Posts Tagged ‘Blogs’

What’s reputation management got to do with a guy who rarely goes out of his house, you may wonder. But, then like all great ideas that go ka-ching ka-ching and rakes in the money, this one is  so simple that you’re going to kick yourself for not having thought about it first.

Drum-rolls for Jason Sadler, a guy who wears T-shirts for a living and has made $85,000 this year doing just that. Jason wears T-shirts for all kinds of people – people like you and me, celebrities who have a new line of products to promote and even companies looking to get the word out about their products. He blogs about it, Tweets about it and even does live video streaming wearing the T-shirt with logos his clients have paid him to wear on YouTube.

Talk about having a light bulb moment and even as you say “why didn’t I think of that” Jason labours on for his clients who can get him to wear a T-shirt for $1 on Jan 1 and $2 for Jan 2 and so on till Dec 31 he gets paid $365. He is so busy that he plans to recruit an assistant in 2010 and expand to Europe and South America and is going to charge $2 for Jan 1 and $4 for Jan 2 and so on in 2010 with the – “two dudes in your shirt” marketing tag as he calls it.

Here’s a guy who will Tweet your grandmother’s birthday wishes wearing a T-shirt or inform the public of new line of products or even get your online reputation given a quick boost like Bill Cosby did with Jason’s help. 

Online reputation management has found for itself a new dude in Jason Sadler and his quirky idea and he works hard for his clients on Twitter, Facebook and Youtube. I give a thumbs up for this great idea.

In business and in life, reputation is everything. So it goes on the web as well. Your web site is considered one of the representations of your reputation of your business. You and your business together forms your web site. When disatisfied customers complain about your company in discussion forums, and chat rooms around the web, that is another representation of your reputation.

You are what people are saying about you. The blogs convey the public thoughts and moods to express good or bad points and emotions. To minimize damages due to inflammatory websites and weblogs launched by consumers, some use the same reactive tactics. Given the increasing popularity and development of search engines, these tactics have become more important than ever.

In the years ahead, reputation will become even more important on the web. To be successful, you will need to manage your reputation on and off your web site. Software services are emerging nowadays that measure and record reputation in quantitative and qualitative ways. Search Engine Reputation Management tactics are often employed by companies and increasingly by individuals who seek to proactively shield their reputations or brands from damaging contents.
These tactics have become more important than ever due to the increasing popularity and development of search engines. We can help your company develop a reputation management strategy by assessing high-level analysis of the business, industry, competition, and customers. That is the analysis of the key phrases, web site visitors,source of prospective customers and competitiveness of the search results for those phrases.

By Nicola Ford, Head of Editorial, Trinity Mirror Digital Recruitment (TMDR)

Consumer blogs, discussion forums and feedback ratings are just some of the opportunities the internet offers to consumers who want their voices to be heard. With as little as a 30-second registration process, disgruntled consumers can now have a serious impact on the reputations of previously almost impermeable corporate giants.

Online reputation management (ORM) is the process of protecting a brand, product or business across the internet – both limiting damage following negative press or public response, and also reinforcing and promoting existing corporate values.

The proliferation of user-generated content online means all organisations both private and public need to take ORM very seriously. And it’s big business, in 2008 the UK ORM industry was worth £60million (source: Online Reputation and Buzz Monitoring Buyer’s Guide 2008, e-consultancy) – and as the internet continues to expand exponentially, so will the number of companies that need ORM.

Moreover, as companies continue to downsize to survive the recession, reputation management is increasingly important. If you don’t treat your exiting employees well, they might try to damage your reputation online, and your remaining employees might leave once the economy picks up. Companies need to safeguard their reputations for the future so they attract the best candidates to work for them.

But it’s not just organisations that need to worry about online reputation. With, on average, 80% of employers checking people online before interviewing them using social networking sites like Facebook, MySpace and LinkedIn, candidates need to make sure their online ‘brand’ positions them correctly.

Most people take a reactive approach to their online brands only removing content they don’t want people to see. And although this is definitely part of it, it’s those people who are proactively building their online brands that will reap the biggest rewards – one of which is recruitment.

It’s estimated that 70% of all job opportunities are never advertised – in today’s tough market, jobseekers need to tap into this hidden job market and online networking is a great way of doing this. It’s not just making sure your LinkedIn profile is up to date – it’s about positioning yourself as a credible player in a particular field. There are a variety of methods to build up your online following: blogging, participating in discussion forums, Tweeting and so on.

A successful personal online brand does take time and effort to establish itself but the benefits can be great. By establishing a great online reputation for yourself, you should attract companies, professional contacts and friends with great reputations in return. And if that’s not enough to convince you, think of the alternative – competing with the majority of people for the 30% of job opportunities that are in the public domain…

And fortunately, there’s help available to make sure your online brand positions you as the sort of employee companies want to recruit. Services like Workthing which provides you with all the tools and advice you need to take a proactive approach to managing your reputation online.