Posts Tagged ‘negative reviews’

Top Ten Don’ts of Reputation Management

Yesterday we did a piece on the Top Ten Reputation Management Tips, detailing 10 things you really should be doing to preserve your own/brand name on t’internet. And, while we freely admit that the list wasn’t exhaustive, there are also some things which – equally as importantly – you should NOT be doing. Whilst amicable that you should wish to fix any issues that may arise, within you is the potential to make things a whole lot worse, too.

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Your Business on Google Places

Six in Ten consumers have confirmed that their decision on where to buy, which hotel to stay and where to travel is purely based on the experience of others. So does your business have a hold on its online reputation?

Google’s two ways conversation for business reviews on its Google Places is an extension of your business to respond to online reviews. As a result, business owners can retort to both negative and positive reviews for their businesses which are left on their Google Places profile.

One of the best things about Google Places is its ability to allow average or small business owners to control their reputation online. Unlike before when customers and clients leave feedback, comments and reviews in website and business owners had no way to respond to those reviews.

Google’s John Maguire states

Engaging with the people who have shared their thoughts about your business is a great way to get to know your customers and find out more.

Google Places allow business owners to deal with their reputation in a better way because this allows them to respond to reviews both positive and negative with same perception as the reviewer. Business houses have to take ownership of their listing; many businesses do not maintain ownership of their Google Places listing which results in damaging their reputation and their business while the business owners remain ignorant.

Reputation management – Is your good business getting a bad name

When you get a spam mail do not delete it and take sometime to read it (do not reply or react). If you notice the content of the mails are mostly promotional about all kinds of business. The majority of spam mails is to do with breast enlargement or about male enhancement. Do not be surprised to know that these mail as they claim comes from bigger companies than you own.

Now that’s a bait!
Some people ignorant of the fact what spam mail are suppose to be tend to reply them. What tempts them to respond is something interesting, well! It’s the big names like MSN, Amazon or Paypal attached to this email.

Now that’s what we call bait – you being skeptical shoot an email to that owner only to know it was spam. Unfortunately the damage is already done, you have authenticated and confirmed your email address, and now the spammer has all sources at his disposal to flood your Inbox.

What is the point.
Well give it a thought! If the spammer thinks that using reputed companies like MSN, Amazon or Paypal is perfectly fine, what makes you think that your business is safe. As we all know burglars are always on the lookout for huge cache, and they en route their plans using smaller companies because they know with smaller companies it is always a win-win situation. If this situation is not handled properly, imagine the kind of damage your business will inherit, you may even close your shop.

How to shield
Now urgency has pounced on you, there is nothing as important, but to shield your reputation before more people gives it a bad name. This not only results in loosing business even your identity too.

Smart move, you want somebody to take responsibility and guard your business and personal reputation.

Reputation managers will then try to capitalize on the already done damage until such time your reputation is secure. This is probably the best option and least you worry about the reputation of your business.

Send out a strong message and let no one think about using your company’s goodwill to fill their own coffers in future.