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- Social Network Sites
- Twitter to lose its reputation as a free speech platform?
- IIPM worried about Google Suggest, why is it so?
- Reputation Management Tip for 2012: Brands need to tap into social media search!
- Facebook Timeline and Reputation Management
- Apple Siri gender bias or glitch?
- Google+ vs Facebook – its not over yet!
- The Ethics of Self Promotion Through Charitable Causes (A Case Study)
- Google scraps sidewiki – will you miss it?
- Facebook, the trust factor
- BlackBerry Blackout- RIM’s Reputation Takes another Hit
- Twitter to lose its reputation as a free speech platform?
- IIPM worried about Google Suggest, why is it so?
- Reputation Management Tip for 2012: Brands need to tap into social media search!
- Facebook Timeline and Reputation Management
- Apple Siri gender bias or glitch?
- Google+ vs Facebook – its not over yet!
- The Ethics of Self Promotion Through Charitable Causes (A Case Study)
- Google scraps sidewiki – will you miss it?
- Facebook, the trust factor
- BlackBerry Blackout- RIM’s Reputation Takes another Hit
Social Network Sites
IIPM worried about Google Suggest, why is it so?
Google’s most popular feature with searches is ‘suggestions’. The suggestions sometimes appear much before you have finished typing. Many wonder how Google knows what you are exactly looking for.
After a court in Italy held search engines responsible for suggesting offensive terms, Google had elucidated that “search suggestion service suggests words potentially connected to the words that users type on the Google search field”. Read the rest of this entry »
Google+ vs Facebook – its not over yet!
Have you given up on Google Plus, already? The Google+ rollercoaster has been nothing short of mercurial – The fanfare, the golden invite, the Google+ launch was on hype overdrive; then came the ‘is it dead’ questions and Facebook launching new features to stay in the game. Google is now talking about brand pages in Google+, yet another feature in Facebook; and hence the question – ‘Does Google stand a chance against the social media behemoth that Facebook is?’
Google+ syncing seamlessly with Android devices: Google+ of late seems to be more about bringing all your web presence onto a single platform with easy icons and circles. So from easy instant upload of photos from your Android phones to video chat hangouts, its about getting you organised the Google way. The best part about this is that, the photos that get instantly uploaded are not available to your Google+ circles by default; you have to make it available or shared on Facebook etc manually. Google scores on privacy which has always been a sticky point for Facebook always. Read the rest of this entry »
The Ethics of Self Promotion Through Charitable Causes (A Case Study)
Social Media has been an excellent vehicle for businesses to promote their brands and products for years, and with a theoretical audience of over one billion users it’s a trend that’s set to continue for the foreseeable future. From that, it’s of little wonder that slowly people are starting to realise the potential for charities to make their mark on this global audience for the betterment of their respective causes. But what happens though when lines get crossed and businesses and charities start working together, and it becomes difficult to see exactly who’s getting the better deal? Read the rest of this entry »
BlackBerry Blackout- RIM’s Reputation Takes another Hit
Canada’s technology champion, Research In Motion Ltd is scrambling to remedy back its reputation, as an extensive series of lingering service blackouts around the world left millions of BlackBerry owners in the dark without access to emails or instant messages. The international confidence in RIM plummeted.
Last week, blackouts that began Monday in Europe, Africa and the Middle East spread to North America, knocking BlackBerry users in the United States and Canada off-line. Service disruptions were also reported in South America, Hong Kong and Japan. The annoyed BlackBerry users around the world took to Twitter and Facebook to vent out their anger. This is an example oh how the reputation of one company can be spoiled within minutes with one mistake. Read the rest of this entry »
Anatomy of a modern-day political PR campaign in India
The Anna Hazare fast, now that’s its over, was a nifty PR campaign and a great political one at that. While the 74-year-old Anna with his 12-day fast resembling the many fasts that Gandhi made for the country before and after independence has become an icon; ‘Team Anna’ walked away with PR success. Arvind Kejriwal, Kiran Bedi and other popular people like actors Anupam Kher, Om Puri and Aamir Khan all made up the PR machine behind the scenes for Team Anna. Read the rest of this entry »
Social Media Marketing – How To Use Twitter
Twitter is one of those “new things” that a lot of people keep meaning to get around to, without actually ever doing it. It’s a permanent fixture of the proverbial ‘to-do e-list’. At the end of the day, why bother? Surely it’s just a bunch of people talking about their day, hoping that other people will care that they’re “making toast” and whole lot of other inane nonsense, right?
