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Online PR
How important it is to reply to the reviews?
August 10, 2010 | 
Author Replying to reviews on your website is an important part of your online process. It is time that business small and big should start thinking about this seriously. Reviews may be good or bad, responding to them adds to the credibility of the company. It is also a part of your online reputation management that sustains your online image. To remain aloof to reviews is an unprofessional approach which reflects on the reputation of the company.
But what needs to be dealt with care is how you respond to reviews, as part of your business goodwill you need to understand that you are addressing the issue brought up in the review. The review may criticize your way of doing business, and as a responsible business house you need to take it from there while clarifying your position. This move will induce confidence and respect and customers feel privileged that you responded to their likes. Review sites are great platforms to build a solid rapport with your business associates. Responding to reviews generates a feeling that you are taking seriously what is been said, and that you intend fixing the issue.
Reviews are a mirror to your business that shows where your business or brand stands. It clearly shows how people perceive your company. A chance to amend flaws or even mend what is lacking. Lately it has been seen that nearly every company in today’s era pay attention to what is been said online. The race is in keeping the company customer friendly and leaving no stones unturned to achieve that goal. Nevertheless doing so surely enhances the friendliness of the company and builds a positive image. One should be really objective when replying to the reviews, as it’s a part of official dialogue.
Being pro-active in answering to your reviews shows the users that you care about them and this enhances your goodwill. So companies need to take every chance to respond to reviews and critics as this is an integral part of your reputation management.
Mel Gibson reputation – Is the worst over?
As we mull over how Mel Gibson’s reputation, future plans and how even a comeback can materialize, he seems to have found some reprieve. Mel’s ex-wife has come out with a signed affidavit saying he was never abusive towards her or her children. This coming from a 28-year marriage does bring in some good tidings for the star.
However, there is still that question – “Will Mel Gibson go to jail?” to be dealt with and the legal teams are probably going to battle it out over extortion threats from Oksana Grigorieva and spousal abuse from Gibson being fought at length. From a celebrity crisis and damage control angle, Robyn Moore’s affidavit is like a God-sent for Gibson.
It’s almost certain that Hollywood will let things play out and wait for the outcome of the legal case for child custody. Whoopi Goldberg’s attempt at supporting her friend is frankly not enough, apart from the ‘racist’ tag Gibson also needs to fight his ‘misogynist’ and ‘abuser’ tag.
Like Tiger Woods who is now battling golfing trouble after his reputation debacle Mel Gibson will have to make a comeback that is so awe-inspiring that all’s forgiven in the name of art and cinema. Tiger Woods is well aware of this as well as he fumbles to get his groove back on the green.
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Posted in Celebrity Reputation, Damage Limitation, Examples, Online PR, Reputation News | 
Tags: Mel Gibson, Mel Gibson reputation, Misogynist, Oksana, Racist, Tiger Woods | 
1 Comment »
Fame comes with a price – Social conduct and celebrity reputation!
Do you ever think before you act? If not, then better develop a habit of doing so, especially when you are a celebrity or known personality. Your behaviour has an immediate impact on your reputation, it might sound clichéd, but practically it makes a huge difference to your image and reputation.
Usually in case of celebs such reputation disasters occurs when misconducts or anger tarnishes their social image. Being vulnerable, a single false move can bring down the reputation drastically.
Behaviour and social conduct has a lot meaning and value when it comes to celebrities. Always in the limelight, these so called stars are social figures and their acts are watched by millions. Any bad conduct from their end can be axing their own feet. In many instance it has seen that, how celebrity image has fallen down by their misconducts or offensive acts. Whether it’s by being rude to the media or by having a foul mouth, violent behaviour in public is simply disgraceful.
Some of the offensive acts by the celebrities:
- Lindsay Lohan was recently charged with carrying “contraband” found in her wrecked car.
- Paris Hilton was sentenced to 45 days in jail for driving on a suspended license.
- Mel Gibson verbally abusing and slapping his girl friend.
Robert Thompson, a professor of popular culture at Syracuse University said “Celebrities behaving badly is certainly not an uncommon thing to find throughout history and it is certainly not going to fade away.”
To maintain and protect your reputation today is far difficult than the hardships you faced to gain that fame, as the adage goes, “With great power comes great responsibilities”. In the same way, it asks for great responsibility to sustain that fame and glory.
However, if you are looking to rectify your flaws, then we at Reputation Management For.com suggests, a concrete PR strategy and reputation management plan, which will help you to repair your lost image and resurrect from the damages. Reputation management even helps you to manage and enrich your reputation, and also helps to keep track of the status of your reputation. Celebrities and social figures are recommended to shield there reputation with a systematic reputation management plan, especially at a time when social networking has given people the space to air their views easily.
