- Twitter to lose its reputation as a free speech platform?
- IIPM worried about Google Suggest, why is it so?
- Reputation Management Tip for 2012: Brands need to tap into social media search!
- Facebook Timeline and Reputation Management
- Apple Siri gender bias or glitch?
- Google+ vs Facebook – its not over yet!
- The Ethics of Self Promotion Through Charitable Causes (A Case Study)
- Google scraps sidewiki – will you miss it?
- Facebook, the trust factor
- BlackBerry Blackout- RIM’s Reputation Takes another Hit
Posts Tagged ‘Online PR’
Reputation Management, PR and SEO goes hand-in-hand
March 27, 2010 | 
Author Reputation Management is about what you do, say, and what others say about you. So do we have a tinge of PR into this. What is public relation (PR) all about? We have already debated in the past about PR being one tool that is mostly about marketing and communication, but we haven’t talked about how PR culminates with reputation management. What is the role of SEO that completes the cycle?
Public relations is one factor that takes care of your reputation, with the intention to influence customers and support their belief about your product goodwill. It is a continuous process to maintain an amicable understanding between public and an organization. PR supports the efforts of reputation management, and there are various techniques to do that; press release, blogs, copy writing are some of the essentials that is used as a public relation strategy. Dealing with crisis management both online and offline is another form. All this signifies that constant communication is the core and vital that helps to put an effective image of your brand.
Next comes Search Engine Optimization (SEO), the most powerful tool in the armour. SEO agents know how to target keywords that is causing damage to your reputation and in the bid will kill them to minimize the damage. The only difference is unlike every time SEO here will not only concentrate on doing online stuff thereby missing the real issue of reputation management, and overlook the cause of potential damage to the brand or business.
Finally, the complete package of RM, PR plus SEO is here to stay and deliver the requisite in keeping the reputation of your organization the way you want, after all your business deserves it.
Jimmy Carr, Jonathan Ross and John Terry what do they all have in common?
We are a very pro-active and believe in taking a preventative measure rather than waiting until negative results start appearing about a company or individual. We wanted to start reporting on companies and celebrities and ranking them on how good their online PR and reputation management is. We started with 3 completely different celebs and will be adding to it weekly.
- Jimmy Carr got into hot water about a joke he performed.
- Jonathan Ross got into trouble about a phone call prank.
- John Terry had an affair with a team mates partner
What is apparent is the lack of online presence celebs and companies have. This is asking for trouble and with search engines becoming faster at reporting news, photos and videos if you don’t take action to protect your reputation online then you are allowing other people to write anything they want about you. Anyone with a phone is now a journalist, they can blog you, post you, video you and with in minutes have them online.
We can help protect and defend your reputation online, we highly recommend you do this before negative things may appear about you. It is way more difficult to push negative results down once they are there, by reducing the chances of results appearing on the first page will help soften or eliminate negative stories all together on the first page of Google.
If you need help or want to protect your reputation online then give us a call:
Call: UK +44(0)845 862 1893
Call: USA +1 646 723 3965
or fill out our online enquiry form
Posted in Celebrity Reputation, Reputation Online, Reviews & Quality | 
Tags: cel, Celeb Agents, jimmy carr, John Terry, jonathan ross, Online PR | 
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Have Builders heard of SEO, PR and Reputation Management
It’s amazing to see a whole industry melt down in such a short time, with the credit crunch and now the recession many house builders have gone belly up. This is not helped by the fact that many have forgotten or never had to market themselves. In the good old days you just built a house and bingo 2 days later it was sold. Actually many were sold before they were even built. It’s not just builders whole countries also got it wrong, you only have to see places like Dubai who have had to been bailed out.
The result is many builders just don’t know how to market themselves, today its now more critical than ever to do it right. With a few buyers out there you have to fight to get their attention and ultimately their business. More often a builder will spend more on grass than they will on marketing their properties.
Question, if you have an estate to sell worth say, 10 million, how much would you spend on marketing your homes? Topsider Homes and Perthshire Builders are great examples of companies who do understand the importance of marketing. Never has it been easier to communicate with customers than today with twitter, blogs and other social network sites.
