Google algorithm and the auto-complete function has landed the search engine giant back in court again. This time it is a man from Japan who alleges that he lost his job with the auto complete bringing up criminal acts when his name is typed into the search box. The man demands that the defaming words be removed and that he gets compensated for all the embarrassment he has had to go through.
Clearly a case of reputation damage and though the court has ruled that the offending words be removed Google has towed the ‘not subject to Japanese law’ line. However, the present case is about compensation and yet again Google defence points out that such cases are rare and the algorithm decides things on what is already available online.
A man from Italy won a case against Google for similar reasons and so did a Frenchman who had to deal with words like ‘rapist’ being suggested with his name. Google does screen for pornography, profanity etc, so can easily oblige if a court sees it as having caused reputation damage to a plaintiff.
However, with Google claiming to have more and more requests from governments to remove content all this could well eat into the brand losing its sheen of being impartial based on its algorithm, which gets tweaked every so often to weed out spam and information of low value among other things. So will Google pay up??
Wikipedia began with the noble intention of providing all with free information on anything under the sun. So yes, the content should be impersonal or neutral and in an openly editable model. So unlike an encyclopedia, which is written by experts, the Wikipedia content is largely written by volunteers who do so without pay.
The big advantage: By virtue of being a favoured site by Google, the SEO or ORM implications of having a Wiki page for your small business are huge. Wikipedia pages usually rank on the first pages of Google and other search engines.
Should you have a Wikipedia page for your small business? Read the rest of this entry »
Being plagued by Google auto-suggesting ‘scam’ with your name and directing people to a whole page of scam suggestions is a common problem for most. Well, this latest Google tweak could be the end to all your scam woes.
Google has stopped suggesting “scam” in suggestions and made life much easier for reputation managers. This is clearly huge for a company or a brand which has had to suffer monetarily and otherwise with the word ‘scam’ being suggested by Google.
Blogs like, Gr8 Example Of Google Drop Drown Suggesting Scam for Scam’s Sake, have been highlighting the problems companies had to endure both in reputation and in terms of enormous loss of revenue.
An active participation in the Google support forum under the head - Remove Google Suggest Keyword “scam” from my company name, has also been discussing Google scam suggestion issues. Often scam was being suggested when there weren’t many scam results in SERPs.
From today when you make searches, you will have to type the word “scam” and then you will get a clean page of suggestion even with Google Instant on and then press Enter to actually get to the results. No scam suggestions no more!
Surely a blow for review sites like Scam.com who have wielded enormous power over hapless companies with comments and postings in their forums which come up being auto-suggested by Google.
Clearly a much-needed reprieve for those who have been hit by scam posts by disgruntled employees, competitors, pranksters and the like.
Scam is not fully gone either: Google still suggests scam in related searches at the bottom of the results pages.