Reputation Management Online

Don't let IT run your SEO

Again I had another client make the same old mistake and let the IT and design guys build and manage their website. This mistake I just spotted was after I noticed that their website had dropped off the face of search results. They had set the robots.txt file to Disallow: / this basically means it stops search engines like Google to spider and index your site in the search engine results. In other words it turns the site off to Google, and the reason was? Because Google was visiting the site a lot and using bandwidth!!! I know many people who would love to have that negative. This is a bit like spending a huge amount of money in newspaper adverts and not putting any contact details on… absolutely pointless.

So don’t allow your IT department or designers to make decisions without consulting somebody who knows how the search engines work. You can have the sexiest best looking site ever, but if no one can find it, then it’s totally pointless. I would not try and fix my car, I would get a garage to do it, and here are 3 reasons why:

1. It would take me ages to work it out and the cost per hour I would be loosing not focusing on what I am good at would far out way the cost of getting a garage to do it.
2. The garage could probably spot the problem with in minutes, where it could take me weeks…
3. Even if I did fix it, did I use the best material, etc

So please don’t let your IT department manage your website and make critical decisions without get proper consultation, correct search engine marketing can make a massive difference to the success of your online marketing.