- Should companies bet on social media marketing?
- Google auto-complete reputation woes!
- Appco Group Services
- Reputation management for Hotels – ‘Home away from Home’
- Reputation Management Online Through Right Response!
- Kingfisher Airlines gullibility banking on SBI
- Pfizer pill recall – botched up reputation in wrong pack
- Twitter to lose its reputation as a free speech platform?
- IIPM worried about Google Suggest, why is it so?
- Reputation Management Tip for 2012: Brands need to tap into social media search!
Posts Tagged ‘Business/Finance’
Reputation Management Online Through Right Response!
April 5, 2012 | 
Author Researches prove that the right response to positive comments or negative complaints from customers can bring one’s lost good reputation back, online.
This new finding communicates a message to all those who strive hard to maintain a good reputation online. Brands/companies/celebrities, while having a good exposure to major social media channels always need to make use of this utility to communicate with their potential customers/clients/fans, which in reality they fail. It is surprising to find that most of the customers/fans/clients want the brands/companies/celebrities to have their attention. Customers/fans/clients make a positive feedback or pass a negative comment through major social media channels like twitter or Facebook, they expect a reply. Feedback is rated as something they would love you to do. Read the rest of this entry »
Posted in Celebrity, Celebrity Reputation, Company Reputation, Negative Forums, Personal Reputation, Reputation Management, Reputation Online, Social Network Sites | 
Tags: brand reputation, brands, Business/Finance, celebrities, Celebrity, Celebrity Reputation, company reputation, facebook, Facebook Inc, Human Interest, Interactive PR, Online social networking, reputation, Reputation Online, social media, social media channels, Technology/Internet, twitter, World Wide Web | 
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Reebok reputation takes a $25 million hit for deceptive info on toning shoe
Reebok’s reputation as an earnest athletic brand that could make people jump and run faster was all intact until the company introduced its toning shoe ‘EasyTone and RunTone’. The product claimed to burn that extra fat and get you that Jessica Alba kind booty. Well this was enough to tempt people to buy and fine tune their shape. Read the rest of this entry »
Do Hotels need to have Reputation Management?
Do all hotels need to give a thought about reputation management; is this a critical new function in the travel industry? The answer is ‘Yes’. In the era of volatile social networking, how a potential customers’ buying decision is influenced by traveler’s reviews is an important factor to be considered. Well precisely; it’s about monitoring, examining and responding to reviews and opinions of your hotel and taking part in social media to mold the perceptions of your brand. Read the rest of this entry »
Posted in Hotel Reputation, Reputation Management, Reputation News, RM Commentary | Tags: Business/Finance, facebook, Hotels, hotels reputation, Online Reputation Management, Online social networking, Review site, social media, Social network service, TripAdvisor, TripAdvisor LLC, twitter | No Comments »
11th Hour Recruitment Horrors Avoidable With Reputation Management
Professional Recruitment Consultants worth their salt go through rigorous Candidate preparation throughout any placement process. This includes advising the Candidate on interview techniques, coaching on environment specifics, and how to handle ‘the counter-offer’. The counter-offer can see deals worth thousands of pounds fall through in an instant and ultimately there’s little that can be done after a Candidate’s mind is made up. Read the rest of this entry »
Posted in HR Reputation | Tags: Business, Business/Finance, Candidate submittal, Employment, Google, Google Inc., Human resource management, Human resources, management, Online Reputation Management, Recruiter, recruitment, recruitment consultant, Reputation Management, Review site, Sourcing, Technology/Internet, World Wide Web | No Comments »
How Social networking sites influence search engine results
To rank first on major search engines is an objective most internet marketers and websites look for. Most of the companies optimize their websites to get on that first page of search engine results to invite visitors to their website. But is there anything other than SEO to get there?
Well, there are the Social Networking sites, and there’s enough evidence that SNS influences search engines. What happens, for example, when you have a facebook site with 10,000 fans and as many ‘likes’? Do they show up high on search engines?
