Reputation Online

Top Ten Don’ts of Reputation Management

Yesterday we did a piece on the Top Ten Reputation Management Tips, detailing 10 things you really should be doing to preserve your own/brand name on t’internet. And, while we freely admit that the list wasn’t exhaustive, there are also some things which – equally as importantly – you should NOT be doing. Whilst amicable that you should wish to fix any issues that may arise, within you is the potential to make things a whole lot worse, too.

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Top Ten Reputation Management Tips

Ok, here should be a comprehensive guide to managing your own online reputation and the things you SHOULD be doing to preserve your own/brand name. If you’re here, you’ve already shown an interest in making sure you’re doing what you can to keep your head above the proverbial current of the internet. Or you’ve found yourself in an unpleasant situation and are facing unwarranted negative press/publicity and are seeking ways to rectify your situation.

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SyFy Kills Stargate Universe (SGU) And Reputation

[Updated 13/06/2011] I don’t envy the work of a TV Network President. I envy the salary, sure – but trying to ensure that television continues to make money at the cost of quality, principles and a core fanbase can’t be easy. That’s probably not the way the job should work, but just try telling that to Dave Howe, President of NBC Universal’s ‘SyFy’ television network. Hordes of fans are turning their backs on the cable channel, and it’s primarily down to the decision to cancel fans’ favourite: Stargate Universe.

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Know Thy (Social Networking) Self

They say imitation is the greatest form of flattery. They say that impersonation is a form of imitation. Ergo, shouldn’t impersonation thus be considered flattery? Well, no – not really. Especially not if, whilst impersonating you, they’re actively making you look bad. And unfortunately, this is becoming an increasingly ‘popular’ practice amongst social networking sites.#

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How PR is out and Reputation Management is in

There is a saying that even bad publicity is good publicity, but that may work for Hollywood and that is not the case here. Reputation Management For.com conducted a study and learned that corporate crisis might very much result in online negative publicity, lowering the repute of the company. It was further found that most companies still tend to follow public relations and don’t see the value in ORM (online reputation management) until they get bonked in the head with devastating bad publicity. It’s in such situations that the effect of public relations becomes invaluable. Read the rest of this entry »

Doctors’ reputation and online reviews

From restaurants to hotels there are reviews for just about everything and doctors are no exception. There are millions of critics eager to post their last night experience about a chicken dish or grumble about a lethargic service and they will find a place to post them.  Similarly websites like ratemd.com or angislist.com is a place where users post comments about their physicians. A Doctor will have hundreds of happy patients, but it only takes one bad review to trash a Doctor’s online reputation.

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Social Media if not handled properly can wreck your reputation

In this era when everything is decided online and just a click away, social media is one such thing that comes as handy. One negative review if failed to deal with can give you nightmares. A recent survey conducted in the UK reveals how major companies believe that Social networking is a ‘big issue and a potential risk to their brand and reputation.

Reputation Management For.com has noted an interesting factor, that most companies do not have a social media button or twitter streams on their websites. Companies fail to realize that social media is more than marketing since this medium determines key business judgments today.

Something that comes quickly to the mind is the Vodafone twitter gaffe, and how a customer service staff by mistake posted an obscene message on the company’s twitter account. This caused the company to issue an apology to thousands of its followers. Though Vodafone acted quickly and deleted the tweet, but users were quicker and saved a copy and circulated it on the internet. The point is one wrong move and it spreads like wild-fire on social media. So this is one example to say how companies need to ascertain to counter and monitor social media. Read the rest of this entry »

How Social networking sites influence search engine results

To rank first on major search engines is an objective most internet marketers and websites look for. Most of the companies optimize their websites to get on that first page of search engine results to invite visitors to their website. But is there anything other than SEO to get there?

Well, there are the Social Networking sites, and there’s enough evidence that SNS influences search engines. What happens, for example, when you have a facebook site with 10,000 fans and as many ‘likes’? Do they show up high on search engines?

There’s no doubt that Google closely monitors social media data with real-time Twitter updates integrated into searches. Now how they use it is a different story and it’s very hard to say because strong social media popularity usually converts high ranking on search engines. It’s a clear indication that Google uses it to determine what a trusted source is and this was something they had mentioned long time back.

Brand value of a domain was a ranking factor Read the rest of this entry »

How to keep your company away from Google suggested ‘scams’, ‘reviews’ and ‘complaints’!

If your company is doing well in business, you can expect anything from scams to complaints being suggested by Google that will only do it harm. Today, Internet is a huge virtual market place and it is important for any business to maintain a positive feedback or image on the web in order to do well. It is certain that you’ll get some negative reviews or listings even in your Google suggestions when your company name is searched.

The number of companies coming under attack from unscrupulous competitors, ex employees and anyone with a grudge  are increasing.  These third parties have enough time on their hands to submit a false complaint or allegation against your company in the hope that it will be seen by potentially new and existing clients. This is done with the intention of creating enough doubt in the minds of your clients that they will continue to search for competing companies. Read the rest of this entry »

British Airways gets its share of reputation bashing via the easyJet Servisair tussle!

How popular is British Airways when it comes to bad customer service.  Well!! They always seem to sneak in whenever bad service is talked about.

Recently easyJet was been dragged into a wrangle with their ground handling agents Servisair. The passenger handling company alleged how easyJet force their check-in staff  to act more like policemen than customer service staff to meet the low-cost airline’s strict baggage rules. Read the rest of this entry »