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Reputation Online
Internet Reputation Management to favor your business
May 28, 2010 | 
Author Every business house is familiar with online reputation management. But, here we are not talking about something that happens when your PR is under fire or you have lot of negative content in the search engine. Well for Internet Reputation management, it has nothing to do with negative or bad contents, it’s just a away to keep your business on the top page of search engine unwary of negative comments. This is to minimize any affect from future negative content propaganda. More businesses houses are taking Internet reputation management seriously, and this comes as a powerful strategy that keeps your business on top undeterred by negative postings.
A successful Internet Reputation Management is about how to amend damages taking into account a 360 degree view. An aggressive SEO is then undertaken, which is followed by creating supportive content in the form of blogs, media releases, social media linking etc.,
So no matter negative content or not; Internet Reputation Management if taken care in the beginning will always allow business to remain on the first pages of search results. And when negative information try to connect with the search terms, your website and business will be already enjoying a strong position on the first page of search engines. Remember, only less than 4 percent users ever scroll down to the last result on the first page, and even less make it to the second page.
Reputation Management For.com-
Internet Reputation Management is more like a guard, that takes care of your online reputation while you concentrate on your business.
Online Reputation Management and Social Networking
Have you given a thought on what social networking can offer your company or brand? Well, almost all big or small businesses and brands seem to have adapted to social networking. Many embraced it as a new fad in the communication scene, whilst some took it as a tool to market.
But do you know that social networking sites can boost up your online reputation and brand value as well? There are a huge number of social networking sites today like, Twitter, Facebook, Myspace, Ning which have transformed the style of communication and networking to a great level. Apart from millions of individuals and organizations; more than half of the Fortune 100 companies possess a Twitter account. These sites give the platform and space to share information and expand the network easily.
A recent study has even revealed that social networking has been a great help to build and maintain employee engagement and brand reputation. Twitter and Facebook are those management tools which have come up to pave a way for a forum or open dialogue, bringing your reputation in a more positive light.
It even tells what people have to say about your product or brand and what you are missing out. It may sometimes be a threat for your reputation, but by responding to allegations you can limit your damages quickly and can rectify things better. It is essential to understand what all is being said on social networking sites, a wrong statement can be a threat to your reputation. What all you say, remains influential to your brand. The positive use of these sites can reinforce your brand and online reputation is what we can take away from all this.
Posted in Company Reputation, Damage Limitation, Negative Forums, Online PR, PR / Public Relations, Reputation Management, Reputation News, Reputation Online, Social Network Sites | 
Tags: Blog hosting services, facebook, Facebook Inc, Myspace, Online Reputation, Online Reputation Management, Online social networking, ORM, reputation, Reputation Management, Social information processing, social media, Social network aggregation, Social network service, social networking, Social networking sites, Technology/Internet, twitter, Twitter Inc, Web 2.0, World Wide Web | 
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The Queen, the BBC and the “unreserved” apology
What is BBC quick to offer other than news? an hopeless apology. This time again Danny Kelly the 39-year host of the afternoon live show on BBC WM, while playing the National Anthem announced to his audience that Queen Elizabeth II had died. The producer of the show was heard to have jumped in to do the damage control and said, “You can’t say that!
Kelly on his part clarified that he was referring to a “friend” on the show Facebook page who had the same name and the person is missing now.
A BBC spokesman later said
The BBC apologizes unreservedly for it,” adding that the two-hour show broadcast from Birmingham would be taken over by another presenter until next Tuesday
No matter what, but his joke has not gone down well with the BBC, as well with Media watchdogs. Secondly this episode has raised severe question about the honesty of the BBC. How many times do they repeat this, a trusted house that BBC is fast losing the sheen across the world. This blatant joke again has tarnished the BBC ever descending reputation.
Online reputation of BBC is also going down the drain. Type BBC on Google and ‘Queen death joke’ news appears on the first page, and rest the search engine will ensure to push it up the list when more people will start searching for this story post reading this blog.
Reputation Management For.com wonders if The BBC know that it just takes a matter of time to lose that special place in the tabloid world. This is one reason why the BBC should start thinking to put their house in order, before they are asked to fund themselves.
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HTC Counters Apple with Lawsuit
I have been following this Apple and HTC saga with great anguish. Back in March 2010, Apple Inc fired a lawsuit against HTC claiming that they infringed on its numerous patents. Now, last Monday HTC fired another salvo against Apple, complaining to the International Trade Commission to stop Apple from selling the iPod, iPhone and iPad.
HTC on the contrary has also accused Apple of stealing its patents about cellphone directory, power-management technology and hardware and software. As both the companies mudsling each other I get an idea that both have infringed on each others intellectual property.
From the business aspect, Apple’s attack on HTC was in some way to pull Google Inc, since HTC’s smart phone is based on the latter’s Android software, which gives them an edge over Apple’s iPhone. HTC’s counter action on other hand was on the expected lines.