There’s no doubt that Google closely monitors social media data with real-time Twitter updates integrated into searches. Now how they use it is a different story and it’s very hard to say because strong social media popularity usually converts high ranking on search engines. It’s a clear indication that Google uses it to determine what a trusted source is and this was something they had mentioned long time back.
Brand value of a domain was a ranking factor Read the rest of this entry »
Posted in google alerts, Product Reviews, Reputation Management, Reputation News, Reputation Online, SEO, Social Network Sites | Tags: Business/Finance, Computing, facebook, Google, google alerts, Google Inc., Google search, Hypertext, internet, Internet search engines, Reputation Management, search engine influence, Search Engine Optimization, search engines, SEO, Social Media Networks, Social Network Sites, Technology/Internet, twitter, Vertical search, World Wide Web | 1 Comment »
Santander Claus delivers the wrong letters
If something comes down your chimney on christmas eve, it could just be somebody’s else bank statement courtesy of Santander Bank who have admitted sending 35,000 customers to the wrong addresses following what they termed a printing glitch. “Glitch” is the banking term for a monumental customer service cock-up from the bank with nearly the worst customer service reputation in the UK. Santander is the Spanish bank that seems (“seems”) to have avoided the Spanish property meltdown and has gone on a bit of a buying spree since 2007 buying the UK bank/building society Abbey. Since then it has managed to obliterate the bank’s customer service reputation regularly polling at the bottom of customer service surveys.
You really wouldn’t want to be a reputation manager at Santander. The bank has failed to deliver on many of its promises and the brand has picked up little traction since the massive rebrand over the past few years. Of course, bank reputations have not really recovered since 2008 and for most customers, one bank is equally as bad as another. However banks try to position themselves as a “friend for life”, most customers know that the friendship does not extend beyond the first second of an overdraft and they know that all banks are exactly the same!
Santander are likely to be fined heavily by the regulators at the FSA for their latest failing, but it would change the core challenge for banks to make themselves more central to their customers’ lives in a positive way.
Posted in Bank Reputations, Company Reputation, Examples, Product Reviews | Tags: Abbey, Bank, Business, Business/Finance, Customer Service, Grupo Santander, printing glitch, Santander Bank | 1 Comment »
Bank of America – it doesn’t get better!
No single company has had its reputation shredded quite like Bank of America over the past few years except for maybe BP, or ‘British Petroleum’ as President Obama likes to call them. Every day another story comes out over their processes around foreclosures and mortgages. Now Nevada and Arizona have filed suit against Bank of America saying it has been deceiving homeowners trying to avoid foreclosure. Read the rest of this entry »
Posted in Bad Press, Bank Reputations, Company Reputation, Damage Limitation, National Reputation | Tags: Bank of America, Bank of America Corporation, Bank of America Home Loans, BOFA PTE. LTD., BP Plc, Business/Finance, Finance, Foreclosure, MERS, Mortgage, Mortgage servicer, Obama, Personal finance, President, Real estate, Real property law, Subprime lending | 2 Comments »
The Conundrum of Reputational Risk
The lawsuit filed against Ernst & Young for their auditing of Lehman Brothers and their acceptance of the now notorious “Repo 105″ manoeuvre that Lehman used to hide their leverage in their quarterly filing and thereby mislead investors as to the true state of their finances has revealed that some of E&Y’s auditors were concerned and brought up the issue of “reputational risk”.
