Posts Tagged ‘Celebrity Reputation’

The British catwalker is again in the news for all the wrong reasons. The extent of her temper has invited suggestion to instate sirens and lights to alert those vulnerable souls she hires.  They say ‘When you are with Naomi better don’t say “No”, or else you get a bloody nose. This time it was her 27-year-old-driver, who was boxed and slapped from the back seat of the car in Manhattan. Naomi immediately fled the scene. The driver called 911 and the NYPD was looking for her to be questioned.

Naomi Campbell’s reputation is on the rocks. Just Google Naomi and you will find majority of the websites are related to her bad temper than modeling. She had been in and out of trouble numerous time before, the charges she faced ranges from beating an assistant, hurling mobile at her maid and throwing abuses at British Airways staff.

What is it that makes this sultry siren go wild? Is it because she had a trouble childhood and  struggled in life, so all that frustration has to be taken off by beating up people?   Money is not a factor and she doesn’t seem much bothered about her reputation. Serious loss in waiting and she need to realize that negative comments influences everybody and travels faster than her imagination.  Her recent show to raise funds for Haiti earthquake is over shadowed by bad stories.

Is Naomi Campbell adept to change herself? Half way through this blog I came across the news that Ms. Campbell’s driver has apologized and he is  blaming himself for the confusion. How did this happened? Naomi later issued a statement

I have worked very hard on correcting my previous wrongdoings and I will not be held hostage to my past.

We at Reputation Management For.com feel that this was a great PR move by Naomi because she was able to turn this around while the news was still buzzing. But more than that celebrity management is one thing she may need, to realize success and failure in its true form and reputation management to defend her super stardom status.

Related celebrity posts

• Tiger Woods Press conference
• Sarah Palin- Tea Party
• John Terry and Max Clifford

Van Morrison is furiously telling the world that his page was hacked and the claims, that he is a father at 64, is completely false. In this day and age a celebrity wanting to hold dear his/her privacy will find things quite difficult.

The Van Morrison website on Tuesday claimed he had become a dad to George Ivan Morrison III at the age of 64. Producer Gigi was named the mother and that the baby boy was the spitting image of his famous father.

“Totally false, its a hoax” say the new reports from Van, who lives with his wife who is the mother of his two children, today. To have hackers break into your website twice in two months and put out false news about you with the right amount of shock value is just what it takes to get even the most reclusive people come out and defend their reputation.

This story asks these questions – “Can you be a famous recluse these days?” Can a celebrity for reasons known only to them pull a Greta Garbo on the public these days? Can someone simply hack into your site and make shocking claims and force you back into the limelight? Granted Van Morrison was not a recluse, but the prospects of getting a JD Salinger out of his house and into the open is going to be the mother of all scoops, right?

Celebrities are lucky people, but unfortunately very vulnerable to attacks from hackers to paparazzi and from malicious web sites to extortion attempts from people looking to make quick money. People in their employment or trust can any day threaten to reveal their secrets to a tabloid. It’s always the proverbial sword over the head situation.

Celebrity reputation management is serious and round-the-clock work. Online reputation management for celebrities is double the trouble. Unlike the new breed of celebritieswho thrive on shock value and planned wardrobe malfunction just to be in the spotlight, celebrities who have cult status can find the world is a voyeuristic place these days.

A reclusive celebrity may just be a thing of the past, stuff of legends even!

Shashi Tharoor, Minister of State for External Affairs is no stranger to social networking and is the highest followed person in India on Twitter. Tharoor in fact popularised Twitter in India to a great extent with his now controversial Tweets and was even named “Twitteroor” for his political gaffes as far as his political party’s stances were concerned.

The minister is intellectual, tech-savvy and popular with the masses and has 537,478 followers on Twitter when this post was written. The problem with Tharoor is that his Tweets are a source of both admiration and political uproar at the same time. Even as he endears himself to the youngsters, the geriatric members of his often sycophantic Congress party look at him as an up-start of sorts.

That Tharoor was in the initial stages a close rival to the UN Secretary-General post of Ban Ki Moon and that he has numerous books to his name all accord him a celebrity status. What I like about him the most is his constant attempts at making his countrymen laugh at themselves. Here he is back in the news for tweeting against his own government’s tightening of tourist visas to India. This is what he tweeted -

Dilemma of our age: tough visa restrictions in hope of btr (better) security or openness & (and) liberality to encourage tourism & goodwill? I prefer latter.

When asked about the economy class of Air India he famously tweeted -

“absolutely, in cattle class out of solidarity with all our holy cows!”

The slang was lost on most people in India and when he added the holy cows all hell broke loose.

That he has huge plans for his country and is not afraid to speak his mind and even against his own government makes him stand apart. But then these days how the mighty fall ( Tiger Woods) and before you know it, courting controversy can finally catch up. The minister sure needs some expert reputation management for continuing his work well and to be in the good books of the old war horses in the Congress party.