Jason Mackenzie, HTC’s vice-president for North America, in a statement.
We are taking this action against Apple to protect our intellectual property, our industry partners, and most importantly, our customers that use HTC phones,
Now how strong HTC’s patent portfolio is something to be debated later, it’s not the phone specification that interest me but the way Apple loose their secret every time. They spend million dollars to come up with a product saying it’s unique, and then spend some more millions to keep the secret. Sadly the trade secret is all over the place. It’s like you want to keep the fire, but don’t want to feed the flame.
Reputation Management For.com feels that Apple or any company should protect their intellectual property or least get used to such situation. In the age of Internet and social media this is how it will be and won’t be getting any better. But, every time raking up controversy generates negative influence, least you pump another hundred thousands to convince your consumers. We know where law suits end up, and finally you are back to mind your business, but this time post-mud slugging you may have to satisfy by losing a major chunk of your market share and Reputation.
How ignorance can damage your online reputation
Being ignorant about socializing on Internet can ruin your company’s online reputation without you knowing it. Blogging about your companies internal matters, tweeting about any disgruntled customer, talking about the company disputes on facebook, can send out a negative impression about you, and in return you may be damaging your own reputation. We tend to forget that reputation is made or lost on these social networking sites, which has taken over everything these days.
A small flaw committed online can cost you a lot, there’s always a danger in conversations you make about your company online, every word you put up can create a ruckus for your business online. Study suggests that big reputation blunders are done on these social media sites, where people ruin their company’s image by making comments which raises a question on the credibility of their brand.
Another factors are emails and forums where you discuss and seek public opinions about your business issues, unknowingly putting yourselves in a state of judgement. The message is loud and clear, you have an issue at hand and your company’s reputation is at stake.
These common yet essential factors do play a decisive role in making or breaking your companies online reputation. Be careful what you discuss and post online viz-a-viz about your company. An ignorant statement can take your hard earned online reputation to no returns.
Posted in Bad Press, Company Reputation, Damage Limitation, Online PR, PR / Public Relations, Reputation Management, Reputation Online, Social Network Sites | Tags: blogging, facebook, Online Reputation Management, PR / Public Relations, Reputation Management, Social networking sites, twitter | 4 Comments »
Reputation Management For All
Is online Reputation Management vital for ordinary people? I mean for people who don’t own a business or website and need not have to worry about their online reputation. How important it is for them to have reputation management?
Most of the time people are not bothered if it really makes any difference or affects them in their daily life. But to be frank, it makes a lot of difference to have a perfect online reputation especially if your are a professional in any core area. The reason is today potential employers/companies will search for you on internet to get a first hand information before they hire you. This means somebody is looking at your online presence.
One search and your profile on Myspace or Facebook appears, and thus the details. As expected you should be on Twitter by now and they will see how often you tweet. All this makes a fine preliminary package for anybody to get an overview about you. So the fact is, either take it or leave it, somebody is monitoring your online reputation.
Call it ego surfing, but most of the searches on Google and Yahoo is done for peoples’ name and their email addresses, sometime that includes even phone numbers.
Why such searches are done? To get an overview of the person.
And who does this kind of search? It can be anybody; someone who wants to date you, or a person wanting to partner you for business or as said above an employer.
This shows how important it is to have an online presence and positive reputation, just one click and there you have a whole lot of information.
If searching for your name returns negative results on the first page of the search engine, you may need reputation management. It will only help you have a clear online image and get you onto new ventures.
Posted in Bad Press, Celebrity Reputation, Reputation Management, Reputation News, Reputation Online | Tags: facebook, Myspace, negative comments, ORM, Reputation Management | No Comments »
Shashi Tharoor’s Controversial Pandora and his Reputation
Regardless of his impeccable credentials as a diplomat and him being the emerging face of Indian politics, Shashi Tharoor was recently made to resign from his post of Minister of State for External Affairs, on the grounds of illegal use of his office. Being a writer, sportsman, politician and above all a top UN diplomat, Tharoor was in a soup with nothing much to prove his part clean.
Ousted by Congress, Tharoor might not have ever dreamt of such an exit with allegation from all sides including no support for him from his very own ruling party. Well, seems Tharoor failed to score when it came to build a good PR internally in his party, though he enjoys over 700,000 followers in Twitter. Alleged for being involved in the auction of the Kochi team in the IPL, Tharoor never thought in his scariest dream, that his love for Kerala will turn up to him in such a fashion.
Being an ardent twitterer Tharoor’s (@ShashiTharoor) message have irked his party for a couple of occasions in the past, he was the first minister who came out open via Twitter and tried to connect with the masses. If Mr Tharoor would have used his social networking and twittering skills which is something new to Indian politics, to clear the air about the alleged scandal, then he would not have landed in such a mess, and the damage would have been minimized. Tharoor’s flamboyant persona and cool attitude had enough supporters on twitter, but being a politician Tharoor needed to distinguish his private and public life, before flaunting his girlfriend openly. All this has raised several repercussion, with the big question, whether Shashi Tharoor is a mis-fit in the Indian political scenario?