Should a builder just rely on a estate agent will they do the best they can? or do they have so many properties on the books they just don’t have the luxury of putting you at the top. The only person the builder can rely on to market it’s business is the builder itself. Embracing online PR, SEO and search engine marketing could be the difference between a builder making it through these tough times and the one that does not.
Posted in Online PR, Reputation Management, SEO | Tags: builder, Online PR, perthshire builders, PR / Public Relations, Reputation Management, topsider homes | No Comments »
You may forget but the Internet does not
The problem with the Internet is quite often stories in newspaper and PR in the traditional sense is forgotten about days, weeks or months after it was published. The Internet is an altogether a different beast, it remains there, it stalks you, it follows you and like a snowball can form into a full scale avalanche. Now this can be good if the news or story is positive, however this can be a nightmare if its negative.
What feeds this avalanche quite simply is the same as how a rumour will start in an office or at school. “did you hear what such and such got up to at the weekend, John told me he last night, apparently Steve told him” and so on. Where the Internet plays a much bigger roll in this, is someone can pick up on an article, blog of comment in a forum and write a blog about it and link back to the actual source. If the story is interesting enough then it doesn’t take long for many people to follow suit and start linking back to the source and the 2nd and 3rd placed posts on other blogs who are also talking about it.
Google’s main factor for deciding how high to rank a page in the search results is how many links it has pointing to it, they are a bit like votes, the more links, the more likely Google will see the post as a relevant article and start to rank it highly. If you leave the article at the top of the search results then it attracts even more links and stays up their creating momentum and becoming more difficult to budge when you do decide to address it.
So burying your head in the sand and hope negative or bad press online is going to disappear is the worst PR you could do. That is why reputation management is critical to start straight away, there is nothing better than hearing a client saying “see no negative things are being said our business”, it just means we are doing our job right!
If you are a CEO the last thing you want is your kids reading personal negative things about you (that may or may not be true), quite often we have to not only protect a company name, but also the main drivers behind a corporation. If these types of comments get on to some of the mainstream forums, then people can be quite brutal and vulgar about what they are saying about you.
Protect your company using reputation management (PR Online) to stop things getting to the top is much easier than trying to bury it later on. Check out our prices for standard packages – Reputation Management Prices
How Public Relations is connected to Reputation management?
With the proliferation of online scandals and the marked shifts in the online consumer behaviour, the Public Relations practitioners are trying hard to fine tune their Public relation practices accordingly. The PR industry all over the world is making a serious effort to educate itself about the application of new PR channels.
A random study on Fortune 500 companies suggests that reputation management is increasingly becoming the philosophy behind corporate public relations. PR is evolving slowly yet steadily into a more strategic and holistic discipline of reputation management, an interdisciplinary subject that relates to the image of a corporation and its public relation scores. However, unlike traditional PR practices, the reputation management approach is not all about promises and customer services but it strategically guides a brand in such a way that it delivers on the promise. To put in a different way, it would be like while brands make promises, RM ensures that these promises are met.
In the past, things were much simpler as the PR professionals could call their contacts within the media to keep a negative story from getting published. However these days, as any one can post negative reviews about a company or a person through the participatory web networks, companies need to be more open and transparent in their PR policies to make sure that they remain connected with their target audience always. A sound public relation practice would help the companies to get a foothold on what’s being said and discussed about their brands. Remember, conversations are happening with or without you and the best method to make sure that your brand does well is to get involved and not to get away!
Brands need to be continuously monitored and if you notice any bad reviews, it must be addressed quickly. Come up with a white paper on what went wrong and where or spell out the damage control exercise that the company is planning to take. This would help to build up the trust among the customers and to clear the air and suspicion, if any. This is not just a smart reputation management move but also helps to plug the snowballing effect caused by the controversies. Corporate PR and communications should be allocated enough resources in proportion to the value of the brand equity. The bigger the brand, the greater will be the risk if you fail to pay heed to what the social sites and the blogosphere is buzzing with. Reputation management is nothing but getting your public relations in place. Silence may be golden in the real world but not in the virtual world, where everything goes by constant updates and sharing!