- Should companies bet on social media marketing?
- Google auto-complete reputation woes!
- Appco Group Services
- Reputation management for Hotels – ‘Home away from Home’
- Reputation Management Online Through Right Response!
- Kingfisher Airlines gullibility banking on SBI
- Pfizer pill recall – botched up reputation in wrong pack
- Twitter to lose its reputation as a free speech platform?
- IIPM worried about Google Suggest, why is it so?
- Reputation Management Tip for 2012: Brands need to tap into social media search!
Posts Tagged ‘internet’
Top Ten Reputation Management Tips
May 17, 2011 | 
Author Ok, here should be a comprehensive guide to managing your own online reputation and the things you SHOULD be doing to preserve your own/brand name. If you’re here, you’ve already shown an interest in making sure you’re doing what you can to keep your head above the proverbial current of the internet. Or you’ve found yourself in an unpleasant situation and are facing unwarranted negative press/publicity and are seeking ways to rectify your situation.
Posted in About Us, Bad Press, Damage Limitation, Google, google alerts, National Reputation, Personal Reputation, Press & Journalism, Product Reviews, Reputation Management, Reputation News, Reputation Online, Reviews & Quality, SEO, Social Network Sites | 
Tags: Computing, internet, Internet Marketing, marketing, Online advertising, Reputation Management, Search Engine Optimization, Social network service, Technology/Internet, Top Ten Reputation Management Tips, User-generated content, website | 
No Comments »
How Social networking sites influence search engine results
To rank first on major search engines is an objective most internet marketers and websites look for. Most of the companies optimize their websites to get on that first page of search engine results to invite visitors to their website. But is there anything other than SEO to get there?
Well, there are the Social Networking sites, and there’s enough evidence that SNS influences search engines. What happens, for example, when you have a facebook site with 10,000 fans and as many ‘likes’? Do they show up high on search engines?
There’s no doubt that Google closely monitors social media data with real-time Twitter updates integrated into searches. Now how they use it is a different story and it’s very hard to say because strong social media popularity usually converts high ranking on search engines. It’s a clear indication that Google uses it to determine what a trusted source is and this was something they had mentioned long time back.
Brand value of a domain was a ranking factor Read the rest of this entry »
Posted in google alerts, Product Reviews, Reputation Management, Reputation News, Reputation Online, SEO, Social Network Sites | Tags: Business/Finance, Computing, facebook, Google, google alerts, Google Inc., Google search, Hypertext, internet, Internet search engines, Reputation Management, search engine influence, Search Engine Optimization, search engines, SEO, Social Media Networks, Social Network Sites, Technology/Internet, twitter, Vertical search, World Wide Web | 1 Comment »
Buying a company, how’s it’s reputation
Recently we’ve been contacted by people asking about how much it would cost to clean up a companies reputation if they bought the company? Here is a great article about what a reputation is worth to a company www.businessweek.com
What is the first thing any potential savvy investor or buyer going to do before they buy a company, is do some research. Where is the easiest place to start? That’s right, they Google It!!! An investor will Google not only the company name but also the directors and the CEO, so taking measures to make sure your reputation is positive on the net is critical. Not only are investors opinions important but also the public in general especially if you have shares to sell.
Often a company will make the mistake and monitor how their site is doing for keywords and forget about what people are saying about their actual company. Customer service is more crucial than ever before and having terrible sales guys can hurt you in more ways than one. You only have to see what’s happening with DotComChrome and how many people are complaining about their aggressive sales tactics. It’s so bad there sales guys ask you to type in their company website in the URL bar rather than just Google dotcomchrome as their is so much negative stuff about them.
So if you are selling shares or looking to get investors make sure you check your online reputation first, if you don’t, it could cost you a fortune!!!