Reputation News
Reebok reputation takes a $25 million hit for deceptive info on toning shoe
Reebok’s reputation as an earnest athletic brand that could make people jump and run faster was all intact until the company introduced its toning shoe ‘EasyTone and RunTone’. The product claimed to burn that extra fat and get you that Jessica Alba kind booty. Well this was enough to tempt people to buy and fine tune their shape. Read the rest of this entry »
Two 5-Star hotel reviews up for just $5 – Hotel Reputation
We live by five star ratings to just about anything you can buy or do in the online world these days. To plan a holiday or buy a best-seller we go by ratings and reviews online on TripAdvisor or Amazon. Real people telling you their joyous experiences helping you decide it all. Or NOT! This New York Times article lifts the lid on fake rave reviews. Here is an excerpt… Read the rest of this entry »
Physicians’ Reputation- do you encourage positive reviews from patients?
Our finding shows that most doctors worry about negative reviews posted about them on review websites. Physicians’ know that it’s just the mouthing off unhappy patients. Review website often doesn’t take the responsibility to ascertain the negative reviews are baseless and fictional. For example In one case we found a “review” that was demeaning beyond belief, the so-called patient was an ex- girlfriend of that physician and she had a personal agenda in doing so. But not everybody will realize the quality of such information and the significant impact it has on the physician. Read the rest of this entry »
Twitter to lose its reputation as a free speech platform?
Twitter is in a Catch 22 situation; it is stuck between local country laws and the freedom of speech of the Internet users and has opened its doors to censorship.
To abide with the law of the land in different countries, the microblogging site has decided it MAY ‘reactively withhold’ offensive tweets on a country-by-country basis. Well, so much for being the free-speech platform that it was all this time! Twitter has even cited reference of ‘pro-Nazi’ contents for users in Germany and France, to substantiate its move in its blog.
In a world comprised of different people with different ideas, this move from Twitter has been welcomed by few though the large chunk of Twiterati is wary and complaining. Read the rest of this entry »