- Twitter to lose its reputation as a free speech platform?
- IIPM worried about Google Suggest, why is it so?
- Reputation Management Tip for 2012: Brands need to tap into social media search!
- Facebook Timeline and Reputation Management
- Apple Siri gender bias or glitch?
- Google+ vs Facebook – its not over yet!
- The Ethics of Self Promotion Through Charitable Causes (A Case Study)
- Google scraps sidewiki – will you miss it?
- Facebook, the trust factor
- BlackBerry Blackout- RIM’s Reputation Takes another Hit
Posts Tagged ‘hp’
HP’s Exciting Reputation?
May 22, 2011 | 
Author HP looks all set to botch the launch of Touchpad tablet by over-promising. Never did a company need to get real quicker!
Posted in Company Reputation, Reviews & Quality | 
Tags: Hewlett Packard, hp, Product Launches, technology products, Technology/Internet, WebOS | 
2 Comments »
HP reputation – fired CEO gets $28 million to leave
The high profile CEO of Hewlett-Packard Co, the world’s biggest technology company had to step down under a smokescreen set off by a sexual harassment case filed by a lady marketing consultant who was working for him. Mark Hurd, who was connected to 28 board members in 3 different organizations across 5 different industries was one of the most powerful figures in HP and was the architect of the work culture and success of this technology giant. It is ironical that the CEO Mark Hurd was in discussion for a new contract worth about $100 million, when he got marching orders that came with a purse of $28m, one third of the contract value that he was eyeing at that time.
HP said that it ousted Hurd after its investigation of a sexual harassment complaint found he had falsified expense reports and other documents to conceal a relationship with a female contractor who worked for HP. The sudden and shocking departure pf the HP CEO took the stock markets by surprise and HP’s shares tumbled sharply by over 7% as the first reports were flashed. Though HP maintained that the change of guard at the helm of affairs will have no bearing on the prospects of HP, investors opted to take a wait and watch policy.
The Mark Hurd episode became the overnight talking point for many journalists and anxious investors, which in turn left a dent on the online reputation of HP. However, HP was quick to act and ensured its brand protection by removing Hurd. In the coming days, how best the company recovers its lost ground would be of great concern for not just the share holders of HP but also millions of HP brand loyal customers and technology buffs all over the world.
Posted in Company Reputation, Reputation Management | Tags: hp, HP CEO, Mark Hurd fired, Online Reputation, sexual harassment case | No Comments »
Brands Reputation Online
This is my 2nd post on the online reputation of the worlds top 100 brands, in this post I am looking at number 11 on the list HP brand.
- HP – They have a pretty good presence on the first page of the Search Engine Result Page (SERP), they have their main site, sub domains and also smaller sites they run. The wikipedia page is quite negative about them, it word be worth seeing if they can push that down the rankings.
- Mercedes-Benz one of the few brands I have come across who seem to have a good handle with on and off line reputation management, maybe the car industry is so used to being scrutinized by motor journalists that they have got good at protecting their brand. One bad article at the top of a SERP could effect sales dramatically. What is interesting is if you search one of their products eg Mercedes-Benz c class then Mercedez does not dominate the SERPs as much. I would focus my efforts as people will tend to search by product rather than just brand.
- Gillette – Have done a great job on their overall brand name, with no negative results on the first page of Google. they have built sites for their products like Gillette fusion, so a big thumbs up, good job. One thing I spotted though on a quick search there are about 70 user-names still available on social media sites.
- Cisco – have got quite a few websites on the first page but the Wiki page is quite negative in parts. There are also about 50 user names for Cisco available on the top 120 social sites
- BMW – SERPs show BMW owned sites for most of the results and fan clubs which are positive, and the wiki page is positive. The specific products could do with some extra reputation management work as there is scope for negatives to creep up the SERPs. Also BMW is only 3 characters which causes issue for the social network sites that normally need a minimum of 6 digits. Suggest using their product names for user names.
Will continue down the list of top 100 brands in forth coming posts and make quick suggestions for brand protection.
Posted in Examples, Reputation Management, Reputation Online, SEO, Social Network Sites | Tags: 100brands, BMW, Cisco, crisis, Gillette, hp, management, marketing, Mercedes-Benz, reputation, social, social sites | No Comments »