Lindsay Lohan is yet again in news. The 23-year-old actress has filed a lawsuit against E-Trade for $100 million over a Super Bowl ad featuring a “milkaholic” baby named Lindsay. The controversial TV ad features a baby boy apologizing to his girlfriend for not calling her because he was busy trading stocks on E-Trade. Lohan alleged E-trade for breaching of civil rights and use of her name, ‘Lindsay’ and characterization without payment or permission.
This is nothing new for the glam doll who has the habit of being in news for all the wrong reasons; starting from spending a day in jail, her relationship with Samantha Ronson, being shooed away by enraged people in the Paris Fashion Week, Lindsay has it all in her to invite controversy.
If we look back, Tracy Palmer, the Director of Consumer Advertising Sprint, made no fuss when her name was used for the girls character in the sprint ad. So doubts are afloat if this whole controversy by Lindsay is a publicity stunt. The allegations levied by her lawyer also seems inappropriate to stand up in the court.
“Many celebrities are known by one name, and E-Trade is using that knowledge to profit,” Lohan’s lawyer, Stephanie Ovadia, said in a statement to the New York Post . “They’re using her name as a parody of her life. Why didn’t they use the name Susan? This is a subliminal message. Everybody’s talking about it and saying it’s Lindsay Lohan.”
The whole drama has done a world of good for E-trade, with thousands of people searching for the controversial commercial online. Wonder why LiLo seems so offended, or is it a mere frustration of hers. She is in real need of a quality PR and some strategic celebrity reputation management to be in place to regain her lost image as a celebrity rather than as a troubled star.
We, at Reputation Management For.com, feel that Lindsay has to retain the confidence of the public and should work towards getting back her stardom. Who will want to sponsor a celebrity who may turn round and sue them later, had she not mentioned anything for the best part the ad would have gone unnoticed, now even we are writing about it now!
Lindsay Lohan E-trade saga
Lindsay Lohan is yet again in news. The 23-year-old actress has filed a lawsuit against E-Trade for $100 million over a Super Bowl ad featuring a “milkaholic” baby named Lindsay. The controversial TV ad features a baby boy apologizing to his girlfriend for not calling her because he was busy trading stocks on E-Trade. Lohan alleged E-trade for breaching of civil rights and use of her name, ‘Lindsay’ and characterization without payment or permission.
This is nothing new for the glam doll who has the habit of being in news for all the wrong reasons; starting from spending a day in jail, her relationship with Samantha Ronson, being shooed away by enraged people in the Paris Fashion Week, Lindsay has it all in her to invite controversy.
If we look back, Tracy Palmer, the Director of Consumer Advertising Sprint, made no fuss when her name was used for the girls character in the sprint ad. So doubts are afloat if this whole controversy by Lindsay is a publicity stunt. The allegations levied by her lawyer also seems inappropriate to stand up in the court.
The whole drama has done a world of good for E-trade, with thousands of people searching for the controversial commercial online. Wonder why LiLo seems so offended, or is it a mere frustration of hers. She is in real need of a quality PR and some strategic celebrity reputation management to be in place to regain her lost image as a celebrity rather than as a troubled star.
We, at Reputation Management For.com, feel that Lindsay has to retain the confidence of the public and should work towards getting back her stardom. Who will want to sponsor a celebrity who may turn round and sue them later, had she not mentioned anything for the best part the ad would have gone unnoticed, now even we are writing about it now!