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Posts Tagged ‘HTC’
HTC Counters Apple with Lawsuit
May 14, 2010 | 
Author I have been following this Apple and HTC saga with great anguish. Back in March 2010, Apple Inc fired a lawsuit against HTC claiming that they infringed on its numerous patents. Now, last Monday HTC fired another salvo against Apple, complaining to the International Trade Commission to stop Apple from selling the iPod, iPhone and iPad.
HTC on the contrary has also accused Apple of stealing its patents about cellphone directory, power-management technology and hardware and software. As both the companies mudsling each other I get an idea that both have infringed on each others intellectual property.
From the business aspect, Apple’s attack on HTC was in some way to pull Google Inc, since HTC’s smart phone is based on the latter’s Android software, which gives them an edge over Apple’s iPhone. HTC’s counter action on other hand was on the expected lines.
Jason Mackenzie, HTC’s vice-president for North America, in a statement.
We are taking this action against Apple to protect our intellectual property, our industry partners, and most importantly, our customers that use HTC phones,
Now how strong HTC’s patent portfolio is something to be debated later, it’s not the phone specification that interest me but the way Apple loose their secret every time. They spend million dollars to come up with a product saying it’s unique, and then spend some more millions to keep the secret. Sadly the trade secret is all over the place. It’s like you want to keep the fire, but don’t want to feed the flame.
Reputation Management For.com feels that Apple or any company should protect their intellectual property or least get used to such situation. In the age of Internet and social media this is how it will be and won’t be getting any better. But, every time raking up controversy generates negative influence, least you pump another hundred thousands to convince your consumers. We know where law suits end up, and finally you are back to mind your business, but this time post-mud slugging you may have to satisfy by losing a major chunk of your market share and Reputation.
Apple in patent row with HTC
Apple iPhone, which was originally launched in 2007 is still grappling with many issues – legal and otherwise. If it were the connectivity issues and deficient functions and features in its earlier days; now it is the patents and copy right issues that are plaguing the Apple smart phone.
Apple is grappling with copy right issues with HTC and has taken legal action against the Taiwan based phone maker HTC, alleging that it has infringed as many as 20 patents owned by Apple that are used in the iPhone.
HTC is famous for its many sleek handsets including Nexus One, the first handset to be branded by Google apart from many other handsets that employ Google’s Android operating system. With Google defending its mobile handset partner of HTC, it is going to be a tussle between the giants. Though Google is not a party to the law suit, it has decided to throw its weight behind HTC, its partner in developing the Android technology. Google chief Eric Schmidt had resigned last year from the Apple board of directors alleging conflict of interest in the wake of increasing competition between Google and Apple in Android Vs iPhone competition to wrestle the market share.
At least some industry watchers are rather skeptical of the timing of the law suit of Apple, which surprisingly coincided with the launch of the Android phones and many feel that it could be a delaying tactic of Apple to slow down the Android market before Google edges them out in the race. By targetting HTC, which manufactures a range of Android and Windows Mobile devices, Apple may be trying to put the entire industry on notice and to ensure its monopoly in this technology. With speculations gathering momentum, the need of the hour for Apple is to clear the apprehensions of atleast some consumers who have started thinking that Apple has gone overboard by clipping others in the fray in marketing its product.
We at Reputation Management For.com feel that a sound PR policy will not just protect the domain and the technology of Apple but also can clear the air before the customers start wondering who has stolen whose technology? The need of the hour for Apple is to safeguard the trust and the goodwill reposed in this world famous brand by the millions of apple fans all over the world.
Posted in Company Reputation, Damage Limitation, Product Reviews | 
Tags: Android phone, Apple iPhone, Google, HTC, Nexus One, Patent row | 
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