- Twitter to lose its reputation as a free speech platform?
- IIPM worried about Google Suggest, why is it so?
- Reputation Management Tip for 2012: Brands need to tap into social media search!
- Facebook Timeline and Reputation Management
- Apple Siri gender bias or glitch?
- Google+ vs Facebook – its not over yet!
- The Ethics of Self Promotion Through Charitable Causes (A Case Study)
- Google scraps sidewiki – will you miss it?
- Facebook, the trust factor
- BlackBerry Blackout- RIM’s Reputation Takes another Hit
Posts Tagged ‘monitoring’
Corporate Reputation Management
December 9, 2009 | 
Author Corporate reputation management online should be part of the marketing mix, why spend all the money on promoting your corporation only to be completely compromised because your online reputation is terrible. So what is reputation management? If you google your company name, brand or product and you don’t control the majority of the first page of the search result, then you are open for people to write negative things about you.
We look at corporate reputation management as not only protection but also a great way to interact with suppliers and customers. Monitoring what’s going on with news, blogs, forums and social network sites can give a real feeling of what people are thinking and saying about you, which allows you to adapt your positioning accordingly and respond.
Interacting with suppliers and customers using channels like Facebook and Twitter can really show your corporation as forward thinking, up to date and also closer to the ground. It all boils down to people perception, so with the right strategy, reputation management cannot only protect you from adverse content on the net but also attract more customers.
Posted in Company Reputation, Reputation Management, Reputation Online | 
Tags: Corporate Reputation Management, monitoring | 
No Comments »
When best to tackle your Business Reputation Online
When a company comes to us after the negative content or bad press has reached the top of the search engines then normally the costs incurred increase dramatically. There are 2 main reasons:
The best way to tackle your online reputation is to take pre-emptive measures, taking a pro active approach and adding content all the time keeping your social network sites up to date and monitoring possible negative stories and threats. It’s critical to understand what’s involved to maintain a positive business reputation online.