Posts Tagged ‘Google search’

Google swaped scam for complaints

In the last 24hrs Google has dropped the suggestion scam after many company names which is great, however it looks like it has been replaced with Complaints instead.  Also the related searches at the bottom of the search results can still be quite negative:

Although these are not great they are certainly more manageable than Scams

How Social networking sites influence search engine results

To rank first on major search engines is an objective most internet marketers and websites look for. Most of the companies optimize their websites to get on that first page of search engine results to invite visitors to their website. But is there anything other than SEO to get there?

Well, there are the Social Networking sites, and there’s enough evidence that SNS influences search engines. What happens, for example, when you have a facebook site with 10,000 fans and as many ‘likes’? Do they show up high on search engines?

There’s no doubt that Google closely monitors social media data with real-time Twitter updates integrated into searches. Now how they use it is a different story and it’s very hard to say because strong social media popularity usually converts high ranking on search engines. It’s a clear indication that Google uses it to determine what a trusted source is and this was something they had mentioned long time back.

Brand value of a domain was a ranking factor Read the rest of this entry »

How do Google Search results with ‘Hide’ option affect Reputation Management & SEO?

Google introduced ‘hide’ option to personalized searches in March 2011 and this is what the Google blog had to say to explain…

You’ve probably had the experience where you’ve clicked a result and it wasn’t quite what you were looking for. Many times you’ll head right back to Google. Perhaps the result just wasn’t quite right, but sometimes you may dislike the site in general, whether it’s offensive, pornographic or of generally low quality. For times like these, you’ll start seeing a new option to block particular domains from your future search results. Now when you click a result and then return to Google, you’ll find a new link next to “Cached” that reads “Block all example.com results.”

At quick glance, you get the sense that Google’s giving up control to the user, so that one can manage blocked sites, control pornographic sites and spam from regular searches.

So far so good, but then, as with all personalized searches, it is all left to the discretion of the user; to his/her ability to discern what is good or bad, right or wrong, radical or moderate, revolutionary or extremist and so on. Herein lies the main problem with personalized searches and being prompted to read what you seem to be inclined to do based on several criteria in your online history  logged in from an account. This being the case, having the option to block out everything from a site is quite akin to wearing blinkers online. Read the rest of this entry »

Google suggests- Gordon Brown Bigoted Woman

When I began my Gordon Brown post yesterday and typed ‘Gordon Brown’, Google, the ever helpful imp that it is, suggested “Gordon Brown bigoted woman”!!! The news had just broke and there it was picked up and urged by Google for all to see.  In a matter of hours the Labour campaign is shaking under the onslaught of this gaffe. Questions are being raised about the character of the PM who is a week-away from election.

This is a great example of how biased Google can be when it comes to negative  news. To illustrate the damning effect, here are two screen shots of both Google.com and Google.uk when you type ‘Gordon Brown’.

This is the kind of damage a negative news can do to your carefully built reputation. Still grabbing headlines and soaring on social networking sites, Gordon Brown will have to face Google’s suggestion horror for quite a few days and with elections a week away this can be a total disaster.

Now, this brings us to what it can do to affect companies that face serious negative issues. There is Google suggesting your worst nightmare to millions of people around the globe. In short, news in any form directly has an effect on Google’s suggested queries.

This is another reason why negative press always seem to have an effect on Google. It’s a vicious cycle and for now Gordon Brown will have to hope for something really big and positive probably in the debates today to stop this negative effect.