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Posts Tagged ‘Indian Politics’
Amitabh Bachchan aka controversy
April 1, 2010 | 
Author Amitabh Bachchan, the legendry actor of Bollywood seems to be amidst a controversy for all the wrong reasons. This time it started with Amitabh Bachchan agreeing to be the brand ambassador for Gujarat (a state in India). This led to massive opposition by the ruling Congress party. Meanwhile Amitabh had claimed that, by accepting the brand ambassadorship for the state, he is not endorsing the Gujarat Chief Minister Narendra Modi or his politics, but just the state’s tourism.
If we look at the large picture, we can find that, its not the first time Amitabh Bachchan has been dragged into such a controversy, the star does have a history of being part of many such controversies.
The political boxing involving Bachchan has raised a serious concern for his online reputation. Being a national icon and noted celebrity all over the world, Bachchan has to give a thought, on does he really needs to be watchfull when it comes to politics.
“You want to stop me from promoting tourism in a state because you have reason to believe that there are political connotations to the event. This is such rubbish! All I shall be doing will be working in a short film that shall highlight the various places of interest in the state, so that it encourages more tourists to visit the region,” he said. Bachchan said those who take umbrage at his association with Gujarat do not have the courage to stop “a Ratan Tata or an Ambani” from investing in the state and running successful ventures there.
Its not only Amitabh who is in soup, his son Abhishek Bachchan too has had to face the music when the posters featuring him were removed from the Earth Hour event held in Delhi.
We, at Reputation Management For.com feel that,
- Amithabh Bachchan meticulously needs to chalk out a well defined strategy for himself, clean of all controversies.
- We also found that he runs a blog where he express his views about all the controversies he faces, which is a good sign.
- The need of the hour is a strong PR and a perfect online reputation.
- Being a celebrity entails lots of responsibilities; you are there online and obviously people follow you.
- Imagine one bad comment can tarnish your online reputation beyond repair. And search engines have the habit to show those posts which gets maximum hits on top, needless to say people love reading all sorts of negative stories about their stars.
Online Celebrity Reputation Management is one tool which ensures that every negative comments is tracked and dealt sternly. Also we feel that Amitabh should clear his stance and make more positive vibes online before being considered a political football by his fans.
Google searches now show mixed results both negative as well funny ones for the star. This can be damaging for the iconic hero, and surely he will not want to take chances with his goodwill, which others are enjoying at his expense.
Posted in Bad Press, Celebrity Reputation, Damage Limitation, Online PR, politicians, PR / Public Relations, Reputation Management, Reputation News, Reputation Online | 
Tags: Amitabh Bachchan, Amitabh Bachchan blog, Bad Press, Bollywood, Bollywood celebrity, Indian Politics, Online Reputation Management, Reputation Management | 
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Shashi Tharoor’s Controversial Pandora and his Reputation
Regardless of his impeccable credentials as a diplomat and him being the emerging face of Indian politics, Shashi Tharoor was recently made to resign from his post of Minister of State for External Affairs, on the grounds of illegal use of his office. Being a writer, sportsman, politician and above all a top UN diplomat, Tharoor was in a soup with nothing much to prove his part clean.
Ousted by Congress, Tharoor might not have ever dreamt of such an exit with allegation from all sides including no support for him from his very own ruling party. Well, seems Tharoor failed to score when it came to build a good PR internally in his party, though he enjoys over 700,000 followers in Twitter. Alleged for being involved in the auction of the Kochi team in the IPL, Tharoor never thought in his scariest dream, that his love for Kerala will turn up to him in such a fashion.
Being an ardent twitterer Tharoor’s (@ShashiTharoor) message have irked his party for a couple of occasions in the past, he was the first minister who came out open via Twitter and tried to connect with the masses. If Mr Tharoor would have used his social networking and twittering skills which is something new to Indian politics, to clear the air about the alleged scandal, then he would not have landed in such a mess, and the damage would have been minimized. Tharoor’s flamboyant persona and cool attitude had enough supporters on twitter, but being a politician Tharoor needed to distinguish his private and public life, before flaunting his girlfriend openly. All this has raised several repercussion, with the big question, whether Shashi Tharoor is a mis-fit in the Indian political scenario?
Whatever be the case, we at Reputation Management For.com strongly feel that Shashi Tharoor needs to make sure that he comes up strong over all these controversies and restructure his political reputation. He needs a well defined PR strategy in parliament to successfully make up for his lost glory.