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- BlackBerry Blackout- RIM’s Reputation Takes another Hit
Posts Tagged ‘Celebrity Reputation’
Reputation Management of the dude kind!
November 28, 2009 | 
Author What’s reputation management got to do with a guy who rarely goes out of his house, you may wonder. But, then like all great ideas that go ka-ching ka-ching and rakes in the money, this one is so simple that you’re going to kick yourself for not having thought about it first.
Drum-rolls for Jason Sadler, a guy who wears T-shirts for a living and has made $85,000 this year doing just that. Jason wears T-shirts for all kinds of people – people like you and me, celebrities who have a new line of products to promote and even companies looking to get the word out about their products. He blogs about it, Tweets about it and even does live video streaming wearing the T-shirt with logos his clients have paid him to wear on YouTube.
Talk about having a light bulb moment and even as you say “why didn’t I think of that” Jason labours on for his clients who can get him to wear a T-shirt for $1 on Jan 1 and $2 for Jan 2 and so on till Dec 31 he gets paid $365. He is so busy that he plans to recruit an assistant in 2010 and expand to Europe and South America and is going to charge $2 for Jan 1 and $4 for Jan 2 and so on in 2010 with the – “two dudes in your shirt” marketing tag as he calls it.
Here’s a guy who will Tweet your grandmother’s birthday wishes wearing a T-shirt or inform the public of new line of products or even get your online reputation given a quick boost like Bill Cosby did with Jason’s help.
Online reputation management has found for itself a new dude in Jason Sadler and his quirky idea and he works hard for his clients on Twitter, Facebook and Youtube. I give a thumbs up for this great idea.
Katie Price’s Bushtucker Terror
It’s been some year for Katie Price (aka Jordan) and in the process she has done untold damage to her celebrity reputation. Her split from Peter Andre divided the nation between a majority who hate her and a minority who see her as a female hero. In so far as she lives her life in the spotlight, it is hard to know what she is really like. Does she even have a life outside of that cruel spotlight?
The behaviour of Peter has been a critical ingredient. He seems so decent, such a “new man” with his love for the children and his calm in comparison to her stormy, sharp mouthed personality.
Her decision to return to “I’m a celebrity…” looks like a mistake. The public seem to be relishing the opportunity to vote her onto every nasty task every single day. The other contestants seem almost irrelevant in the process. They sit an watch as she has to do the dirty work. You have to have a sneaking admiration for her as she grits her teeth and plunges her face into something truly nasty. Will it move the public? Let’s see.
I think the real issue for her is that even choosing to do this removes her from her prime role as the public see it: being a mother. We see her in the jungle and wonder about the child-care. Oh yes, good old Peter is doing that even for the kids that are not his – but whom he loves.
Her key problem: people perceive her as a bad mum and a real “catty” number. Being a good mother is sacrosanct. She needs to select her tasks carefully and focus on improving the perception of her as a mother in the same way Pete Andre has foregrounded his role as father. She needs to win the parent fight.
She also needs to reduce her exposure for a while. We are tired of her and want to punish her. Will punishment be redemption or the end for her?
Calling All Celebrity Agents
Celebrirty Agents and PR
We are now working with celebrity agents and PR companies to offer their clients a dedicated online reputation management and damage limitation service.
We offer professional celebrity agents, personalised and discounted services for their clients. Our team are experienced in protecting people and companies on the Internet through a very proactive and aggressive approach. We can quickly react to help bury negative content and help protect a celebrities name on the Internet.
Online reputation management works well as part of a mix through traditional PR and Damage Limitation, no other group of individual attract attention of the media and public alike. Everyday people are blogging and posting content from fans, journalists, critics and all are fighting for the space of the celebrities name. Our team will take a pro active approach to smother the Internet with positive content that we control, rather than allowing others to and write what they like whether it’s true or not.
Even if you take legal action, it can take months if not years to get anything removed from the net, by which time in many ways its late as the damage has already been done. Being proactive and taking positive steps can certainly help with damage limitation, in newspapers quite often you have to react once a story is out there, however on the Internet you can stop it getting up in the search results or at least make it more difficult for 3rd parties to attack your celebrity clients.
Whether you’re a publicist, agent, or manager we offer a variety of options for white labelling, co-branding, reselling, or referral commissions.
Contact us in complete confidentiality on Call: UK +44(0)845 862 1893, USA +1 646 723 3965
Posted in Celebrity Reputation, Damage Limitation, Reputation Management | 
Tags: Celebrity, Celebrity Agents, Celebrity Reputation | 
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Stephen Fry don’t pack in!!!
Stephen Fry is a great example of a celebrity who could easily protect his own reputation on-line with a bit of guidance. Stephen has a massive following of almost 1 million on Twitter which is growing daily. With that many people following it’s easy to use it as a PR machine if done correctly. The issue with the Internet is anything you say is picked up and replicated 100′s if not 1000′s of time, so thought has to be given when you have such a high, dominating presence on the net. Social networks can be your best friend or your worst nightmare depending on how and what you do.