Posted in Celebrity Reputation, Damage Limitation, Online PR, Reputation Management, Reputation Online | Tags: Bad Press, Celebrity, Celebrity reputation management, Human Interest, Lindsay lohan, negative comments, Online Reputation Management, PR / Public Relations, Repuatation Management, reputation, Reputation Management, Society, wrecked car | 2 Comments »
Can the Mel Gibson reputation ever recover?
Mel Gibson is once again in the news, well this time again not for his celebrity image, but the ‘Brave Heart’ actor seems to have lost it all. Gibson has been accused of slapping his ex-girl friend, Oksana Grigorieva twice on her face. If this was not enough, then the recorded racial slurs made by Gibson has put him in probably the worst backlash ever.
Top 21 google search results for Mel Gibson
A glance at the chart and its plain that there are more negative contents and news about the star, with nothing much positive to report on Gibson these days.
Posted in Celebrity Reputation, Damage Limitation, Online PR, PR / Public Relations, Reputation Management, Reputation News, Reputation Online | Tags: actor, American film directors, Bad Press, Celebrity reputation management, Cinema of the United States, Entertainment/Culture, Film, Gibson, Gibson Guitar Corporation, Human Interest, Mel Gibson, Mel Gibson DUI incident, Mel Gibson online reputation, Mel Gibson reputation, Online Reputation, Online Reputation Management, ORM, PR / Public Relations, reputation, Reputation Management, The Beaver | 3 Comments »
Reputation Management 2010 – a half year report!
Six months into 2010 and you realize the one thing that’s been recurring is big reputation crises. And how the mighty have fallen in reputation terms!! From Tiger Woods to Toyota worries, from BP oil spill crisis to Mel Gibson’s rants, from the Duchess of York scandal to the performance duds by the millionaire football stars, 2010 has brought its share of bad luck to haloed people and companies.
Reputation Management has never been this important and it’s sadly when a crisis happens that you actually tend to quantify reputation in terms of money. Reputation is indeed money and even if you argue that time is a healer, the business you lose in this period of crisis is never coming back to you.
The cool thing about Online Reputation Management (ORM) is that it encompasses PR, SEO reputation management, Branding and Crisis Management. You practically have your defense lined-up for you, ready for action. With ORM in place the bumpy ride to recovery from a crisis is largely smooth.
Finally by outsourcing ORM you actually get a whole team working for you round the clock. Being active on blog networks and social networking sites daily may not be possible when you have to go about your business. ORM goes a long way in protecting your reputation and brand online and should be part of your advertising or PR portfolio.
At Reputation Management For.com we’ve been ranking reputation of celebrities and companies based on how they fare online and we’ve often been alarmed at the naiveté with which online reputation has been handled. However, there’s much to be done to change this and this is where we come in. From regular monitoring to highlighting positive stories to damage limitation and burying negatives ORM is not be ignored.
For nowadays anyone can be an investigative reporter- a citizen journalist with phone cameras and other gadgets and anyone’s a paparazzo and celebrities beware! These are times of sting operations, consumer forums, and review sites all as keen on reputations as we are.
So yes, the year 2010 seems to be going down history as a year that could well use some reputation management on its own and here’s hoping the next six months see companies and celebrities with sound ORM in place.
Posted in Celebrity Reputation, Company Reputation, Damage Limitation, Online PR, PR / Public Relations, Reputation Management, Reputation News, Reputation Online, SEO, Social Network Sites | Tags: BP Oil crisis, Celebrity Reputation, company reputation, Mel Gibson, Reputation Management, Tiger Woods | 1 Comment »
How Reputation Management For.com works?
We have written a lot on online reputation management, but this time the topic is going to be Reputation Management For.com and the business we are doing at Reputation Management For.com. This because reputation management is now an organised industry, with big business being done.
So what’s special about Reputation Management For.com?
- We have been ranked No.2 by topseos.com: topseos.com, an independent authority on search vendors, has ranked us No.2 among the Best Top 10 Reputation Management Firms in the US for the month of June 2010.
- We don’t cut corners: We don’t like taking short-cuts or going the easy way. We work hard to win.
- We move with the times: We move with the times and take in all changes, technology-wise and otherwise too.
- We work 24×7: Spread across continents and with our team-members working from different countries, we manage to keep it all going 24×7, 365 days a year.
How does it work?
