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Posts Tagged ‘Apple iPhone’
Apple’s iPhone 4 Antenna Fiasco
July 2, 2010 | 
Author You bought an Apple iPhone 4 and now you walk into one of their stores and say “My iPhone doesn’t work when I hold it in my left hand on the corner of that street.” Pat comes the reply, “Don’t hold it in your left hand and avoid going to that part of the street. That leaves you with the only option, hold your iPhone as suggested by Apple.
The antenna misery of the iPhone 4 has enraged many customers, but denial mode seems to be the norm in Apple camp. Steve Jobs’ rather arrogant response seems he is asking customers to think if calling and receiving calls on their iPhone is really important. Another taunting tone from Apple is like ‘We are working on it.” so chill down relax, enjoy your holidays it’s just a phone and not a big deal.
Steve needs to analyze why every time Apple introduces a new product, it results in more pissed-off customers. Look at the billions you spend only to develop some kind of crap or you think customers are stupid, and they don’t know to hold the iPhone?
As always it’s clear, Apple’s handling of this antenna thing is awful, it reminds me of how Steve handled his illness. If Apple’s customers unite and force them to fix the issue will that look good for the company?
Reputation Management For.com- conducted reputation survey on Google top 20 searches only to find Apple’s Reputation Ranking in a poor picture. Steve needs to wake up and smell the coffee, you messed up the whole issue by not respecting your customers. Though you are one of the few who never admits when you are wrong, this time it’s serious. Face it, tender an apology! Ensure your customers that you will do whatever needed to address customer worries.
Apple in patent row with HTC
Apple iPhone, which was originally launched in 2007 is still grappling with many issues – legal and otherwise. If it were the connectivity issues and deficient functions and features in its earlier days; now it is the patents and copy right issues that are plaguing the Apple smart phone.
Apple is grappling with copy right issues with HTC and has taken legal action against the Taiwan based phone maker HTC, alleging that it has infringed as many as 20 patents owned by Apple that are used in the iPhone.
HTC is famous for its many sleek handsets including Nexus One, the first handset to be branded by Google apart from many other handsets that employ Google’s Android operating system. With Google defending its mobile handset partner of HTC, it is going to be a tussle between the giants. Though Google is not a party to the law suit, it has decided to throw its weight behind HTC, its partner in developing the Android technology. Google chief Eric Schmidt had resigned last year from the Apple board of directors alleging conflict of interest in the wake of increasing competition between Google and Apple in Android Vs iPhone competition to wrestle the market share.
At least some industry watchers are rather skeptical of the timing of the law suit of Apple, which surprisingly coincided with the launch of the Android phones and many feel that it could be a delaying tactic of Apple to slow down the Android market before Google edges them out in the race. By targetting HTC, which manufactures a range of Android and Windows Mobile devices, Apple may be trying to put the entire industry on notice and to ensure its monopoly in this technology. With speculations gathering momentum, the need of the hour for Apple is to clear the apprehensions of atleast some consumers who have started thinking that Apple has gone overboard by clipping others in the fray in marketing its product.
We at Reputation Management For.com feel that a sound PR policy will not just protect the domain and the technology of Apple but also can clear the air before the customers start wondering who has stolen whose technology? The need of the hour for Apple is to safeguard the trust and the goodwill reposed in this world famous brand by the millions of apple fans all over the world.
Posted in Company Reputation, Damage Limitation, Product Reviews | 
Tags: Android phone, Apple iPhone, Google, HTC, Nexus One, Patent row | 
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