Coincidence: Joanna Newsom’s Kingfisher song so apt to our subject:
Whose is the hand that I will hold?
Whose is the face I will see?
Whose is the name that I will call?
India’s Kingfisher Airlines’ bailout saga highlights the sorry state of Indian Businesses and its crony-centric policies. This shows the poor corporate administration, poor regularization, banking inexperience and absolute lack of accountability. Read the rest of this entry »
There is a saying that even bad publicity is good publicity, but that may work for Hollywood and that is not the case here. Reputation Management For.com conducted a study and learned that corporate crisis might very much result in online negative publicity, lowering the repute of the company. It was further found that most companies still tend to follow public relations and don’t see the value in ORM (online reputation management) until they get bonked in the head with devastating bad publicity. It’s in such situations that the effect of public relations becomes invaluable. Read the rest of this entry »
We recently did a post talking about new rules that had been put in place to help protect individuals from falling foul of rogue modelling agencies (seen here). After receiving enquiries from companies concerned about getting caught up in the modelling scam affair, we’re issuing this follow-up aimed at explaining the problem faced by legitimate modelling agencies.
There aren’t many people who wouldn’t be flattered to hear that somebody thought they had the potential to be a model. In a society that tells you that unless you buy in to the cosmopolitan culture of perfect bodies and catalogue fashion, fraudsters have been left for years to prey on girls and women seeking affirmation on their appearance. Now though, ‘Pretty Protection’ rules have been put in place to crack down on rogue modelling agencies looking to capitalise on the vulnerable.
The modelling scam is fairly straightforward – through various mediums girls are being approached, courted, and being assured that they have what it takes to make it in the modelling industry. They’re asked to attend photo shoots or registration events where they’re pampered and treated like royalty. They’re led to believe that paid work will be forthcoming from an extensive list of clients, and just when the ‘mark’ is about to sign on the dotted line, the trap is sprung.
In order to sign up to these agencies, the girls (ok, so guys are just as susceptible to this too, but statistically speaking the main demographic of those affected are female) have to come up with a ‘signup fee’ or an ‘agency retainer’ on the expectation of making the money back on modelling work. By the time the session is over, victims might have handed over sums that reach the high hundreds. And unfortunately, save for an occasional email or letter informing them they’ve had no interest yet, this is often the last time most people hear anything.
The new rules are as follows:
As of 01/10/2010, it is now illegal for model agencies to charge any type of upfront fee before finding a client work.
Any company caught trying to do that could face an unlimited fine or be banned from operating for up to 10 years.
A 30-day cooling off period has been introduced for photographic work.
If you fall for that trick and pay for a portfolio of pictures you no longer want, you have a month to change your mind and ask for your money back.
Critics though have already said though that the new regulations aren’t sufficient to adequately protect against rogue modelling agencies, as there are still several loopholes still left gapingly wide open. There are however people you can speak to if you feel you are still being scammed, and they can be found here.
The problem now though is that people who genuinely want to make it in the modelling industry are left wondering who they can trust. With so many rogue agencies out there, it’s hard to identify who’s genuine and who isn’t. And now with awareness being raised as to the potential pitfalls of putting your trust in modelling scams, the legitimate agencies risk being tarred with the same brush. An unfortunate but classic case of ‘guilty by association’.
When you have a legitimate business of any ilk, you should look to protect your reputation and disassociate yourself from scammers in the same trade. At reputationmanagementfor.com, we’ve already spoken to spoken to modelling agencies over the last year who are concerned with being caught up in the negative light their ill-intentioned counterparts have been casting. If you have a business whose reputation is being questioned due to matters outside your control, then get in touch with us to find out how we can help you to protect your brand name and reputation. In fashion more than most industries – your name is your lifeblood.
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There’s been trouble brewing for a while now at Twinings as the company announced last November that they were shifting 263 jobs to Poland from their UK-based North Shields plant by September 2011.
Twinings have been selling their wares to the world for over 300 years and pride themselves as being one of the first companies to introduce tea to the British public and being recognised globally as a quality brand. But with the cuts at North Shields and another 129 at their Andover facility, employees are making a lot of noise and causing their bosses a lot of public image concerns.
Twinings are in the spotlight again as they surprise staff by informing them that they’ll be tasked with training their Polish replacements prior to being laid off. Neutral observers will be wondering how these Polish counterparts will blend in, as there’s expected to be a lot of animosity towards them, even if unjustified, and is an entirely new kettle of fish.
The British Tea company sanctioned the move in a bid to optimise the company’s efficiency, but has served far more to damage the company’s reputation and serve as an overall hinderance as top bosses find themself in hot water over their latest decision. Cases like this used to be handled by traditional public relations companies, but with the long-term damage to Twinings‘ image being apparent on ever-present internet sites – the need for online reputation management speaks for itself.
With information being so readily available online from news reports to online bloggers looking to let off a bit of steam, stories like this don’t “go away” just because it’s no longer in the paper or on the TV. I guess it all boils down to how important you feel your image is to your continued success, especially in today’s rocky economic climate.
Don’t let yourself get scolded by bad press.
BBC’s Top Gear has featured in the news recently due to their very public, and very unsuccessful, court battle with publishing company HarperCollins over rights to publish the autobiography of the former ‘Stig’.
Claiming that Ben Collins, former Formula 3 racing driver, was in breach of a confidentiality clause in his contract with the show, the BBC demanded that the book not be published so that the anonymity of their Top Gear character remain intact. They said that the character’s mystery was a key contributing factor to the ongoing success of the show, and that HarperCollins shouldn’t be allowed to publish the book, entitled ‘The Man in the White Suit’.
And now, as TV bosses at the BBC and Jeremy Clarkson try to decide whether or not to continue the Stig as a feature of the show, news of Collins’ replacement is already lighting up the internet. It’s reported that young driver Phil Keen, having already stood in as the Stig for the show in the past, is set to take over the role – ensuring that the mystery surrounding the character will forever be that little bit harder to achieve.
The internet is a hot medium for the spreading of gossip and breaking news, and if this ongoing headache for the producers of Top Gear shows anything at all; it’s that you don’t have to have done anything wrong to attract the wrong kind of attention.
Online reputation management cant protect your business and help keep your secrets out of the spotlight. Act now, or risk your own Stig leaving you with a bitter taste in your mouth and skidmarks over your… reputation.
Reading this guardian article – ‘PR firms make London world capital of reputation laundering’ is alarming but then I have a few thoughts about this. For one I agree, PR companies may unscrupulously try to airbrush problems of their clients in every way possible, this is true. But, the one glaring thing about this exposé is that no country known the world over for human rights violation is going to get a ‘squeaky clean’ reputation handed over on a platter. No way!
This why we say – ‘PR is out and Reputation Management is in!’ Reputation management is not about purposely going about altering the reputation, or to put it in a ‘newsy’ way, doing reputation laundering for clients. We attempt and succeed by being an on-going process and the efforts are put in to highlight the positive changes being made by the client.
Reputation management is about pushing negatives down the search engines and is never about erasing incriminating results. Any amount of re-branding is half-done without reputation management backing it all up regularly. We’re here to help tide over the bad rep, albeit in a slow and steady manner. And we believe everyone including individuals, companies or countries, for that matter, need another shot at rebuilding reputation.
I’m sure Germany agrees, though some tags are branded into a country’s skin in the collective psyche of the rest of the world. So, yes African regimes and autocratic governments or even China, Russia, India, Pakistan or even US or UK have the right to re-brand themselves through PR, but it will be reputation management that will finally succeed!