matter negative content or not; Internet Reputation Management if taken care in the beginning will always allow business to remain on the first pages of search results. And when negative information try to connect with the search terms, your website and business will be already enjoying a strong position on the first page of search engines. Remember, only less than 4 percent users ever scroll down to the last result on the first page, and even less make it to the second page.
Reputation Management For.com-
Internet Reputation Management is more like a guard, that takes care of your online reputation while you concentrate on your business.
Online Reputation Management and Social Networking
Have you given a thought on what social networking can offer your company or brand? Well, almost all big or small businesses and brands seem to have adapted to social networking. Many embraced it as a new fad in the communication scene, whilst some took it as a tool to market.
But do you know that social networking sites can boost up your online reputation and brand value as well? There are a huge number of social networking sites today like, Twitter, Facebook, Myspace, Ning which have transformed the style of communication and networking to a great level. Apart from millions of individuals and organizations; more than half of the Fortune 100 companies possess a Twitter account. These sites give the platform and space to share information and expand the network easily.
A recent study has even revealed that social networking has been a great help to build and maintain employee engagement and brand reputation. Twitter and Facebook are those management tools which have come up to pave a way for a forum or open dialogue, bringing your reputation in a more positive light.
It even tells what people have to say about your product or brand and what you are missing out. It may sometimes be a threat for your reputation, but by responding to allegations you can limit your damages quickly and can rectify things better. It is essential to understand what all is being said on social networking sites, a wrong statement can be a threat to your reputation. What all you say, remains influential to your brand. The positive use of these sites can reinforce your brand and online reputation is what we can take away from all this.
Posted in Company Reputation, Damage Limitation, Negative Forums, Online PR, PR / Public Relations, Reputation Management, Reputation News, Reputation Online, Social Network Sites | Tags: Blog hosting services, facebook, Facebook Inc, Myspace, Online Reputation, Online Reputation Management, Online social networking, ORM, reputation, Reputation Management, Social information processing, social media, Social network aggregation, Social network service, social networking, Social networking sites, Technology/Internet, twitter, Twitter Inc, Web 2.0, World Wide Web | 6 Comments »
How ignorance can damage your online reputation
Being ignorant about socializing on Internet can ruin your company’s online reputation without you knowing it. Blogging about your companies internal matters, tweeting about any disgruntled customer, talking about the company disputes on facebook, can send out a negative impression about you, and in return you may be damaging your own reputation. We tend to forget that reputation is made or lost on these social networking sites, which has taken over everything these days.
A small flaw committed online can cost you a lot, there’s always a danger in conversations you make about your company online, every word you put up can create a ruckus for your business online. Study suggests that big reputation blunders are done on these social media sites, where people ruin their company’s image by making comments which raises a question on the credibility of their brand.
Another factors are emails and forums where you discuss and seek public opinions about your business issues, unknowingly putting yourselves in a state of judgement. The message is loud and clear, you have an issue at hand and your company’s reputation is at stake.
These common yet essential factors do play a decisive role in making or breaking your companies online reputation. Be careful what you discuss and post online viz-a-viz about your company. An ignorant statement can take your hard earned online reputation to no returns.
Posted in Bad Press, Company Reputation, Damage Limitation, Online PR, PR / Public Relations, Reputation Management, Reputation Online, Social Network Sites | Tags: blogging, facebook, Online Reputation Management, PR / Public Relations, Reputation Management, Social networking sites, twitter | 4 Comments »
Shashi Tharoor’s Controversial Pandora and his Reputation
Regardless of his impeccable credentials as a diplomat and him being the emerging face of Indian politics, Shashi Tharoor was recently made to resign from his post of Minister of State for External Affairs, on the grounds of illegal use of his office. Being a writer, sportsman, politician and above all a top UN diplomat, Tharoor was in a soup with nothing much to prove his part clean.
Ousted by Congress, Tharoor might not have ever dreamt of such an exit with allegation from all sides including no support for him from his very own ruling party. Well, seems Tharoor failed to score when it came to build a good PR internally in his party, though he enjoys over 700,000 followers in Twitter. Alleged for being involved in the auction of the Kochi team in the IPL, Tharoor never thought in his scariest dream, that his love for Kerala will turn up to him in such a fashion.
