Posts Tagged ‘apple application approval system’

Apple is always cocky about its products, but the general feeling is it often overlooks the feedback and takes a beating on its reputation. Till Steve Jobs appears on TV to explain that all’s well!

In the News now is Apple’s application approval process, which is giving it a bad name. Users have no idea what is in store once they send an application to Apple for approval. With customers having more options online to publish their woes about the application, Apple seems to be getting entangled in world of bad products.

Nothing damages a company’s reputation like bad press. People in groups get connected on forums and social sites to discuss the issue or otherwise let the company know what their product is all about and the issue gets swollen.

As online reputation managers, what would we suggest?
That Apple needs to get into the damage control mode and ensure its customer that the application works according to customers expectation. Secondly to improve the current process by publishing additional reviews. Finally chalk out clear ways that could positively escalate the issue on social forums, and put across Apple’s view.

Hope Apple realizes that it takes time to recover from a bad reputation. And it’s not good to keep the customers guessing.