Posts Tagged ‘management’

This is my 2nd post on the online reputation of the worlds top 100 brands, in this post I am looking at number 11 on the list HP brand.

• HP – They have a pretty good presence on the first page of the Search Engine Result Page (SERP), they have their main site, sub domains and also smaller sites they run.  The wikipedia page is quite negative about them, it word be worth seeing if they can push that down the rankings.
• Mercedes-Benz one of the few brands I have come across who seem to have a good handle with on and off line reputation management, maybe the car industry is so used to being scrutinized by motor journalists that they have got good at protecting their brand.  One bad article at the top of a SERP could effect sales dramatically.  What is interesting is if you search one of their products eg Mercedes-Benz c class then Mercedez does not dominate the SERPs as much.  I would focus my efforts as people will tend to search by product rather than just brand.
• Gillette – Have done a great job on their overall brand name, with no negative results on the first page of Google. they have built sites for their products like Gillette fusion, so a big thumbs up, good job.  One thing I spotted though on a quick search there are about 70 user-names still available on social media sites.
• Cisco – have got quite a few websites on the first page but the Wiki page is quite negative in parts.  There are also about 50 user names for Cisco available on the top 120 social sites
• BMW – SERPs show BMW owned sites for most of the results and fan clubs which are positive, and  the wiki page is positive.  The specific products could do with some extra reputation management work as there is scope for negatives to creep up the SERPs.  Also BMW is only 3 characters which causes issue for the social network sites that normally need a minimum of 6 digits.  Suggest using their product names for user names.

Will continue down the list of top 100 brands in forth coming posts and make quick suggestions for brand protection.