Online Reputation Management is not that simple, but with our expertise and experience, we get to make it all simple. So here’s a list of what all we do, for our clients:
- Writing blogs, posting articles etc for you, to make sure you get a real big online presence.
- Writing professional online press releases for you, keeping track of all updates concerning you and your company.
- Branding. Branding is our forte. We take you for a brand and set out to promote you using all resources available.
- Providing quality content, coming from genuine writers who have a passion for writing and who know how SEO works.
- Providing full assistance from a team of writers, SEO professionals, designers, programmers et al, spread over different parts of the world.
- Making sure your presence is felt in a big way on the social networking zone, focussing on social networking sites and doing social bookmarking too.
- Giving top priority to promptness and professionalism.
- Using advance technology, tools and gadgets that help track and mend online reputation management.
- Interacting frequently and freely with clients, making sure we deliver what they expect from us and also to impart to them the feedback that we get.
- Studying things in detail and bettering ourselves so that your trust in Reputation Management For.com remains intact…always.
What makes us different…
Well, all this is what every reputation management company does. So, what’s it that makes us different? Let’s take a look
- We maintain and mend the online reputation of a client who’s in real big reputation crisis. We have done that many a time and know ways to handle it. We salvage your reputation in the hours of the most severe of crises.
- We have been the first to recognise that the age of conventional PR is over and it’s now the age of Reputation Management. We do understand that in modern times, Reputation Management encompasses Public Relations and hence we are masters in Reputation Management as well as PR.
- We do day-to-day monitoring of our clients’ online reputation, maintain graphs, charts et al to support this monitoring.
- When it comes to using new ideas, new tools etc and making the most of research and analyses, Reputation Management For.com scores high marks.
Reputation Management and HR
Does HR (Human Resource) play an effective role to strengthen your reputation? This has been a long debated topic! Well, being the most essential and valued part of any business HR to a large extent plays an active role in shaping the reputation of your firm. HR represents the company’s reputation internally which is most valued and includes answers to what the employees feels for the company, or do they seek a role in the firm, etc. It may seem a passive factor, but it’s a most vulnerable area, where most companies falter.
Building up a good PR and reputation internally in the company reduces more than half the chances for a firm to risk its reputation.
Monitoring the internal reputation is something which most of the companies overlook; HR needs to analyze the feedback from the employees. To act unaware increases the probability for the company to earn a bad name from its own employees, this further spreads like a virus, damaging the bonhomie. To have an effective HR department reduces the risk of such internal unrest and keeps the company’s reputation protected from any employee criticisms in social networks.
Social media too develops a strong link among employees and the company, bringing in a blog or message board helps to know what the employees are looking for or facing or lacking, and gives the company the space to restructure its plans accordingly. Employees’ interest account most for any firm to stand strong, and if the employees lose trust from the firm then nothing can be done. With over 1 billion blogs and other social networking sites it’s really easy to get a bad name, and when such negative stuff comes out from your own employees’ mouth then the damage is even worse.
Reduce the risk of a bad image for your business and keep your reputation high with happy employees and their positive image of the company with effective Human Resource Management.
Posted in Company Reputation, Damage Limitation, Online PR, PR / Public Relations, Reputation Management, Reputation Online | Tags: Bad Press, Business, Business process outsourcing, Business/Finance, Company reputation management, Employment, HR, Human resource management, Human resources, Labor, management, Online Reputation Management, reputation, Reputation Management, Social Media Ventures Inc, Social Networks, Society | 1 Comment »
Dow Chemicals sinking reputation
Dow chemicals, one of world’s largest chemical producing companies seems to be in some disarray following the renewed controversy over Bhopal. Their brand ideology is built around the combination of science and technology with the “Human Element”included.
Why should Bhopal impact Dow who only bought Union Carbide fifteen years after the disaster at Bhopal? They can rightly claim no involvement with the disaster. The counter argument is that Dow bought everything including the reputational risk of Union Carbide at the same time. Has it come back to bite them. This question is especially pertinent in the light of the Mexico Oil Spill: if Amoco was to buy BP would they also suffer from ongoing reputation risk in the years ahead?
Dow has a number of worries: the damage claims of its subsidiary Dow Corning’s silicone breast implants; and now the world’s worst ever industrial catastrophe, the Bhopal (India) Gas Tragedy. It’s enough to worry any CEO, let alone brand director.
Vouching the fact came the recent reputation rating analysis undertaken by Reputation Management For.com which highlighted how the company used to refurbish its image to some repute among its clients and employees. The study also suggested the need for a crisis management with a strong PR to regain the credibility among the masses.