Being an ardent twitterer Tharoor’s (@ShashiTharoor) message have irked his party for a couple of occasions in the past, he was the first minister who came out open via Twitter and tried to connect with the masses. If Mr Tharoor would have used his social networking and twittering skills which is something new to Indian politics, to clear the air about the alleged scandal, then he would not have landed in such a mess, and the damage would have been minimized. Tharoor’s flamboyant persona and cool attitude had enough supporters on twitter, but being a politician Tharoor needed to distinguish his private and public life, before flaunting his girlfriend openly. All this has raised several repercussion, with the big question, whether Shashi Tharoor is a mis-fit in the Indian political scenario?
Claiming innocence in Lok Sabha Tharoor said, “My conscience is clear and I know I have done nothing improper or unethical”
Whatever be the case, we at Reputation Management For.com strongly feel that Shashi Tharoor needs to make sure that he comes up strong over all these controversies and restructure his political reputation. He needs a well defined PR strategy in parliament to successfully make up for his lost glory.
Posted in Damage Limitation, National Reputation, Online PR, politicians, PR / Public Relations, Reputation Management, Reputation Online, RM Commentary | Tags: Indian politicians, Indian Politics, Online Reputation Management, politicians, politicians reputation management, PR / Public Relations, Reputation Management, Shashi Tharoor | No Comments »
Amitabh Bachchan aka controversy
Amitabh Bachchan, the legendry actor of Bollywood seems to be amidst a controversy for all the wrong reasons. This time it started with Amitabh Bachchan agreeing to be the brand ambassador for Gujarat (a state in India). This led to massive opposition by the ruling Congress party. Meanwhile Amitabh had claimed that, by accepting the brand ambassadorship for the state, he is not endorsing the Gujarat Chief Minister Narendra Modi or his politics, but just the state’s tourism.
If we look at the large picture, we can find that, its not the first time Amitabh Bachchan has been dragged into such a controversy, the star does have a history of being part of many such controversies.
The political boxing involving Bachchan has raised a serious concern for his online reputation. Being a national icon and noted celebrity all over the world, Bachchan has to give a thought, on does he really needs to be watchfull when it comes to politics.
“You want to stop me from promoting tourism in a state because you have reason to believe that there are political connotations to the event. This is such rubbish! All I shall be doing will be working in a short film that shall highlight the various places of interest in the state, so that it encourages more tourists to visit the region,” he said. Bachchan said those who take umbrage at his association with Gujarat do not have the courage to stop “a Ratan Tata or an Ambani” from investing in the state and running successful ventures there.
Its not only Amitabh who is in soup, his son Abhishek Bachchan too has had to face the music when the posters featuring him were removed from the Earth Hour event held in Delhi.
We, at Reputation Management For.com feel that,
- Amithabh Bachchan meticulously needs to chalk out a well defined strategy for himself, clean of all controversies.
- We also found that he runs a blog where he express his views about all the controversies he faces, which is a good sign.
- The need of the hour is a strong PR and a perfect online reputation.
- Being a celebrity entails lots of responsibilities; you are there online and obviously people follow you.
- Imagine one bad comment can tarnish your online reputation beyond repair. And search engines have the habit to show those posts which gets maximum hits on top, needless to say people love reading all sorts of negative stories about their stars.
Online Celebrity Reputation Management is one tool which ensures that every negative comments is tracked and dealt sternly. Also we feel that Amitabh should clear his stance and make more positive vibes online before being considered a political football by his fans.
Google searches now show mixed results both negative as well funny ones for the star. This can be damaging for the iconic hero, and surely he will not want to take chances with his goodwill, which others are enjoying at his expense.
Posted in Bad Press, Celebrity Reputation, Damage Limitation, Online PR, politicians, PR / Public Relations, Reputation Management, Reputation News, Reputation Online | Tags: Amitabh Bachchan, Amitabh Bachchan blog, Bad Press, Bollywood, Bollywood celebrity, Indian Politics, Online Reputation Management, Reputation Management | 2 Comments »
Online Reputation Management – A mix of SEO and PR
This post is about demystifying ORM in the simplest way possible…
- Is online reputation management (ORM) kinda like SEO? Yes it is, the one cannot exist without the other in the online world.
- Is reputation management like public relations? Yes it is, ORM is a lot about projecting the right image to the world.
In fact, we here at Reputation Management For.com believe that ORM is a mix of all this and yet it is more.