Being a busy man he needs the services of an army of experts to help him with online reputation management and being a celebrity and a politician the need only magnifies manifold.

Boy oh boy! Boy George will have to return the 200,000 pounds he got as fee to enter Celebrity Big Brother. A court has ruled against the disgraced star’s participation in the show. Boy George was sentenced for 15 months for imprisoning a Norwegian in shackles and assaulting him and is still under probation.

Though the singer managed to get an early release, his attempt at getting back into celebrity life was quashed with this court order. Talk about being in the doldrums of reputation… Boy George sure needs to be back in the spotlight, however, to actually be in a TV show where people watch you like a lab rat, could have backfired and we will never know how it would have panned. I guess the courts did not want to condone the ‘celebrity’ tag being given to someone who is still on probation and wearing a tag.

Boy George needs serious celebrity reputation management and that’s a nobrainer; he needs to be making an example of his life against cocaine addiction and erratic behavior. Connect to real people on Twitter and Facebook and slowly build his reputation back. Reality shows may not be such a great idea and MC Hammer, Heidi Fleiss and the rest who are in CBB should wonder why they have been selected for the show.

For Boy George the ban may have been the right thing to have happened, but time to work on some great online reputation re-building is the way ahead for him to keep his celebrity tag.

What’s reputation management got to do with a guy who rarely goes out of his house, you may wonder. But, then like all great ideas that go ka-ching ka-ching and rakes in the money, this one is  so simple that you’re going to kick yourself for not having thought about it first.

Drum-rolls for Jason Sadler, a guy who wears T-shirts for a living and has made $85,000 this year doing just that. Jason wears T-shirts for all kinds of people – people like you and me, celebrities who have a new line of products to promote and even companies looking to get the word out about their products. He blogs about it, Tweets about it and even does live video streaming wearing the T-shirt with logos his clients have paid him to wear on YouTube.

Talk about having a light bulb moment and even as you say “why didn’t I think of that” Jason labours on for his clients who can get him to wear a T-shirt for $1 on Jan 1 and $2 for Jan 2 and so on till Dec 31 he gets paid $365. He is so busy that he plans to recruit an assistant in 2010 and expand to Europe and South America and is going to charge $2 for Jan 1 and $4 for Jan 2 and so on in 2010 with the – “two dudes in your shirt” marketing tag as he calls it.

Here’s a guy who will Tweet your grandmother’s birthday wishes wearing a T-shirt or inform the public of new line of products or even get your online reputation given a quick boost like Bill Cosby did with Jason’s help. 

Online reputation management has found for itself a new dude in Jason Sadler and his quirky idea and he works hard for his clients on Twitter, Facebook and Youtube. I give a thumbs up for this great idea.

It’s been some year for Katie Price (aka Jordan) and in the process she has done untold damage to her celebrity reputation. Her split from Peter Andre divided the nation between a majority who hate her and a minority who see her as a female hero. In so far as she lives her life in the spotlight, it is hard to know what she is really like. Does she even have a life outside of that cruel spotlight?

The behaviour of Peter has been a critical ingredient. He seems so decent, such a “new man” with his love for the children and his calm in comparison to her stormy, sharp mouthed personality.

Her decision to return to “I’m a celebrity…” looks like a mistake. The public seem to be relishing the opportunity to vote her onto every nasty task every single day. The other contestants seem almost irrelevant in the process. They sit an watch as she has to do the dirty work. You have to have a sneaking admiration for her as she grits her teeth and plunges her face into something truly nasty. Will it move the public? Let’s see.

I think the real issue for her is that even choosing to do this removes her from her prime role as the public see it: being a mother. We see her in the jungle and wonder about the child-care. Oh yes, good old Peter is doing that even for the kids that are not his – but whom he loves.

Her key problem: people perceive her as a bad mum and a real “catty” number. Being a good mother is sacrosanct. She needs to select her tasks carefully and focus on improving the perception of her as a mother in the same way Pete Andre has foregrounded his role as father. She needs to win the parent fight.

She also needs to reduce her exposure for a while. We are tired of her and want to punish her. Will punishment be redemption or the end for her?

Celebrirty Agents and PR

We are now working with celebrity agents and PR companies to offer their clients a dedicated online reputation management and damage limitation service.

We offer professional celebrity agents, personalised and discounted services for their clients.   Our team are experienced in protecting people and companies on the Internet through a very proactive and aggressive approach.  We can quickly react to help bury negative content and help protect a celebrities name on the Internet.

Online reputation management works well as part of a mix through traditional PR and Damage Limitation, no other group of individual attract attention of the media and public alike.  Everyday people are blogging and posting content from fans, journalists, critics and all are fighting for the space of the celebrities name.  Our team will take a pro active approach to smother the Internet with positive content that we control, rather than allowing others to and write what they like whether it’s true or not.

