Reebok’s reputation as an earnest athletic brand that could make people jump and run faster was all intact until the company introduced its toning shoe ‘EasyTone and RunTone’. The product claimed to burn that extra fat and get you that Jessica Alba kind booty. Well this was enough to tempt people to buy and fine tune their shape. Read the rest of this entry »
If something comes down your chimney on christmas eve, it could just be somebody’s else bank statement courtesy of Santander Bank who have admitted sending 35,000 customers to the wrong addresses following what they termed a printing glitch. “Glitch” is the banking term for a monumental customer service cock-up from the bank with nearly the worst customer service reputation in the UK. Santander is the Spanish bank that seems (“seems”) to have avoided the Spanish property meltdown and has gone on a bit of a buying spree since 2007 buying the UK bank/building society Abbey. Since then it has managed to obliterate the bank’s customer service reputation regularly polling at the bottom of customer service surveys.
You really wouldn’t want to be a reputation manager at Santander. The bank has failed to deliver on many of its promises and the brand has picked up little traction since the massive rebrand over the past few years. Of course, bank reputations have not really recovered since 2008 and for most customers, one bank is equally as bad as another. However banks try to position themselves as a “friend for life”, most customers know that the friendship does not extend beyond the first second of an overdraft and they know that all banks are exactly the same!
Santander are likely to be fined heavily by the regulators at the FSA for their latest failing, but it would change the core challenge for banks to make themselves more central to their customers’ lives in a positive way.
At the end of the day it is just too tempting to create an account on TripAdvisor and post a glowing review of your property on the basis that nobody will any the wiser. For over 250 hotels (you can see a rough list here) there is now a warning to consumers that effectively states – Don’t trust the reviews. Read the rest of this entry »
President Obama took to the stumps this week stepping up his campaign against outsourcing. The President on Friday emphasized his administration will offer tax benefits only to firms that create jobs in the country. It’s time for a bit of honesty, since the beginning of his presidential term, Obama’s personal popularity has surpassed that of his policies, which was obviously on shaky ground. Throughout history, American Presidents have been elected mostly upon popularity, not because of leadership skills.
He seemed to be flat-tempered, candid and intense. He came across as thoughtful and open to debate. People who weren’t crazy about his policies normally liked and respected the man. Yet his rhetoric remained unclear. There was speculation over his personality proving more popular than his policies.
President Obama’s reputation seems to be taking a dip after his much criticised health care plan and now follows the outsourcing. As said above, will his policy bring down this popularity if only he and his bunch of Economist knew where they are heading to? Economics is quite simple; do not spend more than what you earn. It’s about turning wealth from raw materials and every country in the world does this to run their economy. Some countries did that with IT and some with their manufacturing ability.
Barack Obama has to clear his stand since it all sounds staunch protectionist rhetoric. Just how practical it is since the Americans have lost every single manufacturing work to the Chinese and now that has happened they want to pin-down the outsourcing services also.
The President needs to realize that current economic system is blown up, the whole currency (USD) thing is just about matter of days taking into account that money moves around in cyberspace. So things have changed and it will be stupid to even think that US Dollar is the final thing that would buy you a pizza no matter where ever you are in the world.
Obama need not sound like a sarcastic professor but be honest and come up with careful measures how he plans to bring the economy back to track. Talking of the inevitable the President sounds duplicitous and polished and appeared rushed and extreme. The President has to inject this faith in his citizens before they start thinking that the US had its good times over and done with.
Six in Ten consumers have confirmed that their decision on where to buy, which hotel to stay and where to travel is purely based on the experience of others. So does your business have a hold on its online reputation?
Google’s two ways conversation for business reviews on its Google Places is an extension of your business to respond to online reviews. As a result, business owners can retort to both negative and positive reviews for their businesses which are left on their Google Places profile.
One of the best things about Google Places is its ability to allow average or small business owners to control their reputation online. Unlike before when customers and clients leave feedback, comments and reviews in website and business owners had no way to respond to those reviews.
Google’s John Maguire states
Engaging with the people who have shared their thoughts about your business is a great way to get to know your customers and find out more.
Google Places allow business owners to deal with their reputation in a better way because this allows them to respond to reviews both positive and negative with same perception as the reviewer. Business houses have to take ownership of their listing; many businesses do not maintain ownership of their Google Places listing which results in damaging their reputation and their business while the business owners remain ignorant.