Reputation News
Murdoch reputation takes a hit
This happens when you don’t handle crisis the way it should be. Murdoch’s News Corp is facing the heat over its phone hacking scandal, which is doing significant damage to its reputation. Interestingly the news broke out just in time when Murdoch was going to take over the British Sky Broadcasting. Later giving in to the pressure from the UK Govt, he dropped his plan. Read the rest of this entry »
How PR is out and Reputation Management is in
There is a saying that even bad publicity is good publicity, but that may work for Hollywood and that is not the case here. Reputation Management For.com conducted a study and learned that corporate crisis might very much result in online negative publicity, lowering the repute of the company. It was further found that most companies still tend to follow public relations and don’t see the value in ORM (online reputation management) until they get bonked in the head with devastating bad publicity. It’s in such situations that the effect of public relations becomes invaluable. Read the rest of this entry »
Doctors’ reputation and online reviews
From restaurants to hotels there are reviews for just about everything and doctors are no exception. There are millions of critics eager to post their last night experience about a chicken dish or grumble about a lethargic service and they will find a place to post them. Similarly websites like ratemd.com or angislist.com is a place where users post comments about their physicians. A Doctor will have hundreds of happy patients, but it only takes one bad review to trash a Doctor’s online reputation.