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Posts Tagged ‘google alerts’
How Social networking sites influence search engine results
March 28, 2011 | 
Author To rank first on major search engines is an objective most internet marketers and websites look for. Most of the companies optimize their websites to get on that first page of search engine results to invite visitors to their website. But is there anything other than SEO to get there?
Well, there are the Social Networking sites, and there’s enough evidence that SNS influences search engines. What happens, for example, when you have a facebook site with 10,000 fans and as many ‘likes’? Do they show up high on search engines?
There’s no doubt that Google closely monitors social media data with real-time Twitter updates integrated into searches. Now how they use it is a different story and it’s very hard to say because strong social media popularity usually converts high ranking on search engines. It’s a clear indication that Google uses it to determine what a trusted source is and this was something they had mentioned long time back.
Brand value of a domain was a ranking factor Read the rest of this entry »
Posted in google alerts, Product Reviews, Reputation Management, Reputation News, Reputation Online, SEO, Social Network Sites | 
Tags: Business/Finance, Computing, facebook, Google, google alerts, Google Inc., Google search, Hypertext, internet, Internet search engines, Reputation Management, search engine influence, Search Engine Optimization, search engines, SEO, Social Media Networks, Social Network Sites, Technology/Internet, twitter, Vertical search, World Wide Web | 
1 Comment »
Google Alerts can cause more worry than what its worth
I often get clients using Google Alerts and emailing me about a new posting, especially blog posting. I have to say there are a few issues with Google Alerts, number 1 is often google picks up blogs actually hosted on WordPress and Blogger.com and often misses thousands of blogs hosted on actual domains. The other main issue is quite often the alert does not actually mean the page is going to rank well for the keyword. Out of 100 alerts I would say on 5% actually make it onto the first page normally via Google News which only lasts 24 hours.
So often the Google Alerts only relates to the blog search and not the web search. I don’t know about you, but I never use google’s blog search and I think there is only 2 reasons why anyone would:
- Me Searching – looking to see how well your own blogs and posts are doing
- Real Time Searching – Before google got fantastic at updating the web results and their bots fly around scrounging for new news, blog searching was a more effective way to track how well a particular story was doing.
I have searched for figures on how many people use the Google blog search facility and to date not found anything solid , Google does not make it an obvious search choice option unlike pictures and videos, so I’m guessing that it’s not that popular filter.
So don’t panic if you get a Google alert and its a negative story about you or your company, as it probably won’t come to much. |However it is a usefulcustomer service feedback tool and also helpful to watch a story just in case it does create momentum and start moving upwards.
Another sure way of reducing the likely hood of negative content rising up the search engine is of course to take positive reputation management steps to stop it.
Tools for reputation management
So it’s really meant to be easy now to find out what people are saying about you or your product. So how can you do it? With so much chatter on the Internet, social network sites, blogs, news, alerts, websites, videos the list goes on and is growing. It is essential that companies and individuals who want to protect their reputation online keep an eye on whats going on online.
Google Alerts
Google alerts is a great tool and it’s free, you can set up as many alerts as you like to keep a watch on whats happening in the blogging sphere and search results. To set up a Google alert is very easy and very effective.
Twitter can give you live results instantly see what people are saying online, very useful especially if you have launched a product and want see if any issues are flying around.
Friend Feed
We are keeping an eye on this service as it takes feeds from many of the social network sites.
Technorati
Tchnorati, this is an ok tool again focused more on blogs.
Broadtracker
This is a great tool for see whats happening on forums and discussion boards
These are just tools to measure your reputation on line, these will not stop negative content but will certainly alert you to any up and coming issues that might be arising. It’s never a good idea to respond to negative comments directly on forums etc as quite often than not you will only make it worse.
Posted in Negative Forums, Reputation Management | Tags: blog alerts, google alerts, reputation management tools, track content, track negative | No Comments »