- Should companies bet on social media marketing?
- Google auto-complete reputation woes!
- Appco Group Services
- Reputation management for Hotels – ‘Home away from Home’
- Reputation Management Online Through Right Response!
- Kingfisher Airlines gullibility banking on SBI
- Pfizer pill recall – botched up reputation in wrong pack
- Twitter to lose its reputation as a free speech platform?
- IIPM worried about Google Suggest, why is it so?
- Reputation Management Tip for 2012: Brands need to tap into social media search!
Posts Tagged ‘Human Interest’
Google auto-complete reputation woes!
June 20, 2012 | 
Author Google algorithm and the auto-complete function has landed the search engine giant back in court again. This time it is a man from Japan who alleges that he lost his job with the auto complete bringing up criminal acts when his name is typed into the search box. The man demands that the defaming words be removed and that he gets compensated for all the embarrassment he has had to go through.
Clearly a case of reputation damage and though the court has ruled that the offending words be removed Google has towed the ‘not subject to Japanese law’ line. However, the present case is about compensation and yet again Google defence points out that such cases are rare and the algorithm decides things on what is already available online.
A man from Italy won a case against Google for similar reasons and so did a Frenchman who had to deal with words like ‘rapist’ being suggested with his name. Google does screen for pornography, profanity etc, so can easily oblige if a court sees it as having caused reputation damage to a plaintiff.
However, with Google claiming to have more and more requests from governments to remove content all this could well eat into the brand losing its sheen of being impartial based on its algorithm, which gets tweaked every so often to weed out spam and information of low value among other things. So will Google pay up??
Posted in Company Reputation, Damage Limitation, Google, SEO | 
Tags: Google, Google in court, Human Interest, Japan, Legal, Reputation Management, Search Engine Optimization | 
No Comments »
Reputation Management Online Through Right Response!
Researches prove that the right response to positive comments or negative complaints from customers can bring one’s lost good reputation back, online.
This new finding communicates a message to all those who strive hard to maintain a good reputation online. Brands/companies/celebrities, while having a good exposure to major social media channels always need to make use of this utility to communicate with their potential customers/clients/fans, which in reality they fail. It is surprising to find that most of the customers/fans/clients want the brands/companies/celebrities to have their attention. Customers/fans/clients make a positive feedback or pass a negative comment through major social media channels like twitter or Facebook, they expect a reply. Feedback is rated as something they would love you to do. Read the rest of this entry »
Posted in Celebrity, Celebrity Reputation, Company Reputation, Negative Forums, Personal Reputation, Reputation Management, Reputation Online, Social Network Sites | Tags: brand reputation, brands, Business/Finance, celebrities, Celebrity, Celebrity Reputation, company reputation, facebook, Facebook Inc, Human Interest, Interactive PR, Online social networking, reputation, Reputation Online, social media, social media channels, Technology/Internet, twitter, World Wide Web | No Comments »
The Ethics of Self Promotion Through Charitable Causes (A Case Study)
Social Media has been an excellent vehicle for businesses to promote their brands and products for years, and with a theoretical audience of over one billion users it’s a trend that’s set to continue for the foreseeable future. From that, it’s of little wonder that slowly people are starting to realise the potential for charities to make their mark on this global audience for the betterment of their respective causes. But what happens though when lines get crossed and businesses and charities start working together, and it becomes difficult to see exactly who’s getting the better deal? Read the rest of this entry »
Posted in Celebrity, Company Reputation, HR Reputation, Reputation Online, Social Network Sites | Tags: Charitable organization, charity, DPG plc, exploit, exploitation, GBP, Human Interest, Neo-Natal Death Society, Peter Brady, Real-time web, SANDS, Social Issues, social media, The Chartered Institute of Personnel and Development, Tweet, twitter, Twitter Inc, Web 2.0, World Wide Web | 1 Comment »
Stephen Fry Pledges Prison Over Twitter Joke
Twitter and other social networking sites have the potential to be a great source of information and entertainment, if you have the patience to filter through all the “I am eating toast”-like posts. Of course, they also have the potential to cause a whole world of grief if handled incorrectly. For celebrities, a bit of misdirected anger will usually result in some negative media coverage. For former trainee accountant Paul Chambers, his mis-Tweet resulted in legal action and the loss of his job. As a result, a whole host of famous faces have been up in arms, including (and especially) Stephen Fry.
Can the Mel Gibson reputation ever recover?
Mel Gibson is once again in the news, well this time again not for his celebrity image, but the ‘Brave Heart’ actor seems to have lost it all. Gibson has been accused of slapping his ex-girl friend, Oksana Grigorieva twice on her face. If this was not enough, then the recorded racial slurs made by Gibson has put him in probably the worst backlash ever.
Top 21 google search results for Mel Gibson
A glance at the chart and its plain that there are more negative contents and news about the star, with nothing much positive to report on Gibson these days.
Posted in Celebrity Reputation, Damage Limitation, Online PR, PR / Public Relations, Reputation Management, Reputation News, Reputation Online | Tags: actor, American film directors, Bad Press, Celebrity reputation management, Cinema of the United States, Entertainment/Culture, Film, Gibson, Gibson Guitar Corporation, Human Interest, Mel Gibson, Mel Gibson DUI incident, Mel Gibson online reputation, Mel Gibson reputation, Online Reputation, Online Reputation Management, ORM, PR / Public Relations, reputation, Reputation Management, The Beaver | 3 Comments »
Fame comes with a price – Social conduct and celebrity reputation!
Do you ever think before you act? If not, then better develop a habit of doing so, especially when you are a celebrity or known personality. Your behaviour has an immediate impact on your reputation, it might sound clichéd, but practically it makes a huge difference to your image and reputation.
Usually in case of celebs such reputation disasters occurs when misconducts or anger tarnishes their social image. Being vulnerable, a single false move can bring down the reputation drastically.
Behaviour and social conduct has a lot meaning and value when it comes to celebrities. Always in the limelight, these so called stars are social figures and their acts are watched by millions. Any bad conduct from their end can be axing their own feet. In many instance it has seen that, how celebrity image has fallen down by their misconducts or offensive acts. Whether it’s by being rude to the media or by having a foul mouth, violent behaviour in public is simply disgraceful.
Some of the offensive acts by the celebrities:
To maintain and protect your reputation today is far difficult than the hardships you faced to gain that fame, as the adage goes, “With great power comes great responsibilities”. In the same way, it asks for great responsibility to sustain that fame and glory.
However, if you are looking to rectify your flaws, then we at Reputation Management For.com suggests, a concrete PR strategy and reputation management plan, which will help you to repair your lost image and resurrect from the damages. Reputation management even helps you to manage and enrich your reputation, and also helps to keep track of the status of your reputation. Celebrities and social figures are recommended to shield there reputation with a systematic reputation management plan, especially at a time when social networking has given people the space to air their views easily.