Press & Journalism

Anatomy of a modern-day political PR campaign in India

The Anna Hazare fast, now that’s its over, was a nifty PR campaign and a great political one at that. While the 74-year-old Anna with his 12-day fast resembling the many fasts that Gandhi made for the country before and after independence has become an icon; ‘Team Anna’ walked away with PR success.  Arvind Kejriwal, Kiran Bedi and other popular people like actors Anupam Kher, Om Puri and Aamir Khan all made up the PR machine behind the scenes for Team Anna.  Read the rest of this entry »

Reputation Management, why you need it?

If you think that the online information about your product is as secure as you thought, I will be sorry to say you are wrong. You never know unless you are tracking your online reputation if any disgruntled customer or competitor is griping about you on Facebook and twitter. A close introspection and we found that Facebook status and twitter updates appear in Google’s search results faster. Why Google? Because that’s where 90% of internet users go to fetch information about you. So make sure what you want them to know about you because your understanding about your brand and product is not what you say, but what Google suggest it is. Read the rest of this entry »

UK Bribery Act 2010 Could laws like this affect your buiness reputation

There are many laws out there that company’s could be breaking without even realizing it.  It’s important to make sure they you keep updated.

The UK Bribery Act will fundamentally change anti-corruption enforcement for companies doing business in the UK. With support across political parties, the bill is likely to become law in 2010. Significant new enforcement activity will include large penalties and possible prison terms for organizations and individuals.

From UK Bribery Act website

A survey in 2006 by Control Risks, a consultancy, estimates that a quarter of UK-based international companies have lost business to corrupt competitors in recent years, while figures from the World Bank suggest that bribery adds up to 10% to the total cost of doing business globally.

Its not only the law you could be breaking if competitors catch wind of any companies taking part in such activities then your reputation could be permanently damaged if they start posting on SNS’s etc.  Keeping up to date with changes in the law will keep you out of the courts and the papers!

 

 

 

Top Ten Don’ts of Reputation Management

Yesterday we did a piece on the Top Ten Reputation Management Tips, detailing 10 things you really should be doing to preserve your own/brand name on t’internet. And, while we freely admit that the list wasn’t exhaustive, there are also some things which – equally as importantly – you should NOT be doing. Whilst amicable that you should wish to fix any issues that may arise, within you is the potential to make things a whole lot worse, too.

Read the rest of this entry »

Top Ten Reputation Management Tips

Ok, here should be a comprehensive guide to managing your own online reputation and the things you SHOULD be doing to preserve your own/brand name. If you’re here, you’ve already shown an interest in making sure you’re doing what you can to keep your head above the proverbial current of the internet. Or you’ve found yourself in an unpleasant situation and are facing unwarranted negative press/publicity and are seeking ways to rectify your situation.

Read the rest of this entry »

#Injunctionsuper goes global

Twitter has outed the celebrities who have taken out super injunctions in the british courts to stop the press mentioning their names and to protect their reputations. Twitter users know who they are now after a weekend of febrile speculation and outing. What does it mean? Read the rest of this entry »

How PR is out and Reputation Management is in

There is a saying that even bad publicity is good publicity, but that may work for Hollywood and that is not the case here. Reputation Management For.com conducted a study and learned that corporate crisis might very much result in online negative publicity, lowering the repute of the company. It was further found that most companies still tend to follow public relations and don’t see the value in ORM (online reputation management) until they get bonked in the head with devastating bad publicity. It’s in such situations that the effect of public relations becomes invaluable. Read the rest of this entry »

British Airways gets its share of reputation bashing via the easyJet Servisair tussle!

How popular is British Airways when it comes to bad customer service.  Well!! They always seem to sneak in whenever bad service is talked about.

Recently easyJet was been dragged into a wrangle with their ground handling agents Servisair. The passenger handling company alleged how easyJet force their check-in staff  to act more like policemen than customer service staff to meet the low-cost airline’s strict baggage rules. Read the rest of this entry »

Universal and Sony Music Catch ‘Instant-Cardle’ Fever

Entertainment industry behemoths Universal and Sony Music have unveiled plans to "take on music piracy" by adopting a new policy on releasing records. Up until now, singles have been released on the radio up until 6 weeks in advance of their official release date in a practise known as "setting up" a record. This is of course to help build hype and demand so that when the song is officially released it'll make lots of sales and everyone will make lots of money. But, after Matt Cardle's success for his Christmas release (which was released on the radio and made available for purchase simultaneously), a serious rethink went underway... Read the rest of this entry »

Online Impersonation now illegal in California

A new law- SB-1411 now makes Online Impersonation illegal in California. Truly a first of its kind for the online world, and then this law is a good first step to combat online impersonation done in anonymity, an option that previously, victims never had.

Reputation Management For.com is glad that this law comes in the way for online protection for business in the state of California, where SB-1411 got effective since 17, January 2011. Read the rest of this entry »