Reputational risk is growing more fashionable as a concept among strategy thinkers but rarely has much traction among the board or within the C-Suite where a fight between quick profit and long term reputation is usually a round one knockout to profit. Reputational risk is a function that considers the risk of reputation damage as one of the criteria in decision making. The question goes: “what will people think about us or our products if we make this decision, it might be profitable but long term will we lose out as our reputation suffers for being dishonest, etc.” Read the rest of this entry »
Posted in Company Reputation, HR Reputation, National Reputation, Personal Reputation, PR / Public Relations | Tags: Auditing, Banks, Business/Finance, Derivatives, Ernst & Young AG, Ernst & Young s.r.o., Finance, Goldman Sachs, Investment, Investment banks, Lehman Brothers, Lehman Brothers Holdings Inc., Repurchase agreement, reputation, Reputation Management, Reputational risk, Risk, Society | 1 Comment »
What can reputation management do for you?
Reputation Management services has become a key aspect for almost all companies. This dynamic service is coming to be regarded as a major boon for all businesses, brands, individuals and products who were victims of this so called reputation crisis. Your company’s reputation might be immaculate at present, but one can’t predict when the situation turns around.
Reputation management services might be something new, but in such a short span of time it has proven its mettle and has got recognition globally. From politician, sports personalities, celebrities, companies to doctors have all embraced it as yet another aspect or PR. It can’t be denied that many companies and brands are benefited with the effective tools of reputation management. No matter its a small business or a Fortune 500 company, reputation management service is meant for all.
It is debated that, the results of these reputation management services comes gradually and not in a haste. Well, to bring your reputation up is a systematic process needs patience, as this is a sensitive area. To promote a brand or key phrase and to optimize it correctly asks for time, and to further push down the negative results and at the same time bringing up positive contents needs a concrete strategy and proper allocation. Meanwhile the use of a pro-active SEO campaign is a smart way to bring up your brand image and reputation in search engines.
Many companies argue that, its really pain staking to sit and watch all negatives about the business, even after resorting to these reputation management services, but they have to understand the sensitivity of the issue. Reputation management campaign works as a process and it slowly weaves a positive image for your brand, making sure the credibility of your brand or company is never lost.
How it works :
After analysing the position of the company online, with the help of the articles, web pages, blogs and pictures, the reputation management plan is designed. After judging your present status online and by knowing how people perceive you, the repair works of your online reputation starts off.
As we all know ‘Google’ does an index of new pages fast, so by publishing blogs, web pages and articles about your company we can bring the positive side of your business. As your page gets cached by Google, you can work more stringently to rank those pages on the top searches. It can take a minimum of six months to get the results, but at the end of the day you are satisfied with what Google is coming up with about your company or brand . You have more control of your reputation and that makes all the difference!
Posted in Celebrity Reputation, Company Reputation, Damage Limitation, Online PR, politicians, PR / Public Relations, Product Reviews, Reputation Management, Reputation News, Reputation Online | Tags: Brand, Business/Finance, Celebrity Reputation, Communication, Computing, Google, Google Inc., negative comments, Online Reputation Management, Politician, politicians reputation, PR / Public Relations, reputation, Reputation Management, Reputation management services, Reputation system, Society, Technology/Internet, World Wide Web | 1 Comment »
Should companies bet on social media marketing?
Companies are mulling over the pros and cons of social media marketing – the top dollar invested in Facebook and Twitter to be precise. As an active tweeter I’d be the first to admit that paid tweets and tie-ups with NBC for Olympic tweets etc, sure seems a cop-out in Twitter’s free open platform format objective. However, let’s discard my indignant views aside for a moment and look upon the situation from a company’s point of view; and yes there’s more incensed thoughts there…
You pay to get ‘paid tweets’ – top billing, and yet there’s no end to the negative comments and trolls. And as for the actual revenue gained from these promoted tweets or Facebook Ads its anybody’s guess; in fact, its as mysterious as how Joseph Gorden-Lewitt’s character “just knows” Bruce Wayne is Batman in ‘The Dark Knight Rises’. Twitter has marginally overtaken Facebook as the marketing channel to be in, in the wake of Facebook going public and the haziness as to how much the ads work for companies. It does not help that Facebook, as recently revealed, has more than 80 million fake users!! Read the rest of this entry »