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Posts Tagged ‘Competition’
Worm in the Apple
August 31, 2009 | 
Author Apple’s reputation has always been good thanks to the passionate advocacy of the Mac Fan Boy club who respond vociferously to any public criticism of their god. Regardless of the poor performance of the iPhone, they are hysterical in their support of any and all Apple products. The result is that few of the problems that arise with Mac products – broken screens, overheating batteries, poor reception are properly aired in the media. According to techcrunch, that may be about to change as the tech community begins to return back to Microsoft.
Partly this is down to fashion. As Apple has moved mainstream, it has begun to lose its cool among techheads and the silicon valley internistas. Now everybody has an iphone or Macbook, it is no longer cool to be seen sporting one. Much better a linux netbook and Android phone.
My experience is that many of the people I meet who use iphones complain like hell about them. People who use ipods love them without ever being aware of any other products. For many consumers, an ipod is the only portable music player – a walkman without competitors. That says more about the cluelessness of the competitors whoc are still struggling with the combining of hardware and software.
When it comes to the reputation management, apple’s fans have been the reputation managers for the company. Apple itself always seems secretive, paranoid and slightly nasty. The problems facing Apple are threefold in this area:
- what happens when the company has to manage its reputation and not rely on its fans
- what happens when things like appstore do not rally such a lot of money losing developers
- when competitors finally get it! or android enables the hardware guys to produce phones that match the slickness of the iphone?
To date negative comment about apple gets drowned out by fans… when the fall silent.. then it will be interesting.
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Competition taking your reputation and trashing?
I hear more and more of unscrupulous companies attacking their competitors by posting false negative content from supposedly unhappy customers. In today’s world where more and more people using engines like google to research and find companies online it’s critical to make sure you are on top of your online reputation.
Competitors will try and beat you where ever they can and protecting your online reputation could mean your survival. Having another company attack their competitors is not new, but how they can do it today on the internet is. It’s very easy to get negative content about a company to the top of Google and way harder to get rid of it once it’s there. So taking pre emptive measures is the best way to protect your business reputation online.
Unfortunately like newspapers when people read about a company they take it as fact so make sure they are reading what you want them to.