Posts Tagged ‘Cosmetic Surgery’
Bad press, damage limitation, PR, crisis management, brand protection, call it what you like, the minute you put online in front of any of these phrases changes the requirements of a company who can help. So who do you need to help mange your reputation on the net?
When you find you have negative content appearing in the search engines where do you go? Sure negative comments can be a positive thing if you have had a serious issue and have shown to have dealt with it after listening to your customers. More often than not however it can be an ex employer, competition or customer who has taken a particular disliking for the company and very difficult to show you have dealt with the complaint.
Reputation Management is about showing your company in the correct light and create understanding. It is unlike advertising, whose main goal and focus is to generate sales and awareness. Like PR, reputation management should be a planned exercise, with the goal of making the public, customers and suppliers see that the company understands the needs and wants of all parties involved. You can’t do this if there is only negative content showing on the first page of the search engines.
How you go about producing this positive content must be done honestly and in a manageable structure, otherwise you could take the wrong path. See this example from the NY Times
Lifestyle Lift, a cosmetic surgery company, has reached a settlement with the State of New York over its attempts to fake positive consumer reviews on the Web, the New York attorney general’s office said Tuesday. The company had ordered employees to pretend they were satisfied customers and write glowing reviews of its face-lift procedure on Web sites, according to the attorney general’s statement. Lifestyle Lift also created its own sites of face-lift reviews to appear as independent sources.
One e-mail message, discovered by the attorney general’s office, told employees to “devote the day to doing more postings on the Web as a satisfied client.”
So it’s important that you get the right advice, having an online reputation management strategy can save you a lot of time, effort and money. Leaving it till its a big issue can sometimes hurt you and damage your reputation beyond repair.
Thinking about Katie Price inevitably led to thinking about plastic surgery and what it means for a celebrity. We all know about Michael Jackson and his endless trips to the surgery for a little more construction, and the British male population have followed with admiration the varying shape and size of Jordan’s breasts as she has had them augmented and then reduced.
In the UK, plastic surgery is seen as lacking authenticity and somehow revealing of the mindset of a celebrity. In other words, if she (or he) needs it, there must be something wrong. Most people treated Michael Jackson’s addiction as symptom of a wider psychological malaise and no just a bit of fun, but then again it was okay Pamela Anderson to have surgery.
Plastic surgery is usually considered a sign of lack of superficiality. If we perceive the celebrity as superficial then “some” plastic surgery is ok; but too much is not. The principle applies differently to each gender.
Men with plastic surgery are disparaged – so if you are a celebrity, hide it. Blaming image-obsessed media a la Kenny Rogers does not work. Act like Tom Cruise who must have had some but has never shown it. Be careful you don’t do a Mickey Rourke who used to be so cool and now according to one critic looks like a “prison bitch”. Paul McCartney has done his reputation no good (or his looks) by acquiring a cosmetic sheen on his face.
For women your choice depends on your career needs and your reputation.
- If you have a reputation as a “real woman” then take it easy and hide it. You dont want to lose your reputation as an authentic, know what I like woman. If you are going down the surgery route a have a reputation management plan in place.
- If you are perceived as “superficial” then remember that cosmetic surgery may help in the short term but …
- You will never be seen as a beauty thou you may be seen as sexy
- You will never be seen as authentic – so developing your serious career will be difficult
- You will be tarred with it. People will nod their heads and say I told you so.
Whatever you do, don’t do a Jocelyn Wildenstein who was reviled as bride of Frankenstein. What her plastic surgeon was thinking: god only knows!
The most important thing to remember is that people will talk and you need to know what to say.