With a little work Stephen Fry could banish pretty much any negative content ever showing in page 1 of Google’s search results and never worry about 3rd party comments. At least Stephen knows people are reading what he is saying unlike most of mortal human beings… Keep up the good work!!!
Be Prepared For Damage Limitation
Celebrity Damage Limitation
Shows like the X Factor always bring it home when things are not preempted, especially when it comes to damage limitation and reputation management online. The contestants are thrown into the light and the public which is fuelled by the press can be very cruel indeed. You only have to see the blogs, social network sites going after contestants like John and Edward and Danyl Johnson.
Any celebrity will attract good and bad reviews, but the difference is when it starts to get nasty. A Celebrity’s name is everything, its their brand, their product and their reputation and therefore protecting it and making sure you have damage limitation both off line and online is crucial.
People perception of a celebrity is everything, especially when it comes to advertisers looking for someone to represent them. The two biggest issues with the Internet are one, because things are written then people assume it to be correct even when it is not (look at wikipedia to see examples of that) and the second reason is because any negative content stays on the Internet 24 / 7. Papers and magazines have a shelf life 1 day to 1 month, however the Internet is different, it’s on all the time. Quite often the advise from the experts in PR and damage limitation is just to ignore negative publications and it will go away. The Internet is completely different, if you ignore negative content it can get momentum and start becoming much more of an issue. How you deal with online negative content is crucial because you also don’t want to deal with it in the wrong way as it can also be like poring fuel on a fire.
We specialise in celebrity damage control and reputation management online, if you want to protect your name or need help with negative results appearing in the search results then please get in touch with us confidentially.
Call: UK +44(0)845 862 1893
Call: USA +1 646 723 3965
topseos Identifies Reputation Management For.com as One of the Top 5 Reputation Management Firms
topseos Identifies Reputation Management For.com part of HelpMeGo.To as One of the Top 5 Reputation Management Firms for the Month of November / 2009
ReputationManagemenFor.com is named a superlative reputation management firm in the month of November / 2009 by topseos.
ReputationManagementFor.com has secured the number 1 rank on this month’s list of the Top 5 reputation management firms. The monthly rankings list published by topseos is a guide to the cream of the crop Internet marketing vendors in the industry.
“ReputationManagementFor.com is honored by this recognition from topseos and we will continue to work hard to maintain and go beyond this position that we have secured”, said Mark Scott MD.
ReputationManagementFor.com is included in this list for its consistent performance and the superior services rendered to its clients.
About topseos
Since its introduction in 2002, topseos has been identified as an independent authority on vendors who supply internet marketing products and services ranging from the best search engine optimization companies to the best pay per click management tools. In addition, topseos connects thousands of businesses each year that are looking for internet marketing services with those who provide it.
topseos seeks out the leading firms in the industry through a rigorous evaluation criteria that includes:
- Competitive advantage
- Superior services and pricing
- Customer and technical support
- Response to client problems
- Innovations that set it apart from the competition
- Overall efficiency
- Overall performance
As part of the evaluation process, clients of ReputationManagementFor.com are asked to give feedback on general and project specific questions such as:
- Rate your overall experience.
- What type of needs analysis was conducted before work initiated?
- How were your organizational goals aligned with the reputation management activities?
- What activities are put into place to enhance your online relations?
- How are reputation management activities reported and documented?
“The whole industry looks to us to identify reliable and accurate benchmarks and ReputationManagementFor.com has proven by its performance that they deserve to be on this coveted list”, shared Jeev Trika, Partner at topseos.
For more information about ReputationManagementFor.com and HelpMeGo.To log on to ReputationManagementFor.com
On going development
Over the last 6 months we have been developing our celebrity reputation management services also known as damage limitation in the industry. With shows like X Factor its plain to see that up and coming stars need protection from bad and sometimes cruel and unjust bad press and blogs. We can help protect celebrities and up and coming stars through pre emptive measures.
Dean Dunham – Who is he?
Celebrities need people like Dean Dunham for legal advice and also someone who understands the importance of a celebrity’s reputation. Dean has been representing celebrities with great success, not only does he run his own legal firm but also has other businesses including restaurants, nursery to name a few. Dean Dunham has developed in his own right a successful brand.
Its important whether you are a sports star, pop star, actor, presenter, politician, etc to protect your brand which is often your own name. Taking a pre emptive approach to online reputation management is much easier than trying to bury negative results once they start to appear in the search engines first page.
Using services like Dean Dunham, Celeb Agents and our Celebrity Reputation Management would give you important tools to protect your personal brand on line and off line
Posted in Celebrity Reputation, Reputation Management, Reputation Online | Tags: Celeb Agents, Celebrity Reputation, Dean Dunham, Protect | No Comments »