PR / Public Relations
Coincidence: Joanna Newsom’s Kingfisher song so apt to our subject:
Whose is the hand that I will hold?
Whose is the face I will see?
Whose is the name that I will call?
India’s Kingfisher Airlines’ bailout saga highlights the sorry state of Indian Businesses and its crony-centric policies. This shows the poor corporate administration, poor regularization, banking inexperience and absolute lack of accountability. Read the rest of this entry »
‘Yet another talent lost early’ as tributes to Amy Winehouse pour in, there are quite a few shameless self-promotions going on out to market her sudden death. This post is not to serve as an eulogy to Amy but to point out to companies how not to market on their official twitter accounts during the death of a celebrity.
‘Should Traffic Ever Trump Taste?‘ gives two examples of such behaviour and we pick the Microsoft UK PR twitter handle post – and yes they were crass enough to post this…
Clearly their later apology and tribute did nothing to cover up the real intention of the tweet.
This is a great example of how not to be a PR handle on Twitter and clearly puts Microsoft UK in a bad light, despite the opportunity of increased sales of Amy’s music. Definitely a big ‘thumbs down’ from us here at Reputation Management For.com.
The Twitter outing of celebrity names who have taken out superinjunctions in the UK courts to prevent the reporting of adultery and other private misdemeanors has been a watershed moment in privacy laws in the UK. The Ryan Giggs superinjunction and his law firm Schillings’ decision to pursue Twitter Inc. aggressively seems to have backfired for both client and the law firm. Read the rest of this entry »
There is a saying that even bad publicity is good publicity, but that may work for Hollywood and that is not the case here. Reputation Management For.com conducted a study and learned that corporate crisis might very much result in online negative publicity, lowering the repute of the company. It was further found that most companies still tend to follow public relations and don’t see the value in ORM (online reputation management) until they get bonked in the head with devastating bad publicity. It’s in such situations that the effect of public relations becomes invaluable. Read the rest of this entry »