For the most part, sure. It’s said that “Twitter is for people who can’t shut up, even when they’re by themselves” and yes, we know a few people like that! There is an awful lot of nonsense to sift through before you come across anything half-decent. But then that’s no different from literature – for every “A Brief History of Time” or “Great Expectations” there’s a thousand Dan Brown-esque books that will genuinely lower the collective IQ of human kind.
How to avoid accidental social media disasters
Do you have an active social media life? If the answer is a ‘Yes’ you need to be reading this post.
Post the ‘Weinergate’ incident, when an accidental tweet with an obscene photo that should have been made via direct message to an on-line girlfriend went public on Rep. Weiner’s timeline forcing his resignation, it is time to list out ways to avoid such social media disasters.
Armed with Android smartphones and numerous social media accounts on Facebook and Twitter is by itself a challenging situation. So you have your personal Twitter and Facebook account, and your companies’/clients’ both on a computer and sometimes even on your smartphone. Juggling these daily is daunting to say the least.
The other aspect is your own social life and how you conduct yourself in social circles, what pictures you post on Twitter and Facebook and so on. Ask around and you’re sure to know quite a number of people who have suffered the ‘Freudian slip’ or in this case the ‘Freudian click’ sending the wrong message to an ex-flame/spouse. You end up dealing with not just the horror of such a predicament but also the sinking feeling that it could have been easily avoided.
Here’s how you can avoid accidental social media disasters: Read the rest of this entry »
Anthony Weiner Lewd photo – Twitter stardom gone sour
Rep. Anthony Weiner was only a few days ago a Twitter celebrity with a large following and also listed in Time Magazine’s top 140 Tweeps to follow. Politicians who do well on Twitter are rare and Weiner sure had his moments, he’s funny and is not afraid to speak his mind.
Anthony Weiner is of course now embroiled in a controversy. His twitter account sent a lewd photo to a Seattle college student. He then screamed ‘his twitter was hacked’, and later said he cannot be sure if the picture was actually his. Democrats, Weiner’s party backers, have distanced themselves from him and comedians are having a field day punning his name.
“I can’t say with certitude,” … “My system was hacked. Pictures can be manipulated.”
Weiner on reputation damage control mode made quite a few errors…
Who’s the Ass, Judge Judge
It is too early to tell whether this has been a bad week for social networks or for super injunctions in the British courts. Super injuctions are a legal rulingtht forbids media reporting of court case. It can even cover the very existence of the court case. They were usually used to protect vulnerable individuals whose life could be placed in jeopardy if they were named. More recently they have been exploited to protect celebrities from media coverage on the basis they would invade their privacy.
Here is the problem: celebrities have a lot to protect in terms of endorsements which have substantial financial value. Should courts protect them from the fallout from their peccadilloes? Is a man who is cheating on his wife also a “family man” in the case of the widely reported footballer? Was the banker who had an affair with a colleague and had a super injunction so powerful that it could noteven be reported so deserving of court protection that even the regulators of his bank (the largest bankruptcy in UK history) were not aware of his behaviour.
The review of the system looks like it will remedy some of the issues by ensuring that all injunctions are fully explained and that they are for defined periods. This will almost certainly resolve the Twitter issues. The anonymous twitter user, like many others, was frustrated by the exploitation of the law by celebrities.
There is a wider question of whether celebrities should have a “private life” in the sense that you and I understand it. They are highly paid as celebrities and it is unconscionable that the court should protect their livelihood at the expense of freedom of speech.
Twitter to lose its reputation as a free speech platform?
Twitter is in a Catch 22 situation; it is stuck between local country laws and the freedom of speech of the Internet users and has opened its doors to censorship.
To abide with the law of the land in different countries, the microblogging site has decided it MAY ‘reactively withhold’ offensive tweets on a country-by-country basis. Well, so much for being the free-speech platform that it was all this time! Twitter has even cited reference of ‘pro-Nazi’ contents for users in Germany and France, to substantiate its move in its blog.
In a world comprised of different people with different ideas, this move from Twitter has been welcomed by few though the large chunk of Twiterati is wary and complaining. Read the rest of this entry »