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Posts Tagged ‘facebook’
Google’s yet another attempt to make it big on social networking
March 31, 2011 | 
Author Google is to search engine and Facebook with social networking. Just like other website you can search on Facebook, but that necessarily does not make it a search engine. On the other hand Google isn’t a social website.
But now reports have surfaced that Google wants it search to be more social. The reason behind this move is obviously they want to make a place for themselves in the social networking world.
After the Google Buzz social network fiasco, the search engine giant is stepping carefully with new social features. This time they have introduced “+1” button that will appear next to search results. This is intended to allow users’ to see what they liked and refer them or add them to their data. This is something similar to ‘Like’ button on Facebook. Read the rest of this entry »
Posted in Reputation Management, Reputation News, SEO, Social Network Sites | 
Tags: adwords, Computing, facebook, Facebook Inc, Google, google +1, Google Inc., google social networking, Google's hoaxes, Human-computer interaction, Hypertext, Online social networking, search results, Social Issues, Social network service, Social search, Technology/Internet, Web 2.0, World Wide Web | 
No Comments »
How Social networking sites influence search engine results
To rank first on major search engines is an objective most internet marketers and websites look for. Most of the companies optimize their websites to get on that first page of search engine results to invite visitors to their website. But is there anything other than SEO to get there?
Well, there are the Social Networking sites, and there’s enough evidence that SNS influences search engines. What happens, for example, when you have a facebook site with 10,000 fans and as many ‘likes’? Do they show up high on search engines?
There’s no doubt that Google closely monitors social media data with real-time Twitter updates integrated into searches. Now how they use it is a different story and it’s very hard to say because strong social media popularity usually converts high ranking on search engines. It’s a clear indication that Google uses it to determine what a trusted source is and this was something they had mentioned long time back.
Brand value of a domain was a ranking factor Read the rest of this entry »
Posted in google alerts, Product Reviews, Reputation Management, Reputation News, Reputation Online, SEO, Social Network Sites | Tags: Business/Finance, Computing, facebook, Google, google alerts, Google Inc., Google search, Hypertext, internet, Internet search engines, Reputation Management, search engine influence, Search Engine Optimization, search engines, SEO, Social Media Networks, Social Network Sites, Technology/Internet, twitter, Vertical search, World Wide Web | 1 Comment »
Bad Customer Service? 82% of customers will leave you!
Brand value is all about what people experience of the product and customer service. The Customer Experience Impact Report reveals that finally it boils down to customer service and 82% of customers will leave you because of bad customer service.
Ping is not my Thing
Whenever Apple announces anything, the Tech world stops to discuss it as they are changing the world. Don’t get me wrong, I love the look and feel of Apple products, own an iPad which I utterly adore but I don’t strictly think of Apple as innovative any more. I also don’t think of them as a victory of style over substance so I am not a critic really. What they do, they do absolutely brilliantly down to the last detail. In so many ways they do little small touches where it really matters. At the same time, I don’t trust them at all and rarely use iTunes to buy music, don’t use the Mac that sits on a desk near me and don’t own an iPhone. I know they are excellent software engineers.. but for me they stand for an old paradigm of producer and consumer. They build things where you are not allowed under the hood to fiddle. I dont like that as my whole reading of the Internet age is that we get to fiddle and own our devices. Ping made me wonder whether I had Apple wrong after all and they were about to start embracing social media after all. For me Apple is cool in the designer sense and not cool in the run amok, dance in the mud in Glastonbury sense. Sounds strange but I think of them as the cool people in the bar that you are scared to talk to, but actually turn out to be nerdy and dweebish and are boring in bed because they are so self conscious. So is Ping the mashed up social web or a nervous half-hearted stab in the dark by Apple. Well, since I cannot access the iTunes store or rather the Ping part of it, it is impossible to say There is the question why I am writing this article at all. Reputations are like trees. They take time to grow and shape and they are difficult to change as time passes. Many successful companies rarely transition to business environments and I sense that this is what is happening with Apple. Already within one day their relationship with the uber-social Facebook has died, and it got me thinking that one of the aspects of Apple products is that they never seem to really talk on social media much. They are wonderful devices and you can use them to do wonderful creative things but they don’t seem to go further. You consume them. What is the experience of Ping? Well it is not social and because it does not connect to anything else it is hard to see how I am going to use it. The main problem is that I cannot connect to anybody without emailing them which I cannot be bothered to do. You know, what with facebook, twitter and apps like Grooveshark (which Apple resolutely will not allow onto the apstore) why do i need Ping? I mean really, who cares.
Posted in Company Reputation, Product Reviews, Social Network Sites | Tags: Apple, facebook, Ping | 4 Comments »
Online Reputation Management and Social Networking
Have you given a thought on what social networking can offer your company or brand? Well, almost all big or small businesses and brands seem to have adapted to social networking. Many embraced it as a new fad in the communication scene, whilst some took it as a tool to market.
