Reputation Management Online

I love watching and learning from Max Clifford, for the most part Max seems very open and honest which makes a refreshing change compared to most celebs and politicians.  However I’m not sure he has got it totally right this time reference John Terry.  Terry is meant to be an example for people, especially having been a captain for England and possibly will be  again in the future.   Max said on the BBC breakfast show this morning that he did not believe fans would be that bothered by what Terry allegedly got up to, but is that true?  Football is a really matey sport and quite frankly there are some lines mates don’t cross and that’s sleeping around with friends partners.

These are allegations at the moment but regardless John Terry will find it very difficult to distance himself from it.   Fabio Capello has the fortunate position of not having to show his hand till next month when he can judge the public reaction.

So what will this do for Terry’s reputation?  Well we know he has a young wife and 2 young children, this will make  many people feel he has completely let his family down.  So husband, father and captain of England, Terry stands to loose a heck of a lot.

On the members-only England fans message board on the FA’s official website, Terry was described as having “the morals of a rat”, with many English supporters calling for him to be stripped of the position of Captain.

Tiger Woods was absolutely slammed, he kept quiet about the whole ordeal until it was to late.  What should Terry do?  Should he come clean and apologise?  Should he keep quiet and hope it goes away?  Gone are the days of newspapers being thrown away as most of the articles go online and stay there now.

I think someone on £150,000 per week, a husband, father and Captain of England football team  should learn to control their loins.  They should be honest and upfront and apologise not only to his wife but also the nation.  Is that not how Bill Clinton got away with it?

What will happen with sponsorship deals?  Will Durex be the only company left who would might want John Terry to represent them?

Already Google suggested query is giving negative results, that certainly won’t help his reputation online.

John Terry Reputation Management Report