Being driven by so much anger and frustration of the masses, Dow needs to show responsibility and compensate for all the negligence and communicate to those affected. This will send out a strong message that Dow, is a concerned company. The company even needs to take a strong stand by coming out and presenting its side rather than staying aloof, or else the day is not far when this largest chemical producer would be more known as a killer company, even as their reputation takes a beating.
Posted in Bad Press, Company Reputation, Damage Limitation, Online PR, Reputation Management, Reputation News, Reputation Online | Tags: Bad Press, Bhopal, Bhopal disaster, Business, Business/Finance, Disaster/Accident, Dow Chemical Company, Dow chemical reputation management, Dow Chemicals, Dow Corning, Dow Environmental Inc., International Campaign for Justice in Bhopal, Midland Michigan, Online Reputation Management, PR / Public Relations, reputation, Reputation Mangement, States and territories of India, Union Carbide, Union Carbide Corporation | 11 Comments »
Air India flying low
Battling with a damaged reputation and internal unrest!
The national carrier of India, “Air India” seems to be in a complete disarray after a series of recent incidents jolting the reputation of the nation’s oldest airlines. Even before Air India could resurrect its image from the tragic crash in Mangalore which killed 158 passengers, another blow came with a strike called by Air India employees unions.
The internal unrest among the employees and management is due to faliure of the management to follow through on its latest verbal agreement to pay the lowest paid employees by July 3. The lowest paid unionized employees make less than $100 a week. Employees were angered with their pay being delayed at a time when the airline continued to buy new planes. This sorry state highlights the distorted image of the national carrier being plagued by chronic indiscipline. They lost credibility and with the mounting pressure to stay ahead in the race, Air India seems to have lost its track. This series of crisis exposes Air India’s inability to deal with crisis management. Here is what Air India’s spokesperson had to say to CNN IBN :
“We will not tolerate any strike. Striking employees will be subject to loss of wages and productive incentives.”
Left with a cumulative loss of about Rs 8000 crore, a battered reputation, and unsatisfied employees and customers, the international carrier will have a hard time to regain its respect. Absence of a solid PR is something they need to bring in to salvage their reputation. With competition and competitors looming high, Reputation Management For.com does not think Air India can afford to take this luxury to give PR a miss. High time they mend and sort the crisis before its too late to fasten their seat belts.
Posted in Company Reputation, Damage Limitation, Online PR, PR / Public Relations, Product Reviews, Reputation Management, Reputation News, Reputation Online | Tags: Air India, Air India Reputation, Airline, crisis management, India, Labor, Online Reputation, Reputation Management, USD | No Comments »
What can reputation management do for you?
Reputation Management services has become a key aspect for almost all companies. This dynamic service is coming to be regarded as a major boon for all businesses, brands, individuals and products who were victims of this so called reputation crisis. Your company’s reputation might be immaculate at present, but one can’t predict when the situation turns around.
Reputation management services might be something new, but in such a short span of time it has proven its mettle and has got recognition globally. From politician, sports personalities, celebrities, companies to doctors have all embraced it as yet another aspect or PR. It can’t be denied that many companies and brands are benefited with the effective tools of reputation management. No matter its a small business or a Fortune 500 company, reputation management service is meant for all.
It is debated that, the results of these reputation management services comes gradually and not in a haste. Well, to bring your reputation up is a systematic process needs patience, as this is a sensitive area. To promote a brand or key phrase and to optimize it correctly asks for time, and to further push down the negative results and at the same time bringing up positive contents needs a concrete strategy and proper allocation. Meanwhile the use of a pro-active SEO campaign is a smart way to bring up your brand image and reputation in search engines.
Many companies argue that, its really pain staking to sit and watch all negatives about the business, even after resorting to these reputation management services, but they have to understand the sensitivity of the issue. Reputation management campaign works as a process and it slowly weaves a positive image for your brand, making sure the credibility of your brand or company is never lost.
How it works :
After analysing the position of the company online, with the help of the articles, web pages, blogs and pictures, the reputation management plan is designed. After judging your present status online and by knowing how people perceive you, the repair works of your online reputation starts off.
As we all know ‘Google’ does an index of new pages fast, so by publishing blogs, web pages and articles about your company we can bring the positive side of your business. As your page gets cached by Google, you can work more stringently to rank those pages on the top searches. It can take a minimum of six months to get the results, but at the end of the day you are satisfied with what Google is coming up with about your company or brand . You have more control of your reputation and that makes all the difference!