- Twitter to lose its reputation as a free speech platform?
- IIPM worried about Google Suggest, why is it so?
- Reputation Management Tip for 2012: Brands need to tap into social media search!
- Facebook Timeline and Reputation Management
- Apple Siri gender bias or glitch?
- Google+ vs Facebook – its not over yet!
- The Ethics of Self Promotion Through Charitable Causes (A Case Study)
- Google scraps sidewiki – will you miss it?
- Facebook, the trust factor
- BlackBerry Blackout- RIM’s Reputation Takes another Hit
Posts Tagged ‘Jeremy Clarkson’
Jemima Khan Victimized, Footballer Busted, Superinjuctions Under Scrutiny – Thanks, Twitter
May 11, 2011 | 
Author Television, radio, newspapers and the internet. Which is the odd one out? The internet, for as Monday proved – it’s the one thing that can’t be controlled by a court-issued super-injunction. One can’t help but feel bad for Jemima Khan, who this week held an awful lot of limelight and felt the full force of social media scrutiny. And now, thanks to the mockery Twitter made of the British judicial system, privacy laws are facing review according to UK ministers.
Posted in Celebrity, Celebrity Reputation, Social Network Sites | 
Tags: footballer, Jemima, Jemima Khan, Jeremy Clarkson, News media, Real-time web, Top Gear, twitter, Twitter Inc, United Kingdom, Web 2.0, World Wide Web | 
3 Comments »
Is Phil Keen the new Stig?
BBC’s Top Gear has featured in the news recently due to their very public, and very unsuccessful, court battle with publishing company HarperCollins over rights to publish the autobiography of the former ‘Stig’.
Claiming that Ben Collins, former Formula 3 racing driver, was in breach of a confidentiality clause in his contract with the show, the BBC demanded that the book not be published so that the anonymity of their Top Gear character remain intact. They said that the character’s mystery was a key contributing factor to the ongoing success of the show, and that HarperCollins shouldn’t be allowed to publish the book, entitled ‘The Man in the White Suit’.
And now, as TV bosses at the BBC and Jeremy Clarkson try to decide whether or not to continue the Stig as a feature of the show, news of Collins’ replacement is already lighting up the internet. It’s reported that young driver Phil Keen, having already stood in as the Stig for the show in the past, is set to take over the role – ensuring that the mystery surrounding the character will forever be that little bit harder to achieve.
The internet is a hot medium for the spreading of gossip and breaking news, and if this ongoing headache for the producers of Top Gear shows anything at all; it’s that you don’t have to have done anything wrong to attract the wrong kind of attention.
Online reputation management cant protect your business and help keep your secrets out of the spotlight. Act now, or risk your own Stig leaving you with a bitter taste in your mouth and skidmarks over your… reputation.
Posted in Automotive, Damage Limitation, Online PR, Personal Reputation | Tags: Ben Collins, Damage control, HarperCollins, Jeremy Clarkson, Phil Keen, press leaks, the BBC, the stig, Top Gear | No Comments »
The Brand and the reputation management how they are connected
Who is talking about you
Companies spend years building a name for themselves or developing a brand or product without really understanding online PR. The brand is your product, reputation management is what and how you deliver your product. A great example of this happened to me lately, I used to drive a Honda and used the local Honda dealer in Perth Scotland. The garage’s customer service was fantastic and they always pushed the extra mile to help, however with our family expanding we had to get a bigger car so decided on a Discovery 3 Land Rover. So we bought from Stratstone, I have to say because we were spending a lot more on the new car and it’s in the luxury end, I expected the customer service to be fantastic like business class over economy in Emirates. Oh how I have been so wrong…
It was not until I was talking to someone else who also had a Land Rover that we started to discuss Stratstone in Perth and how we both avoided using the company. I can’t really fault the car, the Discovery 3 is an incredible drive, everything Jeremy Clarkson said about it is right, however I wont be buying another one if I have to deal with Stratstone, their staff are so miserable when you go into the showroom its unreal. The staff are so unhelpful, where other garages will ask do you need a lift home, these guys never offer it. You feel that they won’t bend over backward and will charge for everything. The next Land Drover dealership is about 1 hours drive away, so for this reason I will not be buying a new Land Drover.
It goes to show how a manufacturer can have the best product in the world but if the people representing and selling your product don’t have the best customer service it can effect your product badly. This can be very dangerous and effect the reputation of the product, look at how Tiger Woods effected the golfing world and how some people stopped buying certain brands because of the association with him.
Monitoring reputation management is a great way to gain feedback from customers and act quickly to any issues or problems that maybe arising. Sometimes if a negative issue is handled correctly it can turn to your favour and show that you are listening to customers and responding accordingly.
We have seen a direct correlation to how fast a company responds to a negative comment and the outcome from a negative thread becoming positive. More often than not companies will react when a negative discussion has gained momentum and started to work its way up the search results by which time the damage is done and very difficult to win the battle.
So don’t wait till it’s to late, get on top of your reputation management, listen and learn it could save and make you a fortune.