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Posts Tagged ‘Nestle Honey Shreddies’
Nestlé’s Reputation: They are not managing, but damaging it
December 25, 2009 | 
Author Nestle – as if the controversy was not enough for their Honey Shreddies, here comes another blow from FDA over their Juicy Juice drink BOOST. The company claims it is a complete Nutritional Drink. FDA says – ‘Nestle is promoting the drink as a medical food and that it treats “failure to thrive” and helps children in chronic illness.
Well about Nestle “Their actions are so loud, one cannot hear what they say“. Nestle seems to oversee the fact that consumers aren’t fools, this age when the world is just a click away it will not take much time for your reputation to go for a ride in matter of minutes. In the recent case we have seen how Twitter and Facebook were flooded with articles and calls to boycott them.
While we know that Nestle is always in controversy, what surprises me is they have no action in place to counter it and are always wondering what hit them.
Strangely they say one thing and go on doing something else. Nestle responses are always generic – send them an e-mail only to get a reply ‘the mail is forwarded to the Switzerland, Headquarters. Their handling of a situation is poorly managed – they bask on PR, which is just an aspect of the approach and not a substitute of Reputation management.
Buying time will only make matter worse; the consumer has the power of Internet. Nestle should let it be known that they are transparent. You cannot hide things from consumer; the skeletons will be out and the rest internet will ensure that you don’t stay in single piece.
Better late than never Nestles should do some brainstorming. Internet and plenty of social media out there it’s a classic example of “word to mouth” for your reputation.
Posted in Bad Press, Company Reputation, Damage Limitation, Negative Forums, Online PR, Reputation Management, Reputation News, Reputation Online, Social Network Sites | 
Tags: Bad Press, FDA, food and drink industry, nestle controversy, Nestle Honey Shreddies, nestle online reputation, nestle reputation management, Reputation Management, reputation management news | 
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Kids “healthy” snacks – nutrition labels hoodwinking us all!
The BBC reports that a survey conducted by British Heart Foundation found that most mothers were hoodwinked by the nutrition table on products they bought for their children. The online survey done on 1454 parents between ages 16 to 64 and kids aged 15 or below brought out these interesting facts listed below.
Nestle’s Honey Shreddies, which claim to be wholegrain and to “keep your heart healthy and maintain a healthy body”, contain more sugar [13.6g] than a ring doughnut [9.2g] in an average serving.
Kellogg’s Coco Pops cereal and milk bars are labelled as “a source of calcium, iron and six vitamins” and 63% of mothers in the survey thought they were healthy.
“Contains no artificial flavouring or sweeteners or preservatives” was taken as healthy by most parents along with the tag “wholegrain”, while this is not true. It’s all in the wording, this is designed to be misleading within the EU Nutrition and Health Claims Regulation.
We cannot single out Nestle or Kelloggs alone for this, it’s become the norm and when they make these nutrition labels they only say the good part of it all. While the hiding quantity of sugar and fats are usually in the fine print. We need to be informed and be told things in plain terms.
Food and drink industry is monitored all the time but something like this especially when it comes to healthy snacks for kids can be quite a blow to the big names in the industry. Not quite the Christmas gift they were expecting, right?
What can food companies do for brand protection from this bad press? Get information out there about the benefits and even come clean about the not-so-great facts, for a start. Nothing like a few twitter posts and blogs in these times of google real-time search integration, to tackle this crsis. Nestle and Kelloggs, what say?