Even if you take legal action, it can take months if not years to get anything removed from the net, by which time in many ways its late as the damage has already been done.  Being proactive and taking positive steps can certainly help with damage limitation, in newspapers quite often you have to react once a story is out there, however on the Internet you can stop it getting up in the search results or at least make it more difficult for 3rd parties to attack your celebrity clients.

Whether you’re a publicist, agent, or manager we offer a variety of options for white labelling, co-branding, reselling, or referral commissions.

Contact us in complete confidentiality on Call: UK +44(0)845 862 1893, USA +1 646 723 3965

Stephen Fry is a great example of a celebrity who could easily protect his own reputation on-line with a bit of guidance.  Stephen has a massive following of almost 1 million on Twitter which is growing daily.  With that many people following it’s easy to use it as a PR machine if done correctly.  The issue with the Internet is anything you say is picked up and replicated 100’s if not 1000’s of time, so thought has to be given when you have such a high, dominating presence on the net.  Social networks can be your best friend or your worst nightmare depending on how and what you do.

With a little work Stephen Fry could banish pretty much any negative content ever showing in page 1 of Google’s search results and never worry about 3rd party comments.  At least Stephen knows people are reading what he is saying unlike most of mortal human beings…  Keep up the good work!!!

Celebrity Damage Limitation

Shows like the X Factor always bring it home when things are not preempted, especially when it comes to damage limitation and reputation management online.  The contestants are thrown into the light and the public which is fuelled by the press can be very cruel indeed.  You only have to see the blogs, social network sites going after contestants like John and Edward and Danyl Johnson.

Any celebrity will attract good and bad reviews, but the difference is when it starts to get nasty.  A Celebrity’s name is everything, its their brand, their product and their reputation and therefore protecting it and making sure you have damage limitation both off line and online is crucial.

People perception of a celebrity is everything, especially when it comes to advertisers looking for someone to represent them.  The two biggest issues with the Internet are one, because things are written then people assume it to be correct even when it is not (look at wikipedia to see examples of that) and the second reason is because any negative content stays on the Internet 24 / 7.  Papers and magazines have a shelf life 1 day to 1 month, however the Internet is different, it’s on all the time.  Quite often the advise from the experts in PR and damage limitation is just to ignore negative publications and it will go away.  The Internet is completely different, if you ignore negative content it can get momentum and start becoming much more of an issue.  How you deal with online negative content is crucial because you also don’t want to deal with it in the wrong way as it can also be like poring fuel on a fire.

We specialise in celebrity damage control and reputation management online, if you want to protect your name or need help with negative results appearing in the search results then please get in touch with us confidentially.

Call: UK +44(0)845 862 1893

Call: USA +1 646 723 3965

topseos Identifies Reputation Management For.com part of HelpMeGo.To as One of the Top 5 Reputation Management Firms for the Month of November / 2009

ReputationManagemenFor.com is named a superlative reputation management firm in the month of November / 2009 by topseos.

ReputationManagementFor.com has secured the number 1 rank on this month’s list of the Top 5 reputation management firms. The monthly rankings list published by topseos is a guide to the cream of the crop Internet marketing vendors in the industry.

“ReputationManagementFor.com is honored by this recognition from topseos and we will continue to work hard to maintain and go beyond this position that we have secured”, said Mark Scott MD.

ReputationManagementFor.com is included in this list for its consistent performance and the superior services rendered to its clients.

About topseos

Since its introduction in 2002, topseos has been identified as an independent authority on vendors who supply internet marketing products and services ranging from the best search engine optimization companies to the best pay per click management tools. In addition, topseos connects thousands of businesses each year that are looking for internet marketing services with those who provide it.

topseos seeks out the leading firms in the industry through a rigorous evaluation criteria that includes:

• Competitive advantage
• Superior services and pricing
• Customer and technical support
• Response to client problems
• Innovations that set it apart from the competition
• Overall efficiency
• Overall performance

As part of the evaluation process, clients of ReputationManagementFor.com are asked to give feedback on general and project specific questions such as:

• Rate your overall experience.
• What type of needs analysis was conducted before work initiated?
• How were your organizational goals aligned with the reputation management activities?
• What activities are put into place to enhance your online relations?
• How are reputation management activities reported and documented?

“The whole industry looks to us to identify reliable and accurate benchmarks and ReputationManagementFor.com has proven by its performance that they deserve to be on this coveted list”, shared Jeev Trika, Partner at topseos.

For more information about ReputationManagementFor.com and HelpMeGo.To log on to ReputationManagementFor.com

On going development

Over the last 6 months we have been developing our celebrity reputation management services also known as damage limitation in the industry.  With shows like X Factor its plain to see that up and coming stars need protection from bad and sometimes cruel and unjust bad press and blogs.  We can help protect celebrities and up and coming stars through pre emptive measures.