Negative Forums

The Facebook blunder that watered down the reputation of Bing Lee

The electronics retailer Bing Lee  found itself in  deep waters after being slammed by social media experts for setting up a  facebook campaign for the Queensland flood victims through which it pledged to donate $1 to the Queensland flood appeal for every user who became its fan!

Bing Lee raised a few eyebrows as it tried to cash in on the sentimental factor associated with the floods to notch up the popularity of its site.  The opportunistic marketing tactic was attacked bluntly on twitter by its users who adopted the hashtag #charityfail to drive home the message. Read the rest of this entry »

Online Impersonation now illegal in California

A new law- SB-1411 now makes Online Impersonation illegal in California. Truly a first of its kind for the online world, and then this law is a good first step to combat online impersonation done in anonymity, an option that previously, victims never had.

Reputation Management For.com is glad that this law comes in the way for online protection for business in the state of California, where SB-1411 got effective since 17, January 2011. Read the rest of this entry »

AT&T reputation at its worst

Going through all that news about AT&T on the internet, one wonders how the company possibly made it to the elite list. In US, a consumer reports survey of wireless users (subscription required) gives it a thumps down.   AT&T finds itself among the last in the list of major carriers. The survey conducted in 26 cities shows how the so-called major wireless carrier enjoys bad reputation in terms of quality and service availability. Users voiced their concern on various issues to start with; circuit capacity, dropped-call frequency, and voice service. On the other hand Verizon Wireless, which has been bashing AT&T for quite sometime came up with “there’s a map for that” ad campaign. Verizon seems to be highlighting the coverage fact as it shows off a map comparing the coverage of Verizon Wireless with AT&T side by side. There seems to be a sarcastic comment ‘chose a network before you pick a phone’. Read the rest of this entry »

Transformers In Dispute

Toy company Hasbro is causing quite the war of the worlds in the domain of all things playful with their latest addition to their Transformers range. There’s a new Decepticon on the block, and it’s not just his evil expression that’s upsetting people…

Read the rest of this entry »

Turner Prize Bosses Attempt to Prevent Poor Publicity

The Turner Prize is the most publicised art award available in the United Kingdom, and has been since its introduction in 1984. Available to visual artists under the age of 50, the current prize pool (sponsored by BP) consists of £40,000 with a top scoop of £25,000 for the winner. The exhibition, hosted at Tate Britain in London (formerly the Tate Gallery, founded 1897), is prone to some controversial attention, and is victim to regular protests. In an attempt to avoid any negative publicity this year, Turner Prize bosses took some rather unusual measures…

If you happened to be passing casually by the Tate earlier today and wondering why there were a lot of angry photographers outside the gallery, it’ll be because they were out staging a boycott. Turns out, due to being tired of all the bad press and negative attention they’ve been getting over recent years, organisers decided to show themselves up and deny entry to journalists and photographers until they’d signed a form to say that they’d only report nice things about the exhibits. No joke. Gallery officials and the press went into a stand-off which lasted two hours as representatives from the media refused to promise copywrite, delaying the opening of the exhibition.

It’s no wonder the competition tends to attract negative attention, and critics are keen to bring up some of the more controversial winners of previous Turner Prize winners’ entries. There was the classic entry that was “A Dead Sheep” (not a sculpture or a model, literally a dead sheep), and then there was “A Bed”, which was allegedly art as the artist submitting it had actually slept in it. An argument for leaving one’s own bed unmade during the day, perhaps, on account of its increased value. It’s said that the show’s organisers are “prickly about the Turner Prize because they are mocked about it year after year” – according to critic Brian Sewell.

While it’s obvious that a venue with the social stature of London’s Tate Britain would be worried about its reputation, there are ways of managing your reputation that don’t involve making an exhibition of yourself. PR companies used to be able to spin stories into positive twines, but with the majority of negative feedback coming up online it’s hard to control a story by traditional means.
Another company struggling with their own reputation just now is BP, competition sponsors. And while it’s not entirely uncommonplace for the competition to feature paintings, it’s a whole new thing for competition sponsors to submit their own entry for consideration. Up for the Turner Prize this year is BP’s oil-canvas affectionately referred to as the “Gulf of Mexico”. That should be worth a good £25,000 (a gallon) right?

Reputation management- A useful way to track the competition

Back in the day, if somebody wanted to bad-mouth your business, they had to risk their own reputation to do so. Nowadays they can do it with the aid of thousands of social networking and blog sites with complete animosity. If someone posts a false or a malicious comment or blog, they can go without being noticed – being one among the numerous sites online. So, it’s tempting and easy to be malicious.

Reputation management is more than a service simply for those people who have had negative content levelled against them online. ORM is predominantly for protecting your reputation and keeping it consistent for the entire duration. By paying attention to your customers, you can ensure that you are always offering them what they want, and can adapt your advertising as to attract other potential customers to your custom.

When you open the social media floodgates, you create a channel for people to come and ask help for their various issues. So they may either ask you questions about the various products or services, or it might be a disgruntled customer who is posting negative comments about you, because they are dissatisfied about your product or service.

