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- Appco Group Services
- Reputation management for Hotels – ‘Home away from Home’
- Reputation Management Online Through Right Response!
- Kingfisher Airlines gullibility banking on SBI
- Pfizer pill recall – botched up reputation in wrong pack
- Twitter to lose its reputation as a free speech platform?
- IIPM worried about Google Suggest, why is it so?
- Reputation Management Tip for 2012: Brands need to tap into social media search!
- Facebook Timeline and Reputation Management
- Apple Siri gender bias or glitch?
- Appco Group Services
- Reputation management for Hotels – ‘Home away from Home’
- Reputation Management Online Through Right Response!
- Kingfisher Airlines gullibility banking on SBI
- Pfizer pill recall – botched up reputation in wrong pack
- Twitter to lose its reputation as a free speech platform?
- IIPM worried about Google Suggest, why is it so?
- Reputation Management Tip for 2012: Brands need to tap into social media search!
- Facebook Timeline and Reputation Management
- Apple Siri gender bias or glitch?
Social Network Sites
Stephen Fry Pledges Prison Over Twitter Joke
Twitter and other social networking sites have the potential to be a great source of information and entertainment, if you have the patience to filter through all the “I am eating toast”-like posts. Of course, they also have the potential to cause a whole world of grief if handled incorrectly. For celebrities, a bit of misdirected anger will usually result in some negative media coverage. For former trainee accountant Paul Chambers, his mis-Tweet resulted in legal action and the loss of his job. As a result, a whole host of famous faces have been up in arms, including (and especially) Stephen Fry.
Social Media if not handled properly can wreck your reputation
In this era when everything is decided online and just a click away, social media is one such thing that comes as handy. One negative review if failed to deal with can give you nightmares. A recent survey conducted in the UK reveals how major companies believe that Social networking is a ‘big issue and a potential risk to their brand and reputation.
Reputation Management For.com has noted an interesting factor, that most companies do not have a social media button or twitter streams on their websites. Companies fail to realize that social media is more than marketing since this medium determines key business judgments today.
Something that comes quickly to the mind is the Vodafone twitter gaffe, and how a customer service staff by mistake posted an obscene message on the company’s twitter account. This caused the company to issue an apology to thousands of its followers. Though Vodafone acted quickly and deleted the tweet, but users were quicker and saved a copy and circulated it on the internet. The point is one wrong move and it spreads like wild-fire on social media. So this is one example to say how companies need to ascertain to counter and monitor social media. Read the rest of this entry »
Google’s yet another attempt to make it big on social networking
Google is to search engine and Facebook with social networking. Just like other website you can search on Facebook, but that necessarily does not make it a search engine. On the other hand Google isn’t a social website.
But now reports have surfaced that Google wants it search to be more social. The reason behind this move is obviously they want to make a place for themselves in the social networking world.
After the Google Buzz social network fiasco, the search engine giant is stepping carefully with new social features. This time they have introduced “+1” button that will appear next to search results. This is intended to allow users’ to see what they liked and refer them or add them to their data. This is something similar to ‘Like’ button on Facebook. Read the rest of this entry »
How Social networking sites influence search engine results
To rank first on major search engines is an objective most internet marketers and websites look for. Most of the companies optimize their websites to get on that first page of search engine results to invite visitors to their website. But is there anything other than SEO to get there?
Well, there are the Social Networking sites, and there’s enough evidence that SNS influences search engines. What happens, for example, when you have a facebook site with 10,000 fans and as many ‘likes’? Do they show up high on search engines?
There’s no doubt that Google closely monitors social media data with real-time Twitter updates integrated into searches. Now how they use it is a different story and it’s very hard to say because strong social media popularity usually converts high ranking on search engines. It’s a clear indication that Google uses it to determine what a trusted source is and this was something they had mentioned long time back.
Brand value of a domain was a ranking factor Read the rest of this entry »
How do Google Search results with ‘Hide’ option affect Reputation Management & SEO?
Google introduced ‘hide’ option to personalized searches in March 2011 and this is what the Google blog had to say to explain…
You’ve probably had the experience where you’ve clicked a result and it wasn’t quite what you were looking for. Many times you’ll head right back to Google. Perhaps the result just wasn’t quite right, but sometimes you may dislike the site in general, whether it’s offensive, pornographic or of generally low quality. For times like these, you’ll start seeing a new option to block particular domains from your future search results. Now when you click a result and then return to Google, you’ll find a new link next to “Cached” that reads “Block all example.com results.”
