- Twitter to lose its reputation as a free speech platform?
- IIPM worried about Google Suggest, why is it so?
- Reputation Management Tip for 2012: Brands need to tap into social media search!
- Facebook Timeline and Reputation Management
- Apple Siri gender bias or glitch?
- Google+ vs Facebook – its not over yet!
- The Ethics of Self Promotion Through Charitable Causes (A Case Study)
- Google scraps sidewiki – will you miss it?
- Facebook, the trust factor
- BlackBerry Blackout- RIM’s Reputation Takes another Hit
Posts Tagged ‘management’
11th Hour Recruitment Horrors Avoidable With Reputation Management
June 14, 2011 | 
Author Professional Recruitment Consultants worth their salt go through rigorous Candidate preparation throughout any placement process. This includes advising the Candidate on interview techniques, coaching on environment specifics, and how to handle ‘the counter-offer’. The counter-offer can see deals worth thousands of pounds fall through in an instant and ultimately there’s little that can be done after a Candidate’s mind is made up. Read the rest of this entry »
Posted in HR Reputation | 
Tags: Business, Business/Finance, Candidate submittal, Employment, Google, Google Inc., Human resource management, Human resources, management, Online Reputation Management, Recruiter, recruitment, recruitment consultant, Reputation Management, Review site, Sourcing, Technology/Internet, World Wide Web | 
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Reputation Management and HR
Does HR (Human Resource) play an effective role to strengthen your reputation? This has been a long debated topic! Well, being the most essential and valued part of any business HR to a large extent plays an active role in shaping the reputation of your firm. HR represents the company’s reputation internally which is most valued and includes answers to what the employees feels for the company, or do they seek a role in the firm, etc. It may seem a passive factor, but it’s a most vulnerable area, where most companies falter.
Building up a good PR and reputation internally in the company reduces more than half the chances for a firm to risk its reputation.
Monitoring the internal reputation is something which most of the companies overlook; HR needs to analyze the feedback from the employees. To act unaware increases the probability for the company to earn a bad name from its own employees, this further spreads like a virus, damaging the bonhomie. To have an effective HR department reduces the risk of such internal unrest and keeps the company’s reputation protected from any employee criticisms in social networks.
Social media too develops a strong link among employees and the company, bringing in a blog or message board helps to know what the employees are looking for or facing or lacking, and gives the company the space to restructure its plans accordingly. Employees’ interest account most for any firm to stand strong, and if the employees lose trust from the firm then nothing can be done. With over 1 billion blogs and other social networking sites it’s really easy to get a bad name, and when such negative stuff comes out from your own employees’ mouth then the damage is even worse.
Reduce the risk of a bad image for your business and keep your reputation high with happy employees and their positive image of the company with effective Human Resource Management.
Posted in Company Reputation, Damage Limitation, Online PR, PR / Public Relations, Reputation Management, Reputation Online | Tags: Bad Press, Business, Business process outsourcing, Business/Finance, Company reputation management, Employment, HR, Human resource management, Human resources, Labor, management, Online Reputation Management, reputation, Reputation Management, Social Media Ventures Inc, Social Networks, Society | 1 Comment »
Brands Reputation Online
This is my 2nd post on the online reputation of the worlds top 100 brands, in this post I am looking at number 11 on the list HP brand.
- HP – They have a pretty good presence on the first page of the Search Engine Result Page (SERP), they have their main site, sub domains and also smaller sites they run. The wikipedia page is quite negative about them, it word be worth seeing if they can push that down the rankings.
- Mercedes-Benz one of the few brands I have come across who seem to have a good handle with on and off line reputation management, maybe the car industry is so used to being scrutinized by motor journalists that they have got good at protecting their brand. One bad article at the top of a SERP could effect sales dramatically. What is interesting is if you search one of their products eg Mercedes-Benz c class then Mercedez does not dominate the SERPs as much. I would focus my efforts as people will tend to search by product rather than just brand.
- Gillette – Have done a great job on their overall brand name, with no negative results on the first page of Google. they have built sites for their products like Gillette fusion, so a big thumbs up, good job. One thing I spotted though on a quick search there are about 70 user-names still available on social media sites.
- Cisco – have got quite a few websites on the first page but the Wiki page is quite negative in parts. There are also about 50 user names for Cisco available on the top 120 social sites
- BMW – SERPs show BMW owned sites for most of the results and fan clubs which are positive, and the wiki page is positive. The specific products could do with some extra reputation management work as there is scope for negatives to creep up the SERPs. Also BMW is only 3 characters which causes issue for the social network sites that normally need a minimum of 6 digits. Suggest using their product names for user names.
Will continue down the list of top 100 brands in forth coming posts and make quick suggestions for brand protection.
Posted in Examples, Reputation Management, Reputation Online, SEO, Social Network Sites | Tags: 100brands, BMW, Cisco, crisis, Gillette, hp, management, marketing, Mercedes-Benz, reputation, social, social sites | No Comments »