Reputation Management Online

The news that Radisson hotels in Canada were hacked is no surprise. What is a surprise is that it does not happen more often with hotels employing low quality staff and the relaxed attitude we al have to giving hotels our details. It is an obvious site to hack. Fortunately for Radisson other hotel chains have experienced similar hacking; Westin hotels were hacked in 2008 in Berlin by a Russian mafia gang. For Wyndham Hotels, there is the embarrassment of being hacked three times by the same method before it was discovered. In all cases credit card information was compromised.
Hotel chains routinely hold customer credit card data to hold against a stay. Any criminal will know this and know that there are multiple logins and sites to access the systems. Similarly many hotels run the same systems so the problem is mo than one hotel chain wide.
What impact will a loyalty card have if customers are having to replace their cards? Fortunately hotels have the obvious recourse of inviting guests to stay for free as an apology which protects them from too much negative comment.
Hotels should respond to these sorts of incidents with rapid response free by offers to customers to keep them onside.