At quick glance, you get the sense that Google’s giving up control to the user, so that one can manage blocked sites, control pornographic sites and spam from regular searches.
So far so good, but then, as with all personalized searches, it is all left to the discretion of the user; to his/her ability to discern what is good or bad, right or wrong, radical or moderate, revolutionary or extremist and so on. Herein lies the main problem with personalized searches and being prompted to read what you seem to be inclined to do based on several criteria in your online history logged in from an account. This being the case, having the option to block out everything from a site is quite akin to wearing blinkers online. Read the rest of this entry »
How to keep your company away from Google suggested ‘scams’, ‘reviews’ and ‘complaints’!
If your company is doing well in business, you can expect anything from scams to complaints being suggested by Google that will only do it harm. Today, Internet is a huge virtual market place and it is important for any business to maintain a positive feedback or image on the web in order to do well. It is certain that you’ll get some negative reviews or listings even in your Google suggestions when your company name is searched.
The number of companies coming under attack from unscrupulous competitors, ex employees and anyone with a grudge are increasing. These third parties have enough time on their hands to submit a false complaint or allegation against your company in the hope that it will be seen by potentially new and existing clients. This is done with the intention of creating enough doubt in the minds of your clients that they will continue to search for competing companies. Read the rest of this entry »
Corporate Reputation lessons from Ben Ali, Mubarak & Gaddafi
Every institution should know that it is dangerous to think that community looks at you as you look yourself. And with falling of dictators in the Middle East reminds me of how the above principle tends to apply, very democratically, through to brands, governments and individuals.
When you look at this from a close quarter, you see that the crisis lies with the leaders who tend to forget that governance, product or service will not withstand for long time, if you have a battered reputation down the line. Public or customer opinion is a key factor, and it’s only when actions ally with the reputation it enhances your brand worth.
And this brings us to the Middle East. Taking into account the ousted leaders in Egypt and Tunisia and now in Libya with Gaddafi feeling the heat, it is obvious, that Public will revolt and is likely to spiral to other parts of the world. With no concrete measures and hard rule stance the gap had grown between misinformation and public opinion. Read the rest of this entry »
10 things to not share on Facebook, Twitter
Over-sharing on Facebook is getting contagious by the minute, and this spikes when you go through a personal upheaval. Death in the family is one of those vulnerable moments when you dig up old family pictures and post onFacebook and Twitter. On the flip side a wedding – happy event has you posting your happy pictures in a similar way. But all these lead to oversharing at a later date as things change in your life.
Over-sharing is perhaps up to one’s personal boundaries and can be different from person to person. However, there are a few things you should never share on social media. At Reputation Management For.com these are the top 10 things to never share on social media. Read the rest of this entry »
Egypt crisis and the social media revolution!
The Egypt crisis has escalated and perhaps reached a crescendo with a millon people protesting in Tahrir Square in Cairo, today. Interesting, how it all began and took momentum via the viral nature of Twitter, Facebook and Blackberry messages. Social networks as a socio-political tool is what we can take back from the situation in Egypt and Tunisia.
While economic issues of unemployment is the main reason for the crisis, it is also the tech-savvy, internet user of below 30 years and their disconnect with the ruling government, and in Egypt’s case, the authoritarian 30-year regime of Hosni Mubarak that has caused the crisis.
Social media is just one of the main weapons to galvanize support, to converge, to co-ordinate and vent anger in such a situation. The hashtag #Egypt continuously comes up on twitter, often much too fast to read. To see democracy being taken seriously in Muslim countries in Africa by itself makes this unrest fascinating for the rest of the world. Read the rest of this entry »
Cesc Fabregas the Latest in Twitter Controversy
In an era whereby the mainstream media is overpopulated by nerds in their mothers basements writing up scandals on blogs and forums, it’s sometimes easy forget that normal people use the internet too. But nothing carries itself faster over the internet than a celebrity being lambasted on a social networking site by another celebrity. Cesc Fabregas found this out recently as he and thousands of others read on Huddersfield Town’s Anthony Pilkington some disparaging comments about the Arsenal captain’s antics after the 2-1 victory over Huddersfield in the FA Cup.