But do you know that social networking sites can boost up your online reputation and brand value as well? There are a huge number of social networking sites today like, Twitter, Facebook, Myspace, Ning which have transformed the style of communication and networking to a great level. Apart from millions of individuals and organizations; more than half of the Fortune 100 companies possess a Twitter account. These sites give the platform and space to share information and expand the network easily.
A recent study has even revealed that social networking has been a great help to build and maintain employee engagement and brand reputation. Twitter and Facebook are those management tools which have come up to pave a way for a forum or open dialogue, bringing your reputation in a more positive light.
It even tells what people have to say about your product or brand and what you are missing out. It may sometimes be a threat for your reputation, but by responding to allegations you can limit your damages quickly and can rectify things better. It is essential to understand what all is being said on social networking sites, a wrong statement can be a threat to your reputation. What all you say, remains influential to your brand. The positive use of these sites can reinforce your brand and online reputation is what we can take away from all this.
Posted in Company Reputation, Damage Limitation, Negative Forums, Online PR, PR / Public Relations, Reputation Management, Reputation News, Reputation Online, Social Network Sites | Tags: Blog hosting services, facebook, Facebook Inc, Myspace, Online Reputation, Online Reputation Management, Online social networking, ORM, reputation, Reputation Management, Social information processing, social media, Social network aggregation, Social network service, social networking, Social networking sites, Technology/Internet, twitter, Twitter Inc, Web 2.0, World Wide Web | 6 Comments »
Facebook’s Gulf Oil Spill
It’s been bubbling under the surface for a while and now like the Gulf oil spill, it’s hit the surface and is spreading fast: public and government anxiety about Facebook’s approach to their members’ privacy. And like the Gulf spill it hits at the heart of their business model and their relationship of trust with their members.
A quick straw poll of friends using Facebook reveals that many of them are waking up to the horrors of revealing too much about themselves. Now what people are also waking up to is that Facebook seems to be doing too little to help them as well.
It’s been a bit of a meme that Facebook is a little relaxed on privacy, now they are gaining a reputation for putting their business model before the interests of their members. Does this matter?
Trust in Facebook must be a key piece of the company’s genetic makeup. For Apple it is ease of use and brilliant design. For Facebook it is trust and connection. You join Facebook because it is where your friends are… if people start losing trust and stop using the service, it is like the tide going out: hard to perceive to start with and then a mighty surge.
What Facebook needs to do… and fast!
Rethink privacy settings and what in software is called Access Level Controls. What I find frustrating is that all contacts are equal in Facebook which is just plain bizarre when you compare that with real life. The Facebook interface is becoming increasingly difficult to use or perhaps just more opaque. Neophyte users may not care, but more and more of Facebook’s 400 million users, trying to find privacy settings is growing more important. Every report on Facebook privacy woes increases that fear and anxiety about using Facebook. Facebook used to be seen as harmless fun, then it became an addiction before it became a way of life. The company’s brand was originally fun, all this attention to privacy could be toxic.
Posted in Company Reputation, Reputation Management, Social Network Sites | Tags: facebook, Privacy | 9 Comments »
How ignorance can damage your online reputation
Being ignorant about socializing on Internet can ruin your company’s online reputation without you knowing it. Blogging about your companies internal matters, tweeting about any disgruntled customer, talking about the company disputes on facebook, can send out a negative impression about you, and in return you may be damaging your own reputation. We tend to forget that reputation is made or lost on these social networking sites, which has taken over everything these days.
A small flaw committed online can cost you a lot, there’s always a danger in conversations you make about your company online, every word you put up can create a ruckus for your business online. Study suggests that big reputation blunders are done on these social media sites, where people ruin their company’s image by making comments which raises a question on the credibility of their brand.
Another factors are emails and forums where you discuss and seek public opinions about your business issues, unknowingly putting yourselves in a state of judgement. The message is loud and clear, you have an issue at hand and your company’s reputation is at stake.
These common yet essential factors do play a decisive role in making or breaking your companies online reputation. Be careful what you discuss and post online viz-a-viz about your company. An ignorant statement can take your hard earned online reputation to no returns.
Posted in Bad Press, Company Reputation, Damage Limitation, Online PR, PR / Public Relations, Reputation Management, Reputation Online, Social Network Sites | Tags: blogging, facebook, Online Reputation Management, PR / Public Relations, Reputation Management, Social networking sites, twitter | 4 Comments »
Greenpeace, iPad and Global Warming
Greenpeace, in its effort to “ensure the earth’s ability to nurture life in all its diversity” is now pinning on its efforts for some very important issues. By gunning for Nestle’s palm oil source and naming their popular product as Killer (Kitkat), Greenpeace has raised its voice for literally anything it feels is just non-earth-friendly.
Greenpeace is now aiming to highlight Apple’s ipad mobile devices which according to them rely on cloud computing and may contribute to global warming. It has also taken on other IT giants like Google, Facebook, MSN to be contributing their share towards critical climate-change. As of now it seems that Greenpeace has drawn a dotted line between the Apple’s ipad and global warming.