It is important to monitor your business online:

  • If you need to take action against the negative comments you need to know exactly where and why they exist.
  • Find out what people are saying about others’ brands so that you can make sure your business is ahead in the competition.
  • Know the changing tastes of the people, so that you can adapt your advertising and products range accordingly.
  • It is essential to know of any many gaps in the market, so you can fill them before your competitors do.
  • Know what people type into search engines in order to find your products, so that you can adapt your website to include the right keywords.

If you cannot monitor your brand on your own, then you need to make use of the services of an online reputation management firm like Reputation Management For.com, who will do the trick of helping you build, regain and protect your brand name. We offer various services and packages and have great tools and systems in place to protect your name online; it will ultimately help you to have complete control of your business.

Your Business on Google Places

Six in Ten consumers have confirmed that their decision on where to buy, which hotel to stay and where to travel is purely based on the experience of others. So does your business have a hold on its online reputation?

Google’s two ways conversation for business reviews on its Google Places is an extension of your business to respond to online reviews. As a result, business owners can retort to both negative and positive reviews for their businesses which are left on their Google Places profile.

One of the best things about Google Places is its ability to allow average or small business owners to control their reputation online. Unlike before when customers and clients leave feedback, comments and reviews in website and business owners had no way to respond to those reviews.

Google’s John Maguire states

Engaging with the people who have shared their thoughts about your business is a great way to get to know your customers and find out more.

Google Places allow business owners to deal with their reputation in a better way because this allows them to respond to reviews both positive and negative with same perception as the reviewer. Business houses have to take ownership of their listing; many businesses do not maintain ownership of their Google Places listing which results in damaging their reputation and their business while the business owners remain ignorant.

Apple’s iPhone 4 Antenna Fiasco

You bought an Apple iPhone 4 and now you walk into one of their stores and say “My iPhone doesn’t work when I hold it in my left hand on the corner of that street.” Pat comes the reply, “Don’t hold it in your left hand and avoid going to that part of the street.  That leaves you with the only option, hold your iPhone as suggested by Apple.

The antenna misery of the iPhone 4 has enraged many customers, but denial mode seems to be the norm in Apple camp. Steve Jobs’ rather arrogant response seems he is asking customers to think if calling and receiving calls on their iPhone is really important. Another taunting tone from Apple is like ‘We are working on it.” so chill down relax, enjoy your holidays it’s just a phone and not a big deal.

Steve needs to analyze why every time Apple introduces a new product, it results in more pissed-off customers.  Look at the billions you spend only to develop some kind of crap or you think customers are stupid, and they don’t know to hold the iPhone?

As always it’s clear, Apple’s handling of this antenna thing is awful, it reminds me of how Steve handled his illness.  If Apple’s customers unite and force them to fix the issue will that look good for the company?

Reputation Management For.com- conducted reputation survey on Google top 20 searches only to find Apple’s Reputation Ranking in a poor picture.  Steve needs to wake up and smell the coffee, you messed up the whole issue by not respecting your customers.  Though you are one of the few who never admits when you are wrong, this time it’s serious. Face it, tender an apology! Ensure your customers that you will do whatever needed to address customer worries.

Reputation Ranking- Know Your Online Status

This article focuses on reputation ranking mechanism. When a company or business gets unwanted  attention online, there obviously is something fishy about it. The search engines go naughty; they become biased and start ranking the ‘negatives’ on top. After all it’s attracting more visitors. When users search for you online the unofficial flashes before the official website, thus drowning your goodwill.

Take for instance if some firm wants to hire your service and finds no mention or option about you on the first two pages till they spot you on the 4th page of the search result, imagine the kind of damage it will be have on your company. All the negative stuff has pushed you out off sight. Reputation ranking shows what exactly is your position online.

The ranking system is a process that is concluded by feedback and thorough research and data collection mechanism, and then depicted with pictorial representation followed by analysis and summary. The results cannot be manipulated or altered.  Unlike other ranking systems that sum up the good and bad reports from customers, reputation rating depicts reliable and accurate facts based on that day’s researches. The intention is to build better and objective ratings and develop trust on Reputation Management system.

Reputation rating systems are becoming an essential tool and it is about finding ways to reduce the influence of bad press. Reputation Management For.com believes that every business needs a proactive measure to be on the web and be a consistent performer. And it only goes on to help you understand your business better.

Online Reputation Management and Social Networking

Have you given a thought on what social networking can offer your company or brand? Well, almost all big or small businesses and brands seem to have adapted to  social networking. Many embraced it as a new fad in the communication scene, whilst some took it as a tool to market.

But do you know that social networking sites can boost up your online reputation and brand value as well? There are a huge number of social networking sites today like, Twitter, Facebook, Myspace, Ning which have transformed the style of communication and networking to a great level. Apart from millions of individuals and organizations; more than half of the Fortune 100 companies possess a Twitter account. These sites give the platform and space to share information and expand the network easily.

A recent study has even revealed that social networking has been a great help to build and maintain employee engagement and brand reputation.  Twitter and Facebook are those management tools which have come up to pave a way for a forum or open dialogue, bringing your reputation in a more positive light.

It even tells what  people have to say about your product or brand and what you are missing out. It may sometimes be a threat for your reputation, but by responding to allegations you can limit your  damages quickly and can rectify things better. It is essential to understand what all is being said on social networking sites, a wrong statement can be a threat to your reputation. What all you say, remains influential to your brand. The positive use of these sites can reinforce your brand and online reputation is what we can take away from all this.