Claiming innocence in Lok Sabha Tharoor said, “My conscience is clear and I know I have done nothing improper or unethical”
Whatever be the case, we at Reputation Management For.com strongly feel that Shashi Tharoor needs to make sure that he comes up strong over all these controversies and restructure his political reputation. He needs a well defined PR strategy in parliament to successfully make up for his lost glory.
Posted in Damage Limitation, National Reputation, Online PR, politicians, PR / Public Relations, Reputation Management, Reputation Online, RM Commentary | Tags: Indian politicians, Indian Politics, Online Reputation Management, politicians, politicians reputation management, PR / Public Relations, Reputation Management, Shashi Tharoor | No Comments »
Brand Reputation Management is imperative
Brand Reputation Management - it all starts with social websites. The content on Social websites are consumer generated, more people use social media to share their agony about a service or product. So watch out, the CGC (Consumer Generated Content) on social media may be different from your company’s policy, and if left unattended it will have a huge impact on your brand. So there is a need to track what is being said about your product.
We at Reputation Management For.com understand that brand is the foremost important thing for every company. When we talk about brand reputation management…
- It’s a strategic approach to reinstate your online image, to turn negative into positive that allow customers to vest faith in your brand, and
- A tactical approach with search engine optimization targeting keywords, to help businesses in the long run to give you an edge over others.
At times targeted keyword SEO also fail to get the desired results and then pushing down negative content can be quite challenging. Most successful online reputation manager sometimes find it hard to get rid of bad press despite pumping heavy finance. This is probably because of the nature of the content that sounds more like advising business owners on how to reform their business or brand. So dealing with negative content can be a nightmare.
Secondly, as the number of visitors on such social website increase it tends to rank high on search engines, unfortunately it will be above your official website. This results in the need for brand reputation management.
How do you go about this? Never think brand reputation will improve by itself. There are plenty of opportunities and you just have to pick the right ones. A few things you need to be doing.
- Company needs to be a Media Socialite, it needs to on top of the latest thats happening in the social media circles and update itself,
- Hands-on experience with technical blogs and internet marketing skills will add value to your initiative,
- Promoting your brand online through blogs, articles, discussion forums and press releases, is also a great way of letting your voice be heard, and
- Monitor your brand reputation by setting Google alerts, which is easy and free to keep track of your brand. The company can even start a parallel website to counter bad press and allegations if any.
Brand Reputation Management is all about the expertise in promoting your company’s brand and apply preventive tactics accordingly for the long-term. Brand reputation management, after all your business hinges on it.
So why outsource your reputation management
The cost to employ our services would normally cost the equivalent of hiring 1 content writer, but instead you get an experienced team to help guide and protect you from the pitfalls of the Internet. It is for this same reason that Heinz Backed Beans don’t set up their own supermarket like Tesco or Walmart, it just does not make practical sense. Often we have clients who have tried to handle reputation management in house only to end up making things much worse.
Reputation management should be treated in the same way as branding, you cant necessarily measure the results directly. In a recent listing of the world’s best valued brands by Business Week and Interbrand, the report reveals an astonishing impact and influence of brand equity on the market value of a company.
Branding is about the product or services, reputation management is about how you deliver on that promise, one element cannot work without the other. If you spend 1 million dollars on re branding then it it crucial that you also allow a budget to protect it through Online PR.
If you need help with reputation management and crisis marketing then please contact us directly in complete confidence.
Posted in Online PR, PR / Public Relations, Reputation Management, Reputation Online | Tags: Outsource, Reputation Management | No Comments »
Corporate Reputation Management – Your business needs it!
Your brand is the most essential part of your business. Have you ever thought of how people view or value your brand? You may be running a big company, or may have a team of professionals, and generate a lot of revenue, but everything falls short when you lack sound corporate reputation management.
You may find it odd, but its true that external factors affect your business, it can be either a negative effect or a positive one. Corporate reputation management helps you to have a control over your business.
Studies suggest that only 9% of companies in the Fortune 100 list have control over their respective business or brands. This was based on the top ten listing shown on the first page of search engines and on how many of those top searches were owned by the said company.
Corporate reputation management rolls out a strategic plan to establish a control over the search results shown on the first page and even makes sure that the contents shown are all positive. It is very important to have a control over your business to maintain that positive online reputation. But it was also noticed that many big companies including the Fortune 100′s have negative comments about their products in the top page of Google. Beware! This will dampen the value of your brand in the long run, if not dealt properly.
Many business houses remain ignorant about the importance of online reputation management and bad press. But there are firms that deal with the company’s reputation and provide concrete SEO based reputation management solutions to overcome their reputation crisis and restore the lost sheen.
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