Greenpeace acknowledges the fact that if both the data centers and the telecommunication networks that are the two key components of the cloud continue to grow at current alarming rates, then by 2020 the electricity consumption would be half the current in the United States or more than France, Germany, Canada and Brazil combined. So with the growing cloud-computing needs in preparation for the iPad and with Apple purchasing a data center in South Carolina which is much larger than its existing facilities, Greenpeace feels that it needs to ask some important questions.
“Apple is the master of promotion, and while we marvel at the sleek unpolluted design of the iPad, we need to think about where this is all leading and how like all good surfers we can make sure our environment stays clean and green.”
Greenpeace seems to be going for a double-dip by either picking the largest brands when they are getting an exposure in the market and thereby earning another green money or is it that as an original green company it is focusing on the world issues like global warming that raises environmental issues to public knowledge? From a reputation management point of view, we feel that Greenpeace need to come out clearly on social platform that it’s not after “Apple” or “iPad,” but want to debate something very important; Global Warming.
Celebrity Reputation Management & PR – Ricky Martin, Anna Paquin Style
Celebrities and their army of people (Marketing, PR and ORM) are the ones who come up with the latest in brand building and PR as the spotlight is on constantly, and they have to think several steps ahead.
However, with social networking sites like Facebook and Twitter being handled deftly by the celebrities themselves, there is a bigger connect to the fans. So, you have a Kim Kardashian posing in bikinis with no “real work” as we know it, making millions and others cashing in on coming out of the closet – of course, the latest being Ricky Martin.
The Ricky Martin strategy: Make no mistake, the timing about revealing a “secret” is a serious strategy and for Ricky Martin it’s not simply to get back into the spotlight but also to sell his biography. Take off the emotional baggage and put more money in the bank is quite the PR ruse!
The strangest development in celebrity PR is that lesser known stars and starlets are blindly aping their more successful counterparts even in their worst ordeals. The call to be diagnosed Bipolar is strangely considered cool these days and Shrinks around the world are being forced to discover some Bipolar here or there !!!
However, the one thing good about this is that Bipolar disorder is losing its bad rep and gaining some celebrity on its own. So for real sufferers maybe better research is around the corner.
What we advice celebs these days: Being bisexual is totally cool, in fact anything goes, except for racial slurs, spousal abuse (Charlie Sheen) or serial cheating (Tiger Woods, Jesse James) or other crimes. We could soon have more and more people coming out à la Anna Paquin who admitted she is bisexual. Celebrity reputation management is sure getting spicier by the day!
So for someone like Mel Gibson who is supposedly having the now-cool Bipolar disorder its the anti-Sematic tirade or the Mel-tdown as its being called that will continue to haunt his reputation. Mel needs to keep up with sound reputation management – he should never be without this backing!
Conclusion: So if you are a celebrity waiting to come out as a homosexual, the time is right, the world is ready for you, showering you with more money and followers on Twitter and Facebook. ’Bipolar’ should however be handled with kid gloves for now, buzz words have the nasty habit of losing their sheen quick.
Ricky Martin has opened new PR vistas by choosing his own biography for coming out as Gay – no Oprah Show or expansive article in a magazine for him! And…’the times they are a changing.’
Posted in Bad Press, Celebrity Reputation, PR / Public Relations, Reputation Management, Reputation News, Reputation Online, Social Network Sites | Tags: Anna Paquin, Bipolar, Bisexual, facebook, Gay, Kim Kardashian, Mel Gibson, ORM, PR / Public Relations, Racial, Ricky Martin, Scandal, twitter | No Comments »
Reputation Management For All
Is online Reputation Management vital for ordinary people? I mean for people who don’t own a business or website and need not have to worry about their online reputation. How important it is for them to have reputation management?
Most of the time people are not bothered if it really makes any difference or affects them in their daily life. But to be frank, it makes a lot of difference to have a perfect online reputation especially if your are a professional in any core area. The reason is today potential employers/companies will search for you on internet to get a first hand information before they hire you. This means somebody is looking at your online presence.
One search and your profile on Myspace or Facebook appears, and thus the details. As expected you should be on Twitter by now and they will see how often you tweet. All this makes a fine preliminary package for anybody to get an overview about you. So the fact is, either take it or leave it, somebody is monitoring your online reputation.
Call it ego surfing, but most of the searches on Google and Yahoo is done for peoples’ name and their email addresses, sometime that includes even phone numbers.
Why such searches are done? To get an overview of the person.
And who does this kind of search? It can be anybody; someone who wants to date you, or a person wanting to partner you for business or as said above an employer.
This shows how important it is to have an online presence and positive reputation, just one click and there you have a whole lot of information.
If searching for your name returns negative results on the first page of the search engine, you may need reputation management. It will only help you have a clear online image and get you onto new ventures.