Functions of ORM:
Reputation Management is all about protecting, defending and removing the best and the worst respectively, about you from the public eye.
Picking up on things on alerts, monitoring the airwaves for all that is being said about a person who can be a celebrity, a professional or a politician or a corporate entity or a brand as the case may be is an important function of ORM.
Crawling the internet for everything being said about you helps to push forward the positive content and maybe even create an online buzz about something new. This is an important part of ORM.
Having a presence on different blog networks and social networking platforms, and maintaining them regularly is another function.
ORM is a routine, on-going process that should be part of your advertising or marketing, if it isn’t already.
When crisis strikes: ORM, however, gets into overdrive when there is a crisis and this is when the PR side of it comes out in full force. The online entity is under attack and it needs to be done systematically like in any other media.
- Real-time searches need to be monitored and looked into and Facebook posts and tweets all add up to the quick re-bound in reputation.
- Blog posts and news and more so in the case of press releases all play an important part in minimizing a crisis.
ORM, in short, does all that you would do in the real world – show up at the right places, make statements, give interviews, go on chat shows, keep you in the spotlight and put you in the news as and when required.
The only difference is that, this is the virtual world and the blog posts, press releases, tweets and Facebook posts all do what you would have done physically in the real world.
With the power cyberspace has on this world having ORM in place to watch your back only makes good sense. ORM is here to stay, and may be called SERM or PR with a cyber twist, but its the one thing to have in place if your business is all about your good reputation!
Toyota faces refund claims
After a massive global recall, the Japanese car giant ‘Toyota’ is yet again feeling the heat with the car owners demanding for full refund of their cars. Adding to the already grief ridden recall saga, Toyota invited loads of criticisms followed by legal battles ever since the revelations of their car’s tendency to accelerate out of control. The technical glitch seems too hot to handle for Toyota, and now the customers are out of control.
Thankfully, the recent recall by both Honda and Toyota has let the consumer’s to lose their confidence for Japanese vehicles. Has this change in consumer preference exposed the grey area for Toyota or other Japanese car makers? Blessing in disguise, the American car makers, ‘GM Motors’ and ‘Ford’ are finally ready to capitalize on their once undisputed Japanese competitors.
Lately the Attorneys Toyota Actions Consortium (ATAC) added rackerteering claims on Toyota for its number of lawsuits. Tim Howard,who is coordinating the ATAC even said that :
“It’s become increasingly apparent that Toyota profits were not built on quality products, but on a willful pattern of deception, fraud and racketeering.”
Undoubtedly all these development has tormented the reputation of Toyota globally. The growing list of enraged customers proves how PR was never considered at the first place followed by the absence of a strategic reputation management. Setting an examples how things can slip off your hands, if not dealt the way it has to be. Toyota has lost its reputation and number one position for being the most favorable customer loyal car maker in US. But its only matter of time before we know how grave the scar is for Toyota and other Japanese car companies.
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Posted in Company Reputation, Damage Limitation, Product Reviews, Reputation Management, Reputation Online, RM Commentary | Tags: company reputation, Online Reputation Management, PR / Public Relations, Reputation Management, Toyota, toyota crisis management, Toyota Problems, Toyota recall | No Comments »
Corporate Reputation Management – Your business needs it!
Your brand is the most essential part of your business. Have you ever thought of how people view or value your brand? You may be running a big company, or may have a team of professionals, and generate a lot of revenue, but everything falls short when you lack sound corporate reputation management.
You may find it odd, but its true that external factors affect your business, it can be either a negative effect or a positive one. Corporate reputation management helps you to have a control over your business.
Studies suggest that only 9% of companies in the Fortune 100 list have control over their respective business or brands. This was based on the top ten listing shown on the first page of search engines and on how many of those top searches were owned by the said company.
Corporate reputation management rolls out a strategic plan to establish a control over the search results shown on the first page and even makes sure that the contents shown are all positive. It is very important to have a control over your business to maintain that positive online reputation. But it was also noticed that many big companies including the Fortune 100′s have negative comments about their products in the top page of Google. Beware! This will dampen the value of your brand in the long run, if not dealt properly.
Many business houses remain ignorant about the importance of online reputation management and bad press. But there are firms that deal with the company’s reputation and provide concrete SEO based reputation management solutions to overcome their reputation crisis and restore the lost sheen.
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