Posts Tagged ‘France’
Paris Court Case Reveals Google Suggest Algorithm
A Paris court has fined Google to pay damages to a convicted sex offender as Google suggested ‘rapist’ when the plaintiff’s name was searched. The case against the plaintiff had not been decided when “Google Suggest” started suggesting the word ‘rapist’ alongside his name.
This is a crucial moment in a criminal case as the court needs to be impartial in how they go about conducting a case and this can be termed to media coverage and result in the conviction being quashed if the court decides that this has resulted in court members being influenced.
However, this could be even bigger when it comes to a company or a celebrity going through a criminal case. It could be huge for Public Relations and Reputation Management even if it is, for now, a ruling confined to France alone where anti-Google judgement are par for the course.
This is Google’s second conviction in France over suggested queries and the company continues to claim that -
“Google Suggest is an aggregate of the most popular searches based on past requests from users. Google does not suggest these terms.”
This is disingenuous to say the least, especially since they actually call it Google Suggest – suggest itself being a verb and not a noun. The French are clearly not buying Google’s defence and the court has ordered Google to pay 5,000 euros (6,700 dollars) towards the plaintiff’s costs. Being the second conviction in France this year for Google suggest, the company will have to consider how they are going to frame the fucntion within the law in France.
For Google watchers, these cases provide a brief and limited insight into how Google operates its search algorithm. A trade secret about which Google quite naturally likes to say very little if possible. It also shows how challenging it is going to be for Google as they balance being both a machine determined search engine and also being viewed as a media publisher. In effect, the court is saying that Google decides what they show and that the Suggest feature may be an aggregate but it is also a published piece of media.