Reputation Management Online

If you have ever done cold calling you will know what a tough and sometimes numbing activity it is. As every sales professional will tell you, it’s about doing the numbers. In other words, if you make enough calls you will makes your sales. After a while you prize one thing above all others in the people you call: honesty. If the person you call is honest with you, then you can be honest with them and it’ll just take a couple of minutes to assess whether there is a deal to be done. This is important as wasting time means not making the number of calls you need.

What is the normal situation? Dishonesty. They don’t tell you they are not interested, they don’t tell you what they need and they don’t explain the decision process. So, you witter on while they read emails until they ask you to send them some more information on email as though it is quicker for them to read the information rather than hear it from you.

What does all that tell us about the company they work for? Well, it suggests that the company is comfortable with dishonesty and to a certain extent, with a lack of professionalism. But does the company know this or care? Almost certainly not.  I have a reason to think like this:  I have noticed that the really great companies treat everybody the same whether they are customers or sales callers. They do not distinguish between different people or situations.

On the other hand, companies that treat sales callers badly and dishonestly often have a bit of a reputation for doing the same to their customers.

Great service is great service to whomsoever. So remember that the next time you forget that the guy making that sales call is potentially a customer and definately a human, you are doing yourself and your company no favours.