We live by five star ratings to just about anything you can buy or do in the online world these days. To plan a holiday or buy a best-seller we go by ratings and reviews online on TripAdvisor or Amazon. Real people telling you their joyous experiences helping you decide it all. Or NOT! This New York Times article lifts the lid on fake rave reviews. Here is an excerpt… Read the rest of this entry »
Our finding shows that most doctors worry about negative reviews posted about them on review websites. Physicians’ know that it’s just the mouthing off unhappy patients. Review website often doesn’t take the responsibility to ascertain the negative reviews are baseless and fictional. For example In one case we found a “review” that was demeaning beyond belief, the so-called patient was an ex- girlfriend of that physician and she had a personal agenda in doing so. But not everybody will realize the quality of such information and the significant impact it has on the physician. Read the rest of this entry »
There is a saying that even bad publicity is good publicity, but that may work for Hollywood and that is not the case here. Reputation Management For.com conducted a study and learned that corporate crisis might very much result in online negative publicity, lowering the repute of the company. It was further found that most companies still tend to follow public relations and don’t see the value in ORM (online reputation management) until they get bonked in the head with devastating bad publicity. It’s in such situations that the effect of public relations becomes invaluable. Read the rest of this entry »
Now much of the attention is on Japan’s nuclear power plant blasts following the deadly earthquake and tsunami. This could soon be the worst nuclear accident after Chernobyl. Radiation levels are a shocking 1,000 times above normal around the Japanese nuclear plant.
Japan had the misfortune to declare its first-ever emergency at a nuclear power plant because of a cooling system failure at the Fukushima Daiichi nuclear reactor, thanks to emergency generators being knocked out during the 8.9 magnitude earthquake. As the emergency grew, the evacuation area and level of panic grew by the minute.
The reputation of nuclear energy was boasted wildly over the years as the savior for the power crunch the world has been facing. The one prime reason was to satiate the growing need of energy, particularly for countries with limited or no reserves of fossil fuels. Ever since then reactors of all sizes and shapes mushroomed across the world to square the need for energy, without which huge populations of the world lead a miserable future, according to them. Read the rest of this entry »