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Posts Tagged ‘Max Clifford’
John Terry and Max Clifford
February 1, 2010 | 
Author 
I love watching and learning from Max Clifford, for the most part Max seems very open and honest which makes a refreshing change compared to most celebs and politicians. However I’m not sure he has got it totally right this time reference John Terry. Terry is meant to be an example for people, especially having been a captain for England and possibly will be again in the future. Max said on the BBC breakfast show this morning that he did not believe fans would be that bothered by what Terry allegedly got up to, but is that true? Football is a really matey sport and quite frankly there are some lines mates don’t cross and that’s sleeping around with friends partners.
These are allegations at the moment but regardless John Terry will find it very difficult to distance himself from it. Fabio Capello has the fortunate position of not having to show his hand till next month when he can judge the public reaction.
So what will this do for Terry’s reputation? Well we know he has a young wife and 2 young children, this will make many people feel he has completely let his family down. So husband, father and captain of England, Terry stands to loose a heck of a lot.
On the members-only England fans message board on the FA’s official website, Terry was described as having “the morals of a rat”, with many English supporters calling for him to be stripped of the position of Captain.
Tiger Woods was absolutely slammed, he kept quiet about the whole ordeal until it was to late. What should Terry do? Should he come clean and apologise? Should he keep quiet and hope it goes away? Gone are the days of newspapers being thrown away as most of the articles go online and stay there now.
I think someone on £150,000 per week, a husband, father and Captain of England football team should learn to control their loins. They should be honest and upfront and apologise not only to his wife but also the nation. Is that not how Bill Clinton got away with it?
What will happen with sponsorship deals? Will Durex be the only company left who would might want John Terry to represent them?
Already Google suggested query is giving negative results, that certainly won’t help his reputation online.
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Bad press and reputation management online what’s the difference?
Bad Press in the 80′s and early 90′s
Bad Press Vrs Online Reputation
Back in the good old days when the Internet was just a urban myth used by the geeks and the MOD, health and safety had not banned the use of newspapers to wrap your fish and chips in, bad press often only last 24 to 48 hrs. Life would turn to normal for those involved in the bad press after a couple of days as people threw the newspapers away and the TV news would move on to the next big thing.
Often you would keep your mouth shut and watch the news go away unless you had some one like Max Clifford on side who could help with damage control and even stop some of the stories appearing in newspapers.
Then came along the 00′s
It’s incredible to think how many massive companies and PLC’s still have not got their head round bad press online or as we call it Reputation Management Online. The biggest difference today is often a well written article on an authoritative site can stay at the top of Google. These articles and pages often encourage people to add remarks which helps cement the pages ranking in the search results. So ignoring bad press online can actually hurt you more then if dealt with in a correct strategic manor.
Now what you definitely don’t want to do is reply on 3rd party sites defending your position are challenging people as this will make things much much worse. What you need to do is to take a very proactive approach and smother the Internet with positive stories. If you have a large brand then a couple of articles a week or blog posting will not cut it. You need to very aggressive and supply content through many channels to bury any negative content that might be rising.Many of our clients need help and resources with creating content and managing profiles and channels online.
So how do we approach bad press online?
If you have a global company, brand or a celebrity and have already been effected by such negative content online already then this will require our Warpath package.
- Track brand or company (unlimited keywords)
- Dedicated account manager and team
- Continuous searching of the Internet for any up and coming negative content
- Weekly reports
- Register and create social network profiles, blogs
- Reputation management for 10 countries
- Full online media monitoring
- Aggressive and continual positive content produced and channelled
- Micro sites built and marketed
To see all our rates and prices for online reputation click here