Reputation Management Online

It was must have been a total shock for a man well-known in Jamaican banking circles for great fiduciary care and strict management style, to discover that he had a FaceBook account which he had absolutely no knowledge of.

Already in a real battle-royal with the Bank of Nova Scotia headquartered in Canada regarding the finer points of his retirement package, William “Bill” Clarke former managing director in Jamaica probably never believed that after more than 30 years of sterling service he would be caught up in legal struggles.

So far, he has scored real big discovering a fake Facebook page allegedly created by members of the bank’s Information Technology department in Jamaica. Complete with false statements made to seem coming from the proverbial mouth of the former BNS executive, Clarke made contact with the popular social network’s management and by US court order found out the masterminds responsible for the criminal offence.

Now that is what I would call a real trump card from Mr. Clarke in showing that staff members must remain ethical, honest, and respectful of management (even former) to protect two reputations: that the bank’s and their own personal accountability.

Sherina Garcia